Thank you for browsing the Ursa Marketing website and familiarizing yourself with our privacy policy (hereinafter referred to as the “Policy”).
By exploring our website or using our platforms or services, you acknowledge that you have read and understood this Policy, and you agree that your information and personal data will be managed in accordance with it, if applicable.
Our Privacy Policy includes the following points:
- Purpose of the Privacy Policy
- Methods for obtaining consent
- Personal information collected
- Purposes of data processing
Purposes of data collection - Processing methods used
- Modalities for accessing and managing your personal information
- Sharing and reasons for sharing personal information with third parties
- Storage and personal information
- Cookies and profiling technologies
- Entry into force
- Other information
Purpose of the Privacy Policy
This Privacy Policy aims to inform our users about how we collect, use and protect their personal information.
To ensure this protection, Ursa Marketing ensures that an individual’s consent is sought before collecting, processing and disclosing personally identifiable information.
The purposes and methods by which Ursa Marketing, or anyone acting on its behalf, will handle their personal data are explained in this Policy. It is written in simple terms to ensure full understanding and informed consent from users.
Methods of obtaining consent
We ensure that consent is obtained before collecting personal information from anyone. This consent may be express or implied and may be given either by the individual themselves or by an authorized representative.
We seek explicit consent, whether orally, electronically or in writing. However, implied consent may be inferred from an individual’s actions or inactions. For example, providing a name and telephone number to obtain a response is considered implied consent to the collection of this information. When determining what type of consent is required, we assess the nature of the personal information, the purpose for which it is collected, and the expectations of an individual in a similar situation.
If we plan to use personal information for another reason, we will specify the new purpose and seek consent again.
In some situations, such as in the event of a government request, it may not be possible to obtain the individual’s consent to process their personal information. We will never share this information outside the terms of this Policy unless required or permitted by law.
Personal Information Collected
Ursa Marketing may collect personal information in a variety of ways, but always in compliance with the law and only for clearly stated purposes, as set out in this Policy, or when permitted or required by law.
The personal information we collect, as well as its level of sensitivity, may differ depending on the nature of your interactions with Ursa Marketing. It is therefore essential for us to clarify to you what information we use.
We take care to protect all personal information collected. We pay special attention to data such as:
- Name and contact details: Name, first name, email, postal address, telephone number and other similar information to communicate with you.
- Proof of identity: Passwords, secret questions/answers and other similar information to secure access to your account.
- Demographic data: Information such as your age, gender, country and preferred language.
- Subscriptions: Information regarding your subscriptions to our communications.
- Browsing: Data related to your use of our websites and tools. This includes data that you provide or that is generated through your interactions and communication history with our team.
- Support: Information provided during support requests.
- Preferences: Information about your tastes and interests, inferred or directly provided.
- Inputs: Textual or handwritten data and associated information.
- Other data: Additional information collected during your browsing.
Purposes of data processing
We and our partners use technologies that collect non-critical information from your device to improve our offers and present advertisements and content tailored to your preferences. You have the choice to accept or refuse some of these purposes.
- Essential and security: We use technologies and cookies that are essential to ensure the optimal functioning and security of our online services. They cannot be deactivated. They help us and our partners secure your connection by saving your credentials, adapt your interface (e.g., language selection), reduce the submission of fraudulent forms, and remember your preferences regarding the use of technologies that collect your information.
- Analysis and optimization of the experience: The data collected by these technologies plays a crucial role in constantly enriching your browsing experience. They help us and our partners understand how you interact with our online services (e.g., where you came from and your browsing path) and evaluate and analyze the traffic on our platforms by generating statistics and traffic data (such as pages viewed). You have the possibility, at any time, to revoke your consent to the use of these technologies.
- Marketing and advertising: This collected data helps us and our partners to remember the links you click on and the pages you visit on our online platforms. This allows us to better understand your preferences and suggest offers and services tailored to your expectations. They also facilitate the creation of target groups, i.e. groups of users sharing similar interests, to personalize our advertising campaigns and more effectively evaluate their impact. You have the possibility, at any time, to revoke your consent to the use of these technologies.
Purposes of data collection
The data we collect is in accordance with the purposes and objectives set out in our Privacy Policy.
