Services
To grow your presence on search engines and get cited by AI.
It all starts with a rigorous diagnosis. We analyze your website in depth: technical structure, speed, content, authority and indexed keywords, to identify what's holding back your organic visibility and what deserves to be amplified.
The audit also covers GEO: we assess how your content is perceived and cited by AI answer engines, so your presence is optimized for Google as much as for ChatGPT, Perplexity and the others.
Good content is content your customers find and that AI cites. We write blog articles, FAQ sections and page content optimized for traditional search engines, but also structured to be recognized as trusted sources by generative engines.
Because the next battle for search rankings plays out as much in Google results as in AI answers.
A poorly planned migration can erase years of search rankings in just a few days. We step in before, during and after your migration: pre-migration SEO audit, 301 redirects, tag writing, post-launch validation and much more.
Whether you're already an Ursa client or looking for a partner to handle your migration, we make sure your organic visibility survives the change without losing ground.
Case studies
Organic search is an investment that compounds. See how our SEO/GEO strategies have built lasting visibility for our clients.
Ursa’s mandate was to drive lead generation in a highly competitive legal market by launching high-performing digital campaigns. Ursa also strengthened the firm’s SEO to increase its visibility in search engine results.
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Ursa grows Orbite Assurances' brand awareness and prospect volume through digital advertising and targeted organic SEO tactics.
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Ursa grew JAN-PRO's online visibility and lead volume through targeted paid advertising campaigns on Google and Microsoft Ads.
Lire l'étudeBefore multiplying actions, you need to know where you're going. We develop digital strategies based on your objectives, your market, your data and your customers' behaviour. Our approach makes it possible to prioritize the right initiatives and build a clear roadmap to move your business forward.
A strategy only has value if it can be measured and optimized. We put in place the tools and indicators needed to understand what generates results and what deserves to be improved. You get a clear reading of your performance and of the levers to activate.
Digital advertising lets you reach your customers at the right time, on the right channels. We design and optimize advertising campaigns built on your objectives, your audiences and your data to maximize the relevance of your investments.
We give your ideas a strong visual identity through coherent, thoughtful graphic creations adapted to your brand. From concept to execution, every element is designed to communicate effectively and leave a lasting impression.
The right tools can simplify operations, improve the customer experience and help your teams work more efficiently. We help you connect your platforms and automate certain tasks to create a smarter, higher-performing marketing ecosystem.
Let's talk about where you stand today and identify the SEO/GEO opportunities that will grow your presence on search engines and in AI answers.
SEO optimizes your site to appear in search engine results. GEO goes further: it structures your content to be cited in AI-generated answers (Google AI Overviews, ChatGPT, Perplexity and others). The two complement each other and share the same foundations.
Traditional SEO aims to position your pages in search results to generate organic traffic. GEO (Generative Engine Optimization) responds to a new reality: users increasingly get their answers directly inside AI answer engines, without clicking through to a site.
The goal of GEO is therefore no longer just the click, but the citation: making sure your content is recognized as a trusted source and integrated into AI answers.
Good news: the foundations are shared. A site well optimized for SEO is already well positioned for GEO. We build on your existing strategy rather than starting from scratch.
Organic search is a medium and long-term investment. The first results generally appear between 3 and 6 months, depending on the current state of your site, your industry and how competitive your keywords are. Unlike paid advertising, every effort compounds and keeps generating results over time.
SEO isn't a channel for immediate results, and that's exactly what makes it such a profitable long-term investment. The first positive signals (improved rankings, number of indexed keywords, increased organic traffic) generally appear between 3 and 6 months after the work begins.
This timeline varies based on several factors: the current technical state of your site, your domain authority, how competitive your industry is and how often you publish blog content.
Unlike paid advertising, which stops the moment you cut the budget, SEO generates cumulative value: every optimization, every article, every link builds on the last to create visibility that lasts.
Because behaviors are changing. More and more users get their answers directly through AI tools without visiting a site. Strong SEO makes you visible on search engines, while strong GEO makes you essential in AI answers. Combining the two gives you complete presence.
Having strong SEO gives you a real advantage, and it's exactly the foundation we build an effective GEO strategy on. But search habits are evolving quickly. Traditional search volume will keep declining in favor of conversational assistants and AI answer engines.
If your content isn't structured to be cited by these tools, you risk losing visibility even with solid SEO.
Investing in GEO now means getting a head start before your competitors do, while protecting the visibility you've already built.
An SEO/GEO audit is a complete diagnosis of your organic presence. We analyze your site's technical structure, the quality of your content, your domain authority and your indexed keywords, while adding an assessment of how your content is perceived and cited by AI answer engines.
The SEO/GEO audit is the starting point of every search mandate at Ursa. It covers several dimensions: technical analysis (speed, structure, indexability, tags), evaluation of existing content (relevance, quality, targeted keywords), analysis of your domain authority and link profile, as well as identifying keyword opportunities in your industry.
On top of that comes the GEO component: we assess how your content is currently perceived and cited by AI answer engines like Google AI Overviews, ChatGPT and Perplexity.
The result is a clear picture of where you stand today and a prioritized action plan to maximize your organic visibility, both on traditional search engines and in AI answers.
A migration involves changes to URLs, structure and sometimes platform. Without the proper redirects and optimizations, Google loses track of your existing pages and the organic visibility you've built can disappear within days. It's avoidable, as long as you prepare for it.
When a site migrates, whether it's a change of domain, platform or navigation structure, the URLs change. If these changes aren't handled correctly, Google reads the old pages as gone and the new ones as content with no history.
The result: a loss of rankings that can take months to recover, or may never fully come back. The risks include missing redirects or misconfigured ones, SEO tags that weren't transferred, unintentional duplicate content and indexing errors.
That's why we systematically recommend involving an SEO specialist before the migration even begins, not after the damage is done. We step in before, during and after to make sure every migrated page keeps its organic value.
