Copilot Search in Bing: Everything You Need to Know
Shortly after Google launched its new AI Mode for search, Microsoft announced the official rollout of Copilot in its Bing search engine. After months of development, this new feature promises to transform the search experience by delivering more relevant, synthesized answers tailored to user needs using artificial intelligence.
How does it work?
Access Copilot directly at Bing.com by selecting it in the top navigation bar. From there, you can type your query in the search field or explore the suggested prompts Copilot displays just below.
Copilot Transforms the User Search Experience
The benefits of this tool for users are significant. Copilot delivers clear, precise answers tailored directly to the query, sparing users from scrolling through pages of traditional search results. Beyond presenting reliable information with cited sources, it also makes it easy to go deeper on a topic through contextual suggestions. Available on Bing.com and the mobile app, Copilot is a practical, intelligent solution for quickly finding exactly what you need.
You're now ready to get more out of every search with a faster, smarter experience powered by Microsoft Copilot.
Stay Ahead: Optimize Your Presence on Bing
Even though Google remains the dominant search engine, Microsoft is steadily gaining ground through innovation. With Copilot, more sophisticated targeting tools, less intense ad competition, and often lower cost-per-click rates, Microsoft Advertising is increasingly becoming a strategic alternative for businesses looking to maximize their ad spend.
Copilot's arrival is the perfect opportunity to seriously consider advertising on Bing and to make sure your business listing is up to date. As the platform continues to improve and is projected to grow steadily in the years ahead, businesses need to stay proactive and keep pace with a constantly evolving digital ecosystem.
SEO Performance: Google Quality Raters Now Factor In AI-Generated Content
In January 2025, Google updated its Search Quality Rater Guidelines to include, for the first time, an explicit definition of generative AI. While Google acknowledges that AI can be a useful tool in content creation, it also flags the risks of misuse. Google quality raters are now instructed to assign the lowest possible scores to pages where the main content is primarily generated by automated or AI tools, especially when that content lacks originality, effort, or added value for users.
This update reflects Google's commitment to surfacing authentic, useful content. Marketers and content creators are encouraged to prioritize quality, originality, and human expertise in order to meet user expectations and maintain strong organic visibility.
What Are Google Quality Raters?
Google quality raters play a key role in improving search results by evaluating pages using the E-E-A-T framework (experience, expertise, authoritativeness, trustworthiness). Once relevant content is identified, Google works to surface the most helpful results. Raters are where this process becomes concrete: their feedback helps the platform test and refine its algorithms to better prioritize content that is deemed reliable and relevant. As a result, a high quality score can indirectly boost your brand's organic visibility.
TikTok's New Ad Strategy: Messaging Ads
TikTok continues to push the boundaries of digital advertising with the launch of direct message ads, a feature that lets brands start conversations with users directly on the platform. With a "Send a Message" button integrated into ads, businesses can spark immediate interaction and shorten the time to action.
Beyond building a more direct relationship with consumers, this feature is a strategic opportunity to capture qualified leads. By showing up on a platform as influential as TikTok, advertisers reach their audience where it already spends its time.
How does it work?
When a user taps the "Send a Message" button on a TikTok ad, they are immediately taken to a messaging interface to connect with the brand. This redirect can go to TikTok's own direct messaging, or to a third-party app like Facebook Messenger or WhatsApp, depending on the advertiser's preference. The mechanism simplifies the exchange and enables real-time conversations, making for a smoother experience and a more direct customer relationship.
TikTok Notes Shuts Down on May 8, 2025
In a bid to compete with Instagram, TikTok had launched TikTok Notes, a photo-sharing app designed to complement the TikTok experience. However, due to low adoption rates and very limited user engagement, TikTok announced it would permanently shut down the app on May 8, shortly after its introduction.
It is being replaced by Lemon8, another platform from the TikTok parent company, which lets users share photos and videos with a focus on lifestyle content, while incorporating feedback from the TikTok Notes experience to deliver an improved user experience.
Despite its global growth, the platform's popularity in Canada remains to be confirmed. Lemon8 has just over one million daily active users in the United States and approximately 12.5 million monthly users worldwide.