Here are the reasons why your personal information is collected:
- To provide a service: We collect and process information that is necessary to fulfill our commitments and comply with our contractual agreements.
- To optimize and enhance our products and services: Information obtained during your use of our services may be used to evaluate and improve our offerings.
- To offer personalized products and services: Collecting and studying information from your interactions with our services guides us in developing tailored products and services, aimed at fully satisfying your cultural and entertainment needs, including by considering specific adjustments for customers who need them.
- To ensure the privacy of our customers: The information collected helps us confirm the identity and preserve the privacy of those who interact with us, whether by telephone, electronically or otherwise.
- To respond to legal requirements: We collect data in order to comply with obligations arising from laws, regulations or international agreements.
Processing methods used
Ursa Marketing attaches great importance to the protection of your personal information and undertakes to process it in accordance with industry standards and norms, only for the purposes for which it was collected, as stipulated in this Policy or any other specific notice. However, given the security risks associated with transmission over the Internet, total protection of this data is not guaranteed. Therefore, any information you transmit to us is sent at your own risk.
Terms and conditions for accessing and managing your personal information
Ursa Marketing ensures that the personal information it holds is as accurate, up-to-date and complete as necessary for the purposes for which it is intended.
You have the right to request access to your personal information to verify it and to request rectification if it is found to be inaccurate. If you believe that your data is inaccurate or if you wish to consult your information, you can submit a request using the contact details mentioned at the end of this Policy.
We will endeavour, as far as possible, to provide you with access to your data quickly. However, for security reasons, we may need to confirm your identity.
There may also be situations where we cannot provide you with access to your information, for example if this would involve disclosing the personal data of another person who has not given their consent, or if legal constraints prevent such disclosure. If this is the case, we will inform you of the reasons why access is denied.
If your request concerns data present on third-party websites or platforms, we invite you to contact these entities directly.
Sharing and reasons for sharing personal information with third parties
Ursa Marketing does not disclose your personal information to companies, organizations or individuals outside of Ursa Marketing, except to our approved suppliers and partners who require access to this information for the purposes mentioned in this Policy, and in compliance with its provisions, as well as in the following situations:
- With your consent.
- For storage on servers, in which case your information may be routed through other jurisdictions. We only use reputable companies with robust privacy policies.
- For external processing purposes: We entrust your information to trusted companies or individuals to process it on our behalf, according to our instructions, in accordance with this Privacy Policy, ensuring data protection at least as rigorous as ours and respecting all other appropriate security and confidentiality measures.
- For legal reasons: We share your information outside our company if it is necessary to comply with the laws and regulations in place or if ordered by a court.
Ursa Marketing formally undertakes not to sell or rent your personal information to third parties.
Retention of personal information
Ursa Marketing retains the information collected for varying periods of time, depending on its type and its relevance to our product and service offerings. Throughout this retention period, Ursa Marketing implements physical and technical measures to ensure the security and accuracy of personal information.
Personal information may be stored outside the user’s country of residence, particularly if a third-party provider or other entity to whom we transmit information in accordance with this Policy is based abroad. In these situations, personal information may be subject to the laws of the country or territory where it is stored, and local authorities may have access to it.
After the end of the retention period, personal information is deleted.
Cookies and profiling technologies
With your consent, Ursa Marketing may use cookies, web beacons, pixels, log files or other technologies to collect certain personal information about visitors to our websites, as well as recipients of our newsletters, invitations and other communications. Cookies are data sent by the server to the browser when visiting a site, allowing the current session to be uniquely identified. This information may include details such as your IP address, browser type and version, the pages of our site that you visit, the date and time of your visit, the duration of your session and other statistics.
Please note that our website may contain links to third-party sites. Our Privacy Policy no longer applies once you leave our site. Ursa Marketing is not responsible for the collection or processing of personal information by these third parties or via these external sites.
Effective date
This Policy applies from September 22, 2023
Updated: September 1, 2023
Other information
Privacy Officer
If you have any questions, comments or concerns regarding this Policy, please do not hesitate to contact the person responsible:
Benoit Domingue
Ursa Marketing
1085 Séminaire nord – suite 300
Saint-Jean-sur-Richelieu, Québec
J3A 1R2
Phone: (438) 800-2122
Email: [email protected]