Team
A passionate team behind
every digital project.
Talented people joining forces every day to create real, lasting impact.
The team
A culture of collaboration and chemistry.
We like simple relationships, clear ideas and work done right. At Ursa, our day-to-day is human first: here, every digital marketing strategist and every developer brings unique expertise to drive ambitious projects and grow local businesses.
Teaming up with our digital marketing agency means working in a stimulating environment where we take the time to understand everyone's ambitions. We rely on that fair, effective synergy to design impactful digital strategies and build lasting partnerships.
-
Benoit Domingue
Digital Marketing Expert
Benoit Domingue
Digital Marketing Expert
A digital marketing expert with over 15 years of experience in internet technology. A computer science graduate from the Université de Sherbrooke and passionate about client results. His goal: to help you make fact-based decisions. With a deep understanding of how the internet works, he can guide you toward the best alternatives to achieve your most ambitious plans.
-
Michel Domingue
Vice-President - Business Development
Michel Domingue
Vice-President - Business Development
Whether before, during, or after the sales cycle, Michel ensures a harmonious relationship with clients. He brings over 15 years of business development experience. With a strong sense of listening and a sharp eye for emerging market trends, he advises on marketing strategies tailored to your needs. Fluent in social media and web-related tools, Michel is the main point of contact for all clients.
-
Jade Pelletier
Kuma Growth Director
Jade Pelletier
Kuma Growth Director
With over 6 years of digital marketing experience, Jade is a versatile strategist who knows how to find and execute creative tactics. As coordinator of the digital strategy team, you'll likely meet her at your first introduction to URSA. Jade is undeniably an asset for the agency's clients, combining expertise, proactivity, and empathy with flair.
-
Valérie Pesant
Digital Strategy Director
Valérie Pesant
Digital Strategy Director
Curious and self-taught by nature, Valérie is motivated by the success she draws from every project. Her creativity, combined with a genuine passion for social media and the web, led her to grow her skills in digital marketing at URSA. With over 15 years of customer service experience, Valérie knows how to build trust through her energy and communication skills.
-
Laurence La Vigne
Digital Strategy Team Lead
Laurence La Vigne
Digital Strategy Team Lead
Passionate about marketing, Laurence brings nearly 10 years of experience in personnel management and customer service. A marketing graduate, she has been working in the field for nearly 5 years. Laurence stands out for her ability to build lasting relationships with clients. Proactive, independent, creative, and driven, she loves working as part of a team and tackling any challenge that comes her way. Laurence is a valuable ally for URSA's clients. No challenge is too big for her!
-
Anne-Sophie Héon
Digital Strategy Team Lead
Anne-Sophie Héon
Digital Strategy Team Lead
A marketing graduate from HEC Montréal, Anne-Sophie brings SME experience that gives her a broad understanding of marketing. She knows how to navigate the various challenges that growing businesses face. Up to date on the latest technologies, she loves exploring what new media has to offer. Driven by challenges, creative and highly adaptable, Anne-Sophie commits fully to every mandate and strives to make a meaningful difference for her clients.
-
Kyra König
Digital Strategy Team Lead
Kyra König
Digital Strategy Team Lead
Before joining the URSA family, Kyra was an influencer marketing specialist and copywriter. With interests at the intersection of arts and science, digital marketing lets her be creative while using her analytical mind. Her innate curiosity shows she's not afraid to think outside the box to overcome challenges. In addition to being perfectly bilingual, Kyra also speaks German and Spanish.
-
Léo Mollard
Full-Stack Web Developer
Léo Mollard
Full-Stack Web Developer
Intrigued by new technologies and specialized in full-stack web development, Léo holds dual degrees from the École Polytechnique Universitaire de Montpellier and the Université de Sherbrooke, where he earned a master's degree in software engineering. Always keeping an eye on industry trends, he continually seeks to sharpen his skills and knowledge. After several startup experiences, Léo honed his versatility and adaptability, two invaluable assets in web development. Now at URSA Marketing, he leverages his full-stack skills to help clients make strategic decisions through innovative web solutions.
