Strategy
Before activating a single channel, we build the plan. Whether it's a 360° digital strategy, a media plan or a content plan: we analyze your data and turn your business objectives into measurable tactics.
Expertise
Performance measurement: reliable data
for informed decisions.
Before launching a single campaign, we make sure your data is reliable, complete and actionable. Because a decision made on bad data costs more than a bad decision.
Dashboards
All your data in one place, in real time.
We design custom dashboards in Data Studio by connecting your key data sources (including Google Ads, Meta Ads, GA4, Google Search Console and more) so you get a clear, instant view of your performance, without juggling ten platforms.
GTM audit & setup
The quality of your decisions depends on the quality of your data.
Before any action, we set up rigorous tracking via Google Tag Manager: creating conversion events for your GA4 property and your advertising platforms, auditing existing tags and resolving tracking issues.
It's always the first step at the start of a mandate. A solid foundation, once and for all.
Server-side GTM
For companies with complex sales cycles or omnichannel customer journeys, client-side tracking is no longer enough. Implementing a server-side GTM container lets you centralize your data flows in a first-party environment and feed conversion APIs directly.
The result? You effectively bypass ad blockers and third-party cookie restrictions thanks to a robust, sovereign infrastructure built for your reality.
Law 25 compliance
Law 25 imposes concrete obligations on every company that collects data on Quebec residents, and ignoring them exposes you to major financial risks, with fines of up to $25M or 4% of worldwide revenue.
We audit your current situation and provide clear, actionable recommendations to bring you into compliance.
For companies that want to go all the way to full implementation, this service is also available separately.
Case studies
Let's talk results.
When everything starts with data, success is measurable.
Family entertainment and franchise
+182 %
Online bookings
O-Volt
How Ursa structured O-Volt's multi-location acquisition to support the LaSalle opening (Sept. 2025), accelerate the Trois-Rivières franchise and prepare the Québec launch in June 2026.
Lire l'étude
Powersports & recreation
-55%
Ad spend
Energy Powersports
Ursa developed sales and brand awareness for Energy Powersports through a targeted Amazon PPC advertising strategy on the marketplace.
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Service franchise
+16.17%
Session duration
Jan-Pro
Ursa grew JAN-PRO's online visibility and lead volume through targeted paid advertising campaigns on Google and Microsoft Ads.
Lire l'étudeDiscover our other areas of expertise
Learn more
Digital advertising
Wherever your customers are across advertising platforms, we build high-performing, structured campaigns to reach the right audiences at the right time. Driven by your data, optimized continuously.
Organic search (SEO/GEO)
Technical audit, content writing and web migration support: we propose tactics that secure your long-term organic visibility, with an approach that integrates generative search (GEO).
Automation and newsletter
Email marketing is among the most profitable channels, provided it's well thought out. From the first interaction to loyalty, this channel lets you communicate strategically with your audience throughout their journey.
Visual creation
Visuals worthy of your campaigns. Our design team produces the assets you need, whether for advertising, your newsletter or your social media.
Ready to make decisions based on reliable data?
Let's talk about your performance measurement infrastructure and identify together the blind spots holding back your decisions.
How does data influence every decision you make for your clients?
Data isn't a report we produce at the end of the month, it's the starting point of every recommendation. It guides channel selection, budget allocation and continuous optimization.
At Ursa, everything starts with data. From the very beginning of a mandate, we analyze what you already measure, identify blind spots and set up the tools to collect the right information.
This analysis phase then becomes the engine behind every decision: which channel to prioritize, which message to test and which budget to allocate.
Throughout the mandate, our strategists rely on this data to refine tactics in real time, because a good strategy is never set in stone. It adapts to what the key indicators reveal.
You propose strategies, but concretely, how do we know they work?
Every mandate starts by defining clear performance indicators. Our dashboards give you a real-time view of what's working and what needs adjusting. At Ursa, a digital strategy without measurement is a hypothesis.
Before deploying anything, we define with you the indicators that truly matter for your business: not hollow numbers meant to impress, but data directly tied to your business goals.
Our custom dashboards give you a clear, real-time view of the performance of every action. And because digital moves fast, we analyze this data continuously to adjust tactics, reallocate budgets and maximize every dollar invested.
At Ursa, a strategy without measurement is just a good intention.
We've worked with an agency that produced reports, but we didn't understand what they meant. How do you make sure your clients understand their results?
A number you don't understand is of no use to you. Our dashboards are designed to be readable by your teams, and our strategists explain what each data point means for your business decisions.
Reports full of metrics nobody knows how to interpret: we've seen plenty of those. Every indicator has a reason to exist and an action attached to it.
Our strategists go beyond production: they help you read, understand and act on your data.
The goal: that you can interpret what's happening in your campaigns, ask the right questions, make informed decisions and steer your growth with confidence.
Why set up performance measurement before launching campaigns?
Without performance measurement in place, you invest without knowing what works. Metrics let you measure every conversion, optimize your campaigns in real time and make decisions based on facts, not guesses.
Launching campaigns without performance measurement is like driving without a dashboard. You spend, but you don't know what's generating results.
At Ursa, setting up conversion events via GTM is systematic before any advertising activation. Concretely, we:
- configure conversion events for GA4 and your advertising platforms
- audit existing tags
- fix blind spots
This analytical foundation is what lets you intelligently optimize your campaigns, reallocate budgets toward what performs and measure the true return on your investments.
What is server-side GTM and is it relevant for my company?
Server-side GTM is a more precise performance measurement solution, more resistant to cookie-related restrictions. It's especially suited to companies with long sales cycles or complex customer journeys, particularly in B2B. It's not a one-size-fits-all solution: we assess with you whether it fits your real needs.
Traditional performance measurement relies on client-side cookies, an approach increasingly limited by consent banners and ad blockers. Server-side GTM moves data collection to the server side, which improves the quality and reliability of the information gathered, regardless of browser restrictions.
It's particularly relevant for B2B companies with long sales cycles, where every interaction counts and data loss can distort your entire attribution.
That said, it's not a one-size-fits-all solution: we always assess whether it fits your reality, your goals and your industry before recommending it.
What is Law 25 and does it apply to my company?
Law 25 is Quebec's personal information protection law. It applies to any company that collects data on Quebec users, which includes virtually every company with an active website and digital campaigns in Quebec.
Phased in progressively since 2022, Law 25 governs the collection, use and retention of personal information in Quebec.
It imposes concrete obligations:
- an up-to-date privacy policy
- a cookie consent banner
- the designation of a person responsible for information protection
- and more
If you have a website, contact forms or advertising campaigns targeting Quebec users, you're concerned, regardless of the size of your company.