Strategy
Before activating a single channel, we build the plan. Whether it's a 360° digital strategy, a media plan or a content plan: we analyze your data and turn your business objectives into measurable tactics.
Expertise
Organic search
build lasting visibility.
To grow your presence on search engines and get cited by AI.
SEO/GEO technical audit
It all starts with a rigorous diagnosis. We analyze your website in depth: technical structure, speed, content, authority and indexed keywords, to identify what's holding back your organic visibility and what deserves to be amplified.
The audit also covers GEO: we assess how your content is perceived and cited by AI answer engines, so your presence is optimized for Google as much as for ChatGPT, Perplexity and the others.
Content writing
Good content is content your customers find and that AI cites. We write blog articles, FAQ sections and page content optimized for traditional search engines, but also structured to be recognized as trusted sources by generative engines.
Because the next battle for search rankings plays out as much in Google results as in AI answers.
Web and SEO migration
A poorly planned migration can erase years of search rankings in just a few days. We step in before, during and after your migration: pre-migration SEO audit, 301 redirects, tag writing, post-launch validation and much more.
Whether you're already an Ursa client or looking for a partner to handle your migration, we make sure your organic visibility survives the change without losing ground.
Case studies
Let's talk results.
Organic search is an investment that compounds. See how our SEO/GEO strategies have built lasting visibility for our clients.
Family entertainment and franchise
+182 %
Online bookings
O-Volt
How Ursa structured O-Volt's multi-location acquisition to support the LaSalle opening (Sept. 2025), accelerate the Trois-Rivières franchise and prepare the Québec launch in June 2026.
Lire l'étude
Solar energy
+100%
Online sales
Alt Énergie
Alt-Énergie launched its fully online solar energy store in 2021, building on a strong regional reputation in Saguenay-Lac-Saint-Jean. Ursa drives brand awareness, paid advertising and SEO to grow the brand across Quebec.
Lire l'étude
Powersports & recreation
-55%
Ad spend
Energy Powersports
Ursa developed sales and brand awareness for Energy Powersports through a targeted Amazon PPC advertising strategy on the marketplace.
Lire l'étudeDiscover our other areas of expertise
Learn more
Performance measurement
What gets measured well can be optimized. GTM audit and implementation, custom dashboards and Law 25 compliance: we lay the foundations for data-driven decisions.
Digital advertising
Wherever your customers are across advertising platforms, we build high-performing, structured campaigns to reach the right audiences at the right time. Driven by your data, optimized continuously.
Automation and newsletter
Email marketing is among the most profitable channels, provided it's well thought out. From the first interaction to loyalty, this channel lets you communicate strategically with your audience throughout their journey.
Visual creation
Visuals worthy of your campaigns. Our design team produces the assets you need, whether for advertising, your newsletter or your social media.
Ready to build organic visibility that lasts?
Let's talk about where you stand today and identify the SEO/GEO opportunities that will grow your presence on search engines and in AI answers.
What's the difference between SEO and GEO?
SEO optimizes your site to appear in search engine results. GEO goes further: it structures your content to be cited in AI-generated answers (Google AI Overviews, ChatGPT, Perplexity and others). The two complement each other and share the same foundations.
Traditional SEO aims to position your pages in search results to generate organic traffic. GEO (Generative Engine Optimization) responds to a new reality: users increasingly get their answers directly inside AI answer engines, without clicking through to a site.
The goal of GEO is therefore no longer just the click, but the citation: making sure your content is recognized as a trusted source and integrated into AI answers.
Good news: the foundations are shared. A site well optimized for SEO is already well positioned for GEO. We build on your existing strategy rather than starting from scratch.
How long does it take to see results from organic search?
Organic search is a medium and long-term investment. The first results generally appear between 3 and 6 months, depending on the current state of your site, your industry and how competitive your keywords are. Unlike paid advertising, every effort compounds and keeps generating results over time.
SEO isn't a channel for immediate results, and that's exactly what makes it such a profitable long-term investment. The first positive signals (improved rankings, number of indexed keywords, increased organic traffic) generally appear between 3 and 6 months after the work begins.
This timeline varies based on several factors: the current technical state of your site, your domain authority, how competitive your industry is and how often you publish blog content.
Unlike paid advertising, which stops the moment you cut the budget, SEO generates cumulative value: every optimization, every article, every link builds on the last to create visibility that lasts.
Why invest in a GEO strategy if I already have strong classic SEO?
Because behaviors are changing. More and more users get their answers directly through AI tools without visiting a site. Strong SEO makes you visible on search engines, while strong GEO makes you essential in AI answers. Combining the two gives you complete presence.
Having strong SEO gives you a real advantage, and it's exactly the foundation we build an effective GEO strategy on. But search habits are evolving quickly. Traditional search volume will keep declining in favor of conversational assistants and AI answer engines.
If your content isn't structured to be cited by these tools, you risk losing visibility even with solid SEO.
Investing in GEO now means getting a head start before your competitors do, while protecting the visibility you've already built.
What is an SEO/GEO audit and what does it concretely include?
An SEO/GEO audit is a complete diagnosis of your organic presence. We analyze your site's technical structure, the quality of your content, your domain authority and your indexed keywords, while adding an assessment of how your content is perceived and cited by AI answer engines.
The SEO/GEO audit is the starting point of every search mandate at Ursa. It covers several dimensions: technical analysis (speed, structure, indexability, tags), evaluation of existing content (relevance, quality, targeted keywords), analysis of your domain authority and link profile, as well as identifying keyword opportunities in your industry.
On top of that comes the GEO component: we assess how your content is currently perceived and cited by AI answer engines like Google AI Overviews, ChatGPT and Perplexity.
The result is a clear picture of where you stand today and a prioritized action plan to maximize your organic visibility, both on traditional search engines and in AI answers.
Why can a site migration hurt my search rankings?
A migration involves changes to URLs, structure and sometimes platform. Without the proper redirects and optimizations, Google loses track of your existing pages and the organic visibility you've built can disappear within days. It's avoidable, as long as you prepare for it.
When a site migrates, whether it's a change of domain, platform or navigation structure, the URLs change. If these changes aren't handled correctly, Google reads the old pages as gone and the new ones as content with no history.
The result: a loss of rankings that can take months to recover, or may never fully come back. The risks include missing redirects or misconfigured ones, SEO tags that weren't transferred, unintentional duplicate content and indexing errors.
That's why we systematically recommend involving an SEO specialist before the migration even begins, not after the damage is done. We step in before, during and after to make sure every migrated page keeps its organic value.