Strategy
Before activating a single channel, we build the plan. Whether it's a 360° digital strategy, a media plan or a content plan: we analyze your data and turn your business objectives into measurable tactics.
Expertise
Digital campaigns that deliver
measurable results.
From strategic planning to continuous optimization, we deploy advertising campaigns designed to fuel your growth and maximize your return on investment (ROI).
Account structure and setup
We lay a solid foundation for your campaigns.
From creating your accounts to organizing advertising structures, we prepare an optimal technical environment to ensure maximum performance from day one.
Audience research and strategic targeting
Reach the right people, at the right time.
We analyze your industry to build precise audiences based on demographics, online behaviour and purchase intent.
Multi-platform deployment
We put your brand where your customers are.
We master the codes of each network to design high-impact ads. Every step, from account structure to audience and ad design, is optimized to deliver maximum performance from launch.
Platforms: Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, Pinterest Ads, Microsoft Ads, TikTok Ads, Amazon Ads and more.
Continuous optimization and A/B testing
An advertising campaign is never set in stone.
We analyze performance daily, test new visuals and copy (A/B testing) and adjust budgets to maximize your return on investment while reducing your costs.
You have the ambitions. We have the method.
Together, we turn your growth goals into profitable advertising campaigns, strategically targeted and optimized to maximize your return on investment.
Case studies
Let's talk results.
When everything starts with data, success is measurable. Discover how we boost our clients’ performance.
Powersports & recreation
-55%
Ad spend
Energy Powersports
Ursa developed sales and brand awareness for Energy Powersports through a targeted Amazon PPC advertising strategy on the marketplace.
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Food production
-70%
Recruitment costs
Fromagerie Bergeron
Ursa helped Fromagerie Bergeron attract quality candidates through a targeted HR marketing strategy.
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Health and wellness
+167%
Organic clicks
InnovaSoins
Centre Innova Soins grew its traffic, conversions and brand awareness through a full-scope 360 digital marketing strategy with Ursa.
Lire l'étudeDiscover our other areas of expertise
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Performance measurement
What gets measured well can be optimized. GTM audit and implementation, custom dashboards and Law 25 compliance: we lay the foundations for data-driven decisions.
Organic search (SEO/GEO)
Technical audit, content writing and web migration support: we propose tactics that secure your long-term organic visibility, with an approach that integrates generative search (GEO).
Automation and newsletter
Email marketing is among the most profitable channels, provided it's well thought out. From the first interaction to loyalty, this channel lets you communicate strategically with your audience throughout their journey.
Visual creation
Visuals worthy of your campaigns. Our design team produces the assets you need, whether for advertising, your newsletter or your social media.
Do I remain the owner of my advertising accounts?
Yes, 100%. You keep full ownership of your accounts and your data. You simply grant us manager access, which guarantees you keep your entire history at all times.
Absolutely. You remain 100% owner of your advertising accounts (Meta Business Manager, Google Ads, etc.) and your data. You simply grant us access.
If we ever stop working together, you keep your entire history.
How will I know if my campaigns are profitable?
You will have access to your results in real time through a dashboard updated daily, backed by a transparent monthly report aligned with your business goals and performance indicators (KPIs).
Before launching a single campaign, we configure your tracking tools (pixels, conversion APIs, tags) and define the key success indicators (KPIs) tied to your business goals.
You then enjoy full visibility: a dashboard updated daily to track your results in real time, plus a transparent monthly report showing the progression of your performance.
Who provides the ad visuals and copy?
We write all the copy. For visuals (images/videos), we optimize your existing material or handle the graphic design from A to Z, depending on the chosen package.
We take care of writing the ad copy (copywriting). For visuals (images/videos), we can work with the material you already have, guide you on what to produce, or even take charge of the graphic design depending on the chosen package.
It's a team effort!
How do you choose which platforms to invest in (Google vs Meta vs LinkedIn)?
Based on your target's behaviour: search engines to capture clear purchase intent, social networks to drive discovery, or professional networks for B2B. A 100% tailored strategy.
It all depends on where your target customers are and how they behave. In practice:
- If your customers are actively searching for your product or service, we focus on search engines.
- If they don't know you yet but match a precise profile, we target social networks to capture their attention at the right moment.
- In a business-to-business (B2B) context, we favour professional and specialized networks.
We build a strategy tailored to your reality.
What happens if my website isn't optimized to receive traffic?
We audit your site before launch. If anything hurts conversions (slowness, lack of clarity), we flag it and can help you optimize so you don't waste your budget.
Before launching your campaigns, we run a quick audit of your website or landing page. If we spot conversion blockers (slow speed, complex checkout, lack of clarity), we'll tell you.
We can support you in optimizing these pages to maximize the impact of every dollar invested in advertising.