Engine of profitability.
Understand before acting, to build on solid ground.
We analyze your digital ecosystem to build a strategic picture and bring to light every opportunity to increase your profitability.
Turn insights into high-performance strategies.
We determine what to prioritize so your ecosystem quickly delivers better results. We turn analysis into an action plan.
Maximize every result to keep pushing further.
We deploy tactics while monitoring the evolution and emerging trends of digital. Then we continuously refine our efforts to stay focused on performance and double down on what generates the expected value.
What sets us apart
The Ursa difference.
Your dedicated strategist, an extension of your team
Your strategist masters your entire account. No more silos, duplicated costs or messages lost between departments.
Reliable data, informed decisions
Data sits at the heart of every decision we make, backed by deep mastery of analytics tools.
Always one step ahead
Continuous monitoring of the market, algorithms and trends to anticipate changes before they impact you.
Ready to turn your marketing into a growth engine?
Let's work together to build a digital strategy tailored to your business goals.
How does data influence every decision you make for your clients?
Data isn't a report we produce at the end of the month, it's the starting point of every recommendation. It guides channel selection, budget allocation and continuous optimization.
At Ursa, everything starts with data. From the very beginning of a mandate, we analyze what you already measure, identify blind spots and set up the tools to collect the right information.
This analysis phase then becomes the engine behind every decision: which channel to prioritize, which message to test and which budget to allocate. Throughout the mandate, our strategists rely on this data to refine tactics in real time.
Because a good strategy is never set in stone, it adapts to what the key indicators reveal.
How do you choose the channels and tactics you recommend to a client?
We always start from your business goals, not the trends of the moment. A channel is chosen based on data, the behaviour of your target audience and its measurable performance potential, not because everyone else is doing it.
Our process always starts with a simple question: what goal are we trying to reach? From there, we analyze where your target audience is, how it behaves online and which channels have the best performance potential for your specific context.
Only once these foundations are in place do we recommend tactics, whether digital advertising, organic search, automations or a combination of the three.
We never recommend a channel because it's trendy, but because your data shows it's the right lever to reach your goals.
Which digital channels do you cover?
We work across all performance channels: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, email marketing, organic search, Google Analytics and much more, always with an integrated logic.
We cover the full range of digital performance channels:
- Advertising on Google, Meta, LinkedIn, TikTok and Pinterest
- Organic search
- Email marketing and automation
- Performance measurement and analytics implementation
But beyond the list, what matters is the logic connecting these channels. Each channel is chosen and orchestrated according to your overall strategy so every action contributes to the same goal and your data flows consistently from one channel to the next.
How long before we see results?
The first performance indicators usually appear within the first 30 to 90 days depending on the channels and goals targeted. Some tactics deliver quickly, others build over time. Our strategists tell you what to expect from the start.
The honest answer: it depends. Digital advertising can generate actionable data within the first weeks. Organic search builds over several months.
What never changes is our commitment to giving you a clear view of realistic timelines from the start of the mandate, not promises that won't hold.
Our strategists define measurable milestones with you at 30, 60 and 90 days so you know exactly where you stand, every step of the way.
What types of companies do you work with?
We collaborate with companies of all sizes looking to maximize their digital performance, from SMBs to large organizations, as long as the will to measure and optimize is there.
We support companies of all sizes, from growing SMBs to large established organizations, across a wide range of sectors.
What matters more than size is mindset: we work with clients who believe digital marketing should be measurable, who are ready to make data-driven decisions and who see their agency as a strategic partner, not a mere supplier.
If you're looking to maximize your digital performance with rigour, we probably have a lot to build together.
Do you work with companies outside Quebec?
Yes, we support clients across Canada and internationally. Digital marketing knows no borders and our data-driven approach adapts to any market.
Absolutely. While most of our clients are based in Quebec, we also support companies across Canada and internationally.
Our approach, grounded in data and business goals, adapts to any market, whether French-speaking, English-speaking or bilingual. What doesn't change from one market to the next is our method: understanding your context, identifying the right levers and measuring every action with rigour.
How does the start of a mandate unfold?
Everything starts with a strategic meeting to understand your context, your goals and your existing data. We then propose a clear, structured action plan, with no grey areas.
The start of a mandate at Ursa follows a structured sequence:
- First, an in-depth strategic meeting to understand your business, your goals, your existing data and past initiatives
- Then, an audit of your current digital presence: measurement tools, active channels, historical performance, competition and market
- From there, we build a clear action plan with priorities, timelines and key success indicators
No grey areas, no surprises: you know exactly what will be done, why, and how we'll measure its impact.