Privacy and cookie policy

Purpose of this privacy policy

This privacy policy aims to inform our users about how we collect, use and protect their personal information.

To ensure this protection, Ursa Marketing makes sure to obtain a person's agreement before collecting, processing and disclosing information that could identify them.

The reasons and methods by which Ursa Marketing, or anyone acting on its behalf, manages personal data are explained in this Policy. It is written in plain terms to ensure full understanding and informed consent from users.

How we obtain consent

We make sure to obtain consent before collecting anyone's personal information. This consent may be explicit or implicit and may be given either by the individual or by an authorized representative.

We request explicit consent, whether verbally, electronically or in writing. Implicit consent, however, can be inferred from a person's actions or inaction. For example, providing a name and phone number in order to get a reply is treated as implicit consent to the collection of that information. When determining the type of consent required, we assess the nature of the personal information, the purpose of its collection and the expectations of a person in a similar situation.

If we consider using personal information for another reason, we will specify this new purpose and consent will be sought again.

In some situations, notably a government request, it may not be possible to obtain the individual's consent to process their personal information. We undertake never to share this information outside the terms of this Policy, unless the law requires or permits it.

Personal information we collect

Ursa Marketing may collect personal information in various ways, but always lawfully and only for the purposes clearly stated in this Policy, or when the law permits or requires it.

The personal information we collect, and its level of sensitivity, may differ depending on the nature of your interactions with Ursa Marketing. It is therefore essential for us to clarify which information we use.

We take care to protect all the personal information we collect. We pay particular attention to data such as:

• Name and contact details : First and last name, email, postal address, phone number and similar information used to communicate with you.
• Identity verification : Passwords, secret questions/answers and similar information used to secure access to your account.
• Demographic data : Information such as your age, gender, country and preferred language.
• Subscriptions : Information about your subscriptions to our communications.
• Browsing : Data related to your use of our websites and tools, including data you provide or that is generated by your interactions, and the history of your communications with our team.
• Support : Information provided when you request assistance.
• Preferences : Information about your tastes and interests, inferred or provided directly.
• Entries : Typed or handwritten data and related information.
• Other data : Additional information collected as you browse.

Purposes of data processing

We and our partners use technologies that collect non-critical information from your device to improve our offerings and present advertising and content tailored to your preferences. You can choose to accept or decline some of these purposes.

• Essential and security : We use technologies and cookies that are essential to the optimal operation and security of our online services. They cannot be disabled. They help us and our partners secure your connection, adapt your interface (for example your language choice), reduce fraudulent form submissions and remember your preferences.
• Analysis and experience optimization : The data these technologies collect enriches your browsing experience. It helps us and our partners understand how you interact with our online services and analyze traffic on our platforms. You can revoke your consent to their use at any time.
• Marketing and advertising : This data helps us and our partners remember the links you click and the pages you visit, so we can better understand your preferences and suggest relevant offers. You can revoke your consent to their use at any time.

Goals of data collection

The data we collect is consistent with the purposes and goals set out in our privacy policy. Here are the reasons your personal information is collected:

• To provide a service : We gather and process the information needed to honor our commitments and contractual agreements.
• To optimize and strengthen our products and services : Information obtained as you use our services may be used to evaluate and improve our offerings.
• To offer personalized products and services : Collecting and studying information from your interactions guides us in developing products and services suited to your needs.
• To ensure our clients’ confidentiality : The information collected helps us confirm identity and preserve the confidentiality of those who interact with us, whether by phone, electronically or otherwise.
• To meet legal requirements : We collect data to comply with obligations arising from laws, regulations or international agreements.

Processing methods

Ursa Marketing places the utmost importance on protecting your personal information and undertakes to process it according to industry norms and standards, only for the purposes for which it was collected, as stated in this Policy or any other specific notice. However, given the security risks associated with transmission over the Internet, complete protection of this data cannot be guaranteed. Any information you send us is therefore sent at your own risk.

Accessing and managing your personal information

Ursa Marketing ensures that the personal information it holds is as accurate, up to date and complete as necessary for the purposes for which it is intended.

You have the right to request access to your personal information to verify it and to request a correction if it proves inaccurate. If you believe your data is incorrect or wish to review it, you may submit a request using the contact details at the end of this Policy.

We will endeavor, as far as possible, to give you prompt access to your data. However, for security reasons, we may need to confirm your identity.

In some situations we may not be able to give you access to your information, for example if doing so would disclose another person's personal data without their consent, or if legal constraints prevent it. If so, we will inform you of the reasons for the refusal.

If your request concerns data held on third-party websites or platforms, we invite you to contact those entities directly.

Sharing personal information with third parties

Ursa Marketing does not disclose your personal information to companies, organizations or individuals outside Ursa Marketing, except to our approved suppliers and partners who need access to this information for the purposes mentioned in this Policy, in compliance with its provisions, and in the following situations:

• With your consent : when you explicitly agree.
• For storage : on servers, in which case your information may be routed through other jurisdictions. We only work with reputable companies that maintain robust privacy policies.
• For external processing : we entrust your information to trusted companies or individuals to process it on our behalf, according to our instructions and this Policy, ensuring protection at least as rigorous as our own.
• For legal reasons : we share your information outside our company where necessary to comply with applicable laws and regulations or when ordered by a court.

Retention of personal information

Ursa Marketing retains the information it collects for varying periods, depending on its type and its relevance to our products and services. Throughout this period, Ursa Marketing puts physical and technical measures in place to ensure the security and accuracy of personal information.

Personal information may be stored outside the user's country of residence, notably if a third-party supplier or another entity to which we transfer information is based abroad. In such cases, the information may be subject to the laws of the country or territory where it is stored, and local authorities may have access to it.

Once the retention period ends, personal information is deleted.

Cookies and profiling technologies

With your consent, Ursa Marketing may use cookies, web beacons, pixels, log files or other technologies to gather certain personal information about visitors to our websites, as well as recipients of our newsletters, invitations and other communications. Cookies are data sent by the server to the browser when a site is visited, allowing the current session to be uniquely identified. This information may include your IP address, your browser type and version, the pages you visit, the date and time of your visit, the duration of your session and other statistics.

Our website may contain links to third-party sites. Our privacy policy no longer applies once you leave our site. Ursa Marketing is not responsible for the collection or processing of personal information by these third parties or via these external sites.