Practical, hands-on training to master the levers of the web, gain autonomy and maximize the impact of your digital strategies.
Our training
At Ursa Marketing, we firmly believe that autonomy and mastery of digital levers are the true keys to your success. Leave abstract theory behind and learn directly alongside seasoned strategists who run and manage large-scale campaigns every day.
Partner
All of our professional training courses are proudly powered and delivered in collaboration with Le Grenier, Quebec's reference in communications, marketing and technology. By combining the technical expertise of Ursa's strategists with the strength of Le Grenier's network, we offer high-level training recognized by the industry.
Google Analytics, beginner or intermediate
Offered at beginner and intermediate levels, this course gives you the keys to tame the Google Analytics interface, from cookie-based data collection to setting up conversion goals. You will learn to navigate the tool with ease and decode the key performance indicators needed to understand your users' behaviour.
Google Tag Manager, beginner
This course will help you master the basics of Google Tag Manager. You will be equipped to measure the performance of your digital campaigns. It is the ideal springboard to gain real autonomy and boost your company's online visibility.
Looker Studio, beginner
Discover the art of turning raw data into clear insights with interactive dashboards. This course teaches you how to centralize and model information from your website, social media and ads at a glance.
Google Ads, beginner or intermediate
Explore how digital advertising works within the Google Ads network. Learn to plan, build and optimize a basic campaign or deploy advanced strategies.
Facebook and Instagram advertising, beginner or intermediate
Drive Meta's ads manager to design targeted, high-performing campaigns. From basic audience setup to advanced targeting tactics, develop the art of optimizing your budgets to get concrete results on Facebook and Instagram.
SEO, beginner
Demystify SEO and understand how search engines work to push your site to the first page. Through a dynamic formula combining theory and hands-on workshop, you will practice using the essential tools directly on your own website. You will leave with all the keys to plan, execute and measure an effective organic search strategy.
Marketing strategy and AI
Keep up with the evolution of the digital ecosystem and discover how to leverage artificial intelligence to automate and personalize your professional practices. Build effective prompt methodologies and integrate AI safely, in line with ethical standards and Law 25.
Creative advertising strategy
Design high-performing creative strategies grounded in psychology and data, and quickly generate effective visuals with modern tools and AI.
Take action
Want to train your teams? All of our courses can be delivered privately, directly at your company and scheduled around your availability. We can also adapt the content to your business reality. Plan your session and level up your skills in-house.
Don't let the web hold back your growth: move from theory to action. Check the dates of our upcoming courses to grow your skills.
All our public courses are listed on the official calendar of our partner, Le Grenier aux Nouvelles. Click "See upcoming dates" to book your spot in a few clicks.
All our public courses are listed and managed on the platform of our partner, Le Grenier aux Nouvelles. By clicking the "See upcoming dates" button, you will be redirected to their official calendar to book your spot in a few clicks.
Absolutely. If you want to train several members of your organization, all of our courses are available in a private format for businesses. We can come to your offices or run the session remotely, while adapting the examples to your industry.
Our courses target beginner and intermediate levels. Our trainers adapt to everyone's pace to ensure you leave with immediately applicable skills.
Our courses are mainly aimed at beginner and intermediate levels. Each course description indicates the target level. Since our trainers are field experts, they easily adapt to the pace of the group to make sure every participant leaves with applicable skills.
For interactive courses (like SEO or Google Ads), we strongly recommend bringing your laptop and having access to your company accounts (Google Analytics, Meta Business Manager, etc.). This lets you do the exercises directly on your own platforms.