-
Mélanie Civalier
Digital Marketing Strategist
Mélanie Civalier
Digital Marketing Strategist
With a trilingual master's degree in international project negotiation, Mélanie understands the strategic challenges businesses face. A seasoned entrepreneur, she even launched her own micro-enterprise in the marketing field. A true all-rounder, Mélanie combines a creative approach with an analytical mindset to identify opportunities and turn them into winning strategies. Ambitious by nature and always pushing herself further, whether building an online presence, boosting sales, or strengthening brand awareness, she always finds the optimal solution for her clients.
-
Victor Mantel
Data Scientist
Victor Mantel
Data Scientist
Always curious about the latest technological advances, data science and AI were a natural fit for his career path. A graduate of TELECOM Nancy and the Université de Sherbrooke, Victor joined URSA's team as a Data Scientist following his final internship. His creative mindset lets him bring fresh perspectives to projects in pursuit of the most innovative approach. Driven by perseverance, he brings data to life to interpret it and extract valuable insights.
-
Marine Créquer
Digital Strategy Team Lead
Marine Créquer
Digital Strategy Team Lead
Marine holds an MBA in digital marketing from Université Laval. She specializes in AI applications in marketing and stays constantly on top of the latest technological trends. With over 7 years of experience in marketing communications, she loves combining creativity with strategic thinking. She's always looking for tailored solutions to meet your needs.
-
Noémie Paquin-Lepage
Digital Marketing Strategist
Noémie Paquin-Lepage
Digital Marketing Strategist
Noémie stands out for her curiosity and eagerness to learn. Before entering the world of digital marketing, she worked directly with customers, developing a deep understanding of their needs and concerns. This perspective sits at the heart of her strategic marketing approach. She knows how to create campaigns that resonate with clients and build lasting relationships. Driven by a passion for digital marketing, she has invested many hours experimenting with new strategies and mastering the latest tools. Her commitment to contributing to business success makes her a valuable ally on the URSA team.
-
Justine Blouin
Digital Marketing Strategist
Justine Blouin
Digital Marketing Strategist
Justine is a dynamic professional with a business administration degree and a concentration in marketing. With expertise in performance measurement and data analysis, she excels at translating precise insights into tangible strategies. Her methodical, data-driven approach allows her to design marketing campaigns that deliver on her clients' business objectives. Justine is a valuable asset to any team looking to maximize the impact of their digital marketing initiatives.
-
Lucas Desormais
Digital Strategy Team Lead
Lucas Desormais
Digital Strategy Team Lead
Passionate about new technologies and social media communication trends, Lucas is self-taught with five years of digital business experience. Versatile across digital media, he excels in paid advertising on platforms like Meta Ads, Google Ads, Instagram and TikTok. He also brings expertise in organic search (SEO) along with a scientific, analytical mindset. This unique combination allows him to quickly assess client needs while delivering innovative solutions to boost their online presence and sales. Whether for e-commerce or brick-and-mortar businesses, Lucas is the ideal expert to lead your digital transformation!
-
Anaïs Grégoire
Digital Marketing Strategist
Anaïs Grégoire
Digital Marketing Strategist
With a degree in fashion management and design, Anaïs brings a unique, creative perspective to our digital marketing team. Drawing on several years of customer service experience, she excels at understanding client needs and offering tailored solutions. Passionate and results-driven, Anaïs is committed to designing innovative campaigns that blend creativity and strategy, contributing to the success of our clients.
-
Laurie Lebrun Desrosiers
Digital Marketing Strategist
Laurie Lebrun Desrosiers
Digital Marketing Strategist
Laurie is a digital marketing expert who combines experience from both corporate and agency environments. This dual perspective helps her better understand her clients' internal realities and respond to their expectations. Her background in public policy brings an analytical and strategic lens that enriches her marketing solutions. With both a broad and detailed vision, she combines rigour and creativity to develop tailored digital strategies that maximize results and impact for her clients.
-
Alizée Bélangué
Digital Marketing Strategist
Alizée Bélangué
Digital Marketing Strategist
Alizée has accumulated experience across multiple domains, notably SEO, giving her a broad understanding of digital marketing. She continuously develops effective strategies to improve online visibility and generate tangible results. Her approach combines data analysis, creativity, and technical expertise to address client needs.
