Law 25 (Quebec's Law 25) Phase 3: Are You Compliant?
Since September 22, 2024, Phase 3 of Law 25 (Quebec's Law 25) has been in effect. Every business must now respect the right to data portability, giving consumers greater control over their personal information.
The law states that "any person operating a business and holding personal information about another person must, upon request by the person concerned, confirm the existence of that information and communicate it to them by providing a copy. Upon request, computerized personal information must be communicated in a written, intelligible transcription."
In addition, Phase 3 of Law 25 requires you to secure data in transit, train staff on data portability and security, establish an incident response plan for data transfer breaches, and update your privacy policy to include the new portability rights.
As a reminder, Law 25 has applied in Quebec since 2021 and aims to strengthen the protection of users' personal data. Businesses have been required to comply since 2022, with a phased rollout of obligations. Phase 3 introduces the final requirements. Make sure you are compliant to avoid penalties.
Netflix Opens Its Ad Inventory to The Trade Desk, Google DV360, and Magnite
While Microsoft previously had a monopoly on Netflix's ad inventory, it is now possible to purchase advertising placements on Netflix through The Trade Desk, Google DV360, and Magnite, all programmatic buying platforms.
These additions come with several benefits: greater efficiency in ad buying, more precise targeting, and better control and transparency over campaign performance. That said, competition for ad space could intensify, potentially driving up prices.
Advertisers will need to adapt their strategies to take advantage of these new opportunities on Netflix. They will also need to ensure their ad creative is high quality and engaging, so it stands out within the streaming experience.
This shift represents a significant evolution in the connected TV (CTV) advertising market. As a reminder, Netflix launched an ad-supported subscription tier at the end of 2022, giving users a lower-cost alternative to ad-free plans.
Introducing MAX: CBC/Radio-Canada's New Self-Serve Ad Platform
Have you heard of MAX, CBC/Radio-Canada's new fully online self-serve advertising platform? With more than 5.3 million unique visitors per month across Radio-Canada's platforms and a trusted brand, MAX is a compelling option for reaching a broad French- and English-speaking audience.
How does it work? When setting up your campaign, you choose whether to run ads on Radio-Canada (French-speaking audience) or CBC (English-speaking market). You can advertise in a variety of formats: video, digital TV, banner, podcast, and audio.
For targeting, you can select specific provinces or regions and refine your audience by interest categories such as: arts and culture enthusiasts, outdoor lovers, sports fans, home renovation buffs, high-income households, business professionals, new parents, travel enthusiasts, families, foodies, and environmentally conscious consumers.
The one drawback: the platform has no conversion-tracking pixel. We recommend adding UTM parameters to work around this limitation. A minimum budget of $500 is required, though you can extend your campaign period to use up your full budget.
Learn more here!
OpenAI Launches SearchGPT, Its AI-Powered Search Engine
OpenAI announced the launch of SearchGPT, an AI-powered search engine designed to deliver relevant, contextual answers based on user queries.
Unlike traditional search engines, SearchGPT does not simply list links. Instead, it provides detailed summaries and descriptions tailored to each query. Users can also interact with the platform to refine or build on the initial response.
Currently in prototype phase, SearchGPT is available to 10,000 users. Built on GPT-4 models, it could eventually be integrated directly into ChatGPT. This new product poses a serious competitive challenge to Google, which is simultaneously developing its own AI tools to improve search result relevance. More on that right below.
Google AI Overviews Expands to 6 New Countries
In a previous article, we covered AI Overviews, a feature launched by Google in May 2024 to improve search result relevance using AI. Since then, Google has rolled out several improvements: relevant links embedded in AI-generated summaries, favicon display for recommended sites, and the ability to save summaries for later reference.
Originally available only in the United States, Google is now expanding AI Overviews to six new countries: the United Kingdom, India, Japan, Indonesia, Mexico, and Brazil. Early results are encouraging, with higher-quality clicks and longer session durations on sites visited after an AI Overview.
Google has not yet announced an official global launch date for AI Overviews. However, the promising results should motivate the company to make this tool widely available. It addresses the growing demand for more relevant, AI-powered answers, a race OpenAI has also entered, as noted above.
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