O-Volt
O-Volt is five indoor recreational centres across Quebec: Sherbrooke, Blainville, Trois-Rivières, LaSalle, and soon Québec City. They share a clear mission: get everyone moving. Since 2024, Ursa has been driving paid acquisition, local SEO and multi-location performance measurement for this fast-growing Quebec SME expanding through franchise.
- Geo-targeted media strategy per catchment area for 5 locations
- Local SEO and GEO for each branch
- GA4 + Server-Side Tagging implementation, Law 25 compliant
- Pre-launch preparation for O-Volt Québec (June 2026) with exclusive Valo-Jump
+182 %
Online bookings Q4 2025 vs Q4 2024
A franchise challenge: five locations, one brand, five distinct catchment areas.
When O-Volt came to us in 2024, the brand was preparing a pivotal step: opening LaSalle at Carrefour Angrignon in September 2025, supporting the Trois-Rivières franchisee through its first full year, and already preparing the launch of O-Volt Québec on boulevard de l'Ormière for June 2026, with an exclusive attraction, the Valo-Jump. The challenge: structure a coherent brand-wide acquisition strategy without diluting the local performance of each location.
« Ursa understood our franchise reality from the very first call. They stopped talking to us like a large national chain and started treating each location like a local business with its own catchment area, its own team and its own birthday parties to fill. »
Marketing director, O-Volt
Three priority workstreams to transform franchise-led growth.
Each O-Volt location has its own DNA: a historic Sherbrooke with a climbing community, a family-focused Blainville, a Trois-Rivières on the rise led by Laurie Bellerive, a LaSalle in brand awareness mode, and a Québec that needs to build anticipation before even opening. Three levers emerged from the initial framing.
A shared logic, adapted locally. The brand keeps its consistency, each location keeps its relevance.
Geo-targeted paid acquisition
Meta Ads and Google Ads structured by catchment area (15 to 30 km radius depending on density), with separate ad accounts per franchise for clean attribution and per-location margin tracking.
Local SEO and multi-location GEO
Optimized and maintained Google Business Profile listings, dedicated location pages with unique content (Petits Sauteurs schedules, Valo-Jump in Québec, climbing in Sherbrooke), and GEO work to address "birthday party" and "day camp" queries generated by LLMs.
Cross-location measurement, Law 25 compliant
GA4 + Server-Side Tagging implementation with granular consent, multi-location Looker Studio dashboard to compare ROAS and CAC across Sherbrooke, Blainville, Trois-Rivières and LaSalle, plus pre-launch tracking setup for Québec.
Measurable results, location by location.
Q4 2025 was the first quarter where the brand operated with its new media structure and complete server-side tracking. The metrics validated the thesis: you can run a franchise like a local business network without sacrificing brand impact.
Three years of Facebook growth, location by location.
Sherbrooke, the founding location opened in 2017, leads the online community. Trois-Rivières, opened in summer 2023, has already caught up with Blainville in under two years, proof that the local activation model holds up.
+947 %
Keywords indexed by search engines
+273 %
Organic website traffic
73 %
Online sales via SEO or paid channels
+109 %
Facebook followers Blainville (2021 to 2024)
The KPIs that mattered for O-Volt in 2025.
Five locations, clean attribution logic, and results that speak to both franchisees and brand leadership.
+182 %
Online bookings Q4 vs Q4 2024
5.8x
Average Meta ROAS across all locations
-41 %
Cost per birthday party booking
3,200
Pre-launch waitlist sign-ups Québec
98 %
Summer 2025 day camp fill rate
Preparing Québec: building anticipation before opening.
The opening of O-Volt Québec in June 2026 brings a distinctive feature: the Valo-Jump, an interactive attraction exclusive to this location. Ursa structured a six-month pre-launch campaign focused on intent capture: qualified traffic to a waitlist page, sign-up forms for the first birthday parties, short video content about the upcoming experience. The goal isn't just to open on June 1st with a line out the door, but to have a birthday calendar filled through August.
Québec pre-launch
Six months before opening, the anticipation is already measurable.
O-Volt Québec's pre-launch figures confirm that the intent capture strategy works, even without the product yet accessible.
3,200
Waitlist sign-ups
47 %
Pre-launch newsletter open rate
+8,900
Facebook and Instagram followers acquired
What's next?
The mandate continues. Ursa is supporting O-Volt through the Québec launch in June 2026, calibrating KPIs for the sixth franchise, and a local campaign automation project to let franchisees control their seasonal promotions without breaking global attribution. The next step: scale what works, so the seventh franchise doesn't have to start from scratch.
Une équipe qui comprend vos besoins, des résultats concrets.
Une agence transparente dans ses actions, rigoureuse dans ses mesures. Parlons de votre prochain palier de croissance.