-
Stéphanie Morin
Graphic Designer
Stéphanie Morin
Graphic Designer
Stéphanie is a strategist who puts creativity at the heart of her work. Her background in graphic design, combined with entrepreneurial experience, naturally led her to digital marketing. Her 10 years as an entrepreneur taught her to align strategy with performance, enabling her to guide many brands through their growth. Passionate about communication and advertising, Stéphanie favours a human, transparent approach. She works closely with her clients to achieve concrete results.
-
Kasandra Bérubé-Pelletier
Digital Marketing Strategist
Kasandra Bérubé-Pelletier
Digital Marketing Strategist
With a bachelor's degree in marketing, a master's in e-commerce, and extensive corporate experience, Kasandra brings a comprehensive strategic vision of digital marketing. Driven by a desire to support her clients' growth, she designs tailored, high-performance strategies aligned with business objectives. For Kasandra, every mandate is an opportunity to build trust, optimize performance, and deliver concrete results. Passionate about her craft, she continues to evolve her expertise to provide high-value support for her clients.
-
Mathilde Lotz
Digital Marketing Strategist
Mathilde Lotz
Digital Marketing Strategist
With a business administration degree and a concentration in marketing, Mathilde combines years of customer service experience with an exceptional ability to listen. She guides her clients through every step of their journey with rigour, thoroughness, and close attention to detail. Passionate about digital trends, Mathilde loves taking on challenges and proposing personalized strategies, while continuously expanding her expertise.
-
Charlotte Lefevre
Digital Marketing Strategist
Charlotte Lefevre
Digital Marketing Strategist
With a business administration degree and a background in literature and photography, Charlotte draws on over 15 years of customer service experience to quickly grasp client needs. She combines digital marketing expertise with a creative sensibility to design high-performance, structured strategies. Driven by the search for concrete solutions, she sees every mandate as an opportunity to unite performance and storytelling, helping brands build a distinctive and impactful online presence.
-
Vanessa Rouillier
Digital Marketing Strategist
Vanessa Rouillier
Digital Marketing Strategist
Vanessa combines strategy, creativity, and field instinct. With a business sciences degree and a concentration in marketing, she blends analysis and creative flair to support business objectives. With experience in both agency and in-house marketing, she transforms business needs into coherent, high-performing campaigns. Her graphic design background enables her to create visually impactful initiatives that are firmly grounded in strategy.
-
Salma Douzi
Digital Marketing Strategist
Salma Douzi
Digital Marketing Strategist
With a bachelor's degree in finance and a master's in e-commerce, Salma brings over six years of marketing experience from both agency and corporate environments. She supports her clients at every stage of their marketing projects, guiding them with expertise and proposing solutions tailored to their objectives. Versatile and attentive, she combines rigorous analysis with creativity to help clients succeed in their projects and maximize their impact in a constantly evolving environment.
-
Simon Savaria-Jutras
Digital Marketing Strategist
Simon Savaria-Jutras
Digital Marketing Strategist
With over 6 years of experience and an MBA in marketing, Simon is known for his quiet strength and rigour. A methodical analyst, he knows how to turn technical data into concrete, high-performing strategies. His creative side lets him propose original solutions that make his clients shine. Reliable and proactive, Simon bets on a human approach and precise results to help businesses stand out.
-
Marie Lyne Riendeau
Digital Marketing Strategist
Marie Lyne Riendeau
Digital Marketing Strategist
With a bachelor's degree in communications, Marie Lyne brings over 15 years of experience in marketing, communications, and digital growth. Her career has taken her through large corporations as well as agencies, giving her a comprehensive understanding of marketing challenges. She stands out for her ability to combine strategic vision with concrete execution, always with a clear objective: generate measurable business results. She enjoys uniting teams around shared goals and creating action plans that are both ambitious and realistic. Her greatest motivation is to deeply understand business challenges in order to propose solutions with real impact. Curious and results-driven, she relies on both data and strategic instinct to evolve brands in a constantly transforming digital environment.
-
Raphaelle Bisaillon
Digital Marketing Strategist
Raphaelle Bisaillon
Digital Marketing Strategist
A graduate with a bachelor's degree in marketing and information technology, Raphaelle combines a strategic approach with solid social media experience in the events industry.
This background allows her to create original, impactful content that stays aligned with the brand. Positive, curious and deeply attentive, she puts her eagerness to learn at her clients' service, helping them reach their goals through tailor-made strategies and content that perfectly reflect their identity.
