Strategy
Before activating a single channel, we build the plan. Whether it's a 360° digital strategy, a media plan or a content plan: we analyze your data and turn your business objectives into measurable tactics.
Expertise
Automations & newsletters:
nurturing engagement every day.
Let's turn your prospects into loyal customers and your customers into ambassadors. Through targeted campaigns and smart automated scenarios, we help you stay top of mind with your audience at the right moment, with no daily effort.
Recurring and one-off newsletter writing
Stay connected with your community through captivating, relevant and anticipated content.
We design and write custom newsletters that reflect your brand's personality, inform your subscribers and drive engagement, while carefully staying out of the spam folder.
Setting up automation sequences
Let your technology work for you 24 hours a day.
From a warm welcome sequence to abandoned-cart recovery, we map and deploy smart automated flows.
The result? Your prospects receive the right message at every stage of their buying journey, maximizing your conversions on autopilot.
Ready to create an anticipated appointment with your audience?
Let's talk about your goals and define a captivating editorial line that will engage your community, strengthen your brand awareness and boost your results with every send.
Case studies
Let's talk results.
Sending a newsletter means inviting yourself directly into your future customers' inbox. Discover how our editorial strategies generated measurable impact and consistent visibility for our partners.
Discover our other areas of expertise
Learn more
Performance measurement
What gets measured well can be optimized. GTM audit and implementation, custom dashboards and Law 25 compliance: we lay the foundations for data-driven decisions.
Digital advertising
Wherever your customers are across advertising platforms, we build high-performing, structured campaigns to reach the right audiences at the right time. Driven by your data, optimized continuously.
Organic search (SEO/GEO)
Technical audit, content writing and web migration support: we propose tactics that secure your long-term organic visibility, with an approach that integrates generative search (GEO).
Visual creation
Visuals worthy of your campaigns. Our design team produces the assets you need, whether for advertising, your newsletter or your social media.
Do I remain the owner of my newsletter platform and my contact list?
Yes, 100%. You keep full ownership of your platform and your contact list. You simply grant us access, which guarantees you keep your entire history and automations at all times.
Absolutely. You remain 100% owner of your account (Klaviyo, Mailchimp, ActiveCampaign, etc.) and your contact list. You simply grant us access.
You keep your entire list, your behavioural data and your automated sequences.
Will my newsletters comply with Law C-28 (anti-spam law)?
Yes, completely. Your forms and emails will automatically include all CASL obligations (valid consent, company contact details and a mandatory unsubscribe link).
Absolutely. It's an absolute priority to protect your domain reputation and avoid penalties.
We configure your forms and lists to obtain valid consent (express or implied) and we systematically include a clear, functional unsubscribe link as well as your full contact details in the footer of every send.
Who provides the copy, strategy and design of the newsletters?
We handle everything: strategy, copywriting and visual design. We plan the calendar together and every email goes through your approval before sending. A turnkey service!
We take care of everything! Our team handles the editorial strategy, the copywriting and the visual design of your emails so they respect your brand image.
We plan the calendar together, and nothing is sent without your final approval. It's a turnkey team effort!
What is the difference between regular newsletters and automations, and how do you integrate them?
Newsletters keep your list engaged day to day (news, offers), while automations work in the background based on your customers' actions (abandoned carts, welcome). We combine both to create a tailored strategy.
- Regular newsletters (campaigns): they keep your community engaged week after week (news, articles, promotions).
- Automations (flows): these are emails triggered automatically by user behaviour (welcome email, abandoned cart, post-purchase follow-up).
We build a tailored strategy that combines both to maximize your sales continuously.
What happens if my contact list is small or hasn't been active in a long time?
We first clean your list to protect your deliverability (avoid spam). Then we install capture tools on your site (forms, pop-ups) to attract new subscribers and grow your list quickly.
That's an excellent starting point. Before launching major campaigns, we run an audit and clean-up of your list to avoid landing in spam (deliverability).
If your list is small, we set up capture strategies on your site (optimized pop-ups, lead magnets) to attract new qualified subscribers and grow your database quickly.