Expertise
Our expertise, working for your performance.
Let's define a strategic approach that aligns your marketing tactics with your business objectives.
Performance measurement
What gets measured well can be optimized. GTM audit and implementation, custom dashboards and Law 25 compliance: we lay the foundations for data-driven decisions.
Organic search (SEO/GEO)
Technical audit, content writing and web migration support: we propose tactics that secure your long-term organic visibility, with an approach that integrates generative search (GEO).
Visual creation
Visuals worthy of your campaigns. Our design team produces the assets you need, whether for advertising, your newsletter or your social media.
Strategy
Before activating a single channel, we build the plan. Whether it's a 360° digital strategy, a media plan or a content plan: we analyze your data and turn your business objectives into measurable tactics.
Digital advertising
Wherever your customers are across advertising platforms, we build high-performing, structured campaigns to reach the right audiences at the right time. Driven by your data, optimized continuously.
Automation and newsletter
Email marketing is among the most profitable channels, provided it's well thought out. From the first interaction to loyalty, this channel lets you communicate strategically with your audience throughout their journey.
Our method
Analyze. Design. Amplify.
Every mandate follows the same sequence: we understand before acting, we build before launching, we optimize without ever stopping.
Analyze
We carry out a strategic reading of your digital ecosystem to bring the opportunities worth seizing into focus.
Design
We translate the analysis into an action plan: the right tactics, in the right order, aligned with your business objectives.
Amplify
We deploy, we measure, we refine. Continuously, so every action generates more value than the last.
Case studies
Let's talk results
When everything starts with data, success is measurable.
O-Volt
How Ursa structured O-Volt's multi-location acquisition to support the LaSalle opening (Sept. 2025), accelerate the Trois-Rivières franchise and prepare the Québec launch in June 2026.
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Alt Énergie
Alt-Énergie launched its fully online solar energy store in 2021, building on a strong regional reputation in Saguenay-Lac-Saint-Jean. Ursa drives brand awareness, paid advertising and SEO to grow the brand across Quebec.
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Energy Powersports
Ursa developed sales and brand awareness for Energy Powersports through a targeted Amazon PPC advertising strategy on the marketplace.
Lire l'étudeYour growth, our engine.
Let's discuss your objectives and build together a strategy tailored to your company's growth.
Frequently asked questions
The questions we get asked most. Have another one? Write to us.
Write to us What's the difference between an agency that runs campaigns and one that truly advises you?
A campaign-management agency launches what you ask for. Our strategists question, analyze and recommend what will actually drive growth, even if it's not what you initially had in mind.
Many agencies excel at execution: they launch campaigns, produce content, manage budgets.
At Ursa, our strategists go further. Before taking action, they take the time to understand your business objectives, analyze your market and challenge your assumptions.
We may advise against a tactic you wanted to put in place, because the data points to a more effective approach. That transparent advisory role, grounded in business intelligence, is what sets a strategic partner apart from a simple vendor.
How do you choose the channels and tactics to recommend to a client?
We always start from your business objectives, not the trend of the moment. A channel is justified by the data, the behaviour of your target audience and its measurable performance potential, not because everyone else is doing it.
Our process always begins with a simple question: what objective are we trying to reach?
From there, we analyze where your target audience is, how it behaves online and which channels have the best performance potential for your specific context.
Only once these foundations are set do we recommend tactics, whether digital advertising, organic search, automation or a combination of the three. We never recommend a channel because it's trendy, but because your data shows it's the right lever to reach your goals.
Can a digital marketing strategy really adapt to my company's business realities?
Absolutely. An effective strategy isn't copied, it's built from your objectives, your market and your real constraints. Our strategists take the time to understand your business before making any recommendation.
Digital marketing doesn't apply uniformly. Every company has its own factors to consider: objective, sales cycle, target audience and budget constraints.
That's why our strategy team always starts with an in-depth understanding of your business reality before formulating any recommendation. No prefabricated template, no generic strategy: every action plan is calibrated to what can truly move your business forward.
Because a strategy that doesn't account for who you are will get you nowhere.
How do I know which areas of expertise my company needs?
It all starts with a free exploratory meeting with an Ursa sales representative. We take the time to understand your objectives, your market and your current situation before recommending anything. Only after this meeting do we identify the mix of expertise that will have the most impact on your growth.
The honest answer: it depends on where you are. A company with no performance measurement in place shouldn't launch advertising campaigns. A company without a clear strategy shouldn't invest heavily in SEO.
That's why we always start with a free, no-obligation exploratory meeting, to understand your business objectives, your available resources, your market and your current performance.
From that analysis, we recommend the areas of expertise to prioritize based on what will have the most impact in the short and long term. No prefabricated formula: the right mix of expertise is the one that fits your reality, not a standard package.
Can we work with Ursa on a single area of expertise, or do we have to commit to several services?
Yes, absolutely. Some clients hire us for a specific project, such as a web migration, a one-off campaign or an SEO audit, with no ongoing engagement. Others choose broader support. We adapt to your needs and your reality. To learn more, see our Packages page.
Our offering is flexible by design. Some clients entrust us with a precise mandate: support for a site migration, launching a recruitment campaign over a few months or a performance-measurement mandate.
Others prefer complete digital support with a dedicated strategist who manages all of their channels. In every case, we start by understanding your real needs before recommending a formula.
What matters is that the collaboration is right-sized for your situation: neither too broad nor too limited to reach your objectives. To learn more about our packages and hour banks, see our Packages page.
Do you work with companies of all sizes?
We work with companies of all sizes looking to maximize their digital performance, from SMEs to large organizations, as long as the willingness to measure and optimize is there.
We support companies of all sizes, from growing SMEs to established large organizations, across a variety of sectors.
What matters more than size is mindset: we work with clients who believe digital marketing must be measurable, who are ready to make data-driven decisions and who see their agency as a strategic partner, not a simple vendor.
If you're looking to maximize your digital performance with rigour, we probably have a lot to build together.