Ursa Marketing
Who are we?

Benoit Domingue

Digital marketing expert with more than 15 years of experience in internet technologies. Graduate in computer science from Sherbrooke University and passionate about his clients’ results. His objective: to help you make decisions based on fact. Thanks to Benoît’s deep understanding of how the internet works, he can guide you in choosing the best alternatives to achieve your most ambitious plans.

Michel Domingue

Michel ensures a balanced relationship with his clients—before, during, and after the sales cycle. He has over 15 years of experience in business development. With a talent for listening and a keen eye for new marketing trends, he will advise you on marketing strategies that meet your needs. He is a master of social networks and the various tools related to websites. Michel is our main customer contact.

Daniel Domingue

Working as a project manager in the technology community for more than 40 years, Daniel knows how to create the winning conditions to deliver the expected results. Implementing and managing a marketing campaign, monitoring its evolution and identifying optimization measures are part of Daniel’s responsibilities within the Ursa Marketing team. Moreover, Daniel is involved with the management team taking the necessary actions to ensure the sustainability of the company.

Jade Pelletier

With over 4 years of experience in digital marketing, Jade is a versatile strategist who excels in finding and executing creative tactics. As she oversees the coordination of the digital strategy team, you will likely encounter her during your initial meeting with Ursa. Jade is unquestionably an asset to the company’s clientele, seamlessly combining expertise, proactivity, and empathy with excellence!

Valérie Pesant

Naturally curious and self-taught, Valérie is driven by the success that stems from the projects she undertakes. Her creativity, coupled with a genuine passion for social media and the web, has led her to enhance her skills in the field of digital marketing at Ursa. With over 15 years of experience in customer service, Valérie knows how to establish a trusting relationship through her energy and ease of communication.

Laurence La Vigne

Passionate about marketing, Laurence brings close to 10 years of experience in personnel management and customer service. With a marketing bachelor’s degree, she has been actively involved in the field for almost 5 years. Laurence stands out for her ability to forge long-lasting relationships with clients. As a proactive, autonomous, creative, and ambitious team player, she enjoys problem-solving and collaboratively tackling challenges. Laurence is a valuable ally for Ursa’s clients, fearlessly embracing every challenge that comes her way!

Anne-Sophie Héon

Anne-Sophie has a marketing degree from HEC Montréal and experience working with small and medium-sized enterprises, which gives her a good overall understanding of marketing. She’s skilled at dealing with the various challenges that growing companies often encounters. Always keeping up with the latest technologies, she enjoys exploring what’s new in the media. Anne-Sophie is someone who thrives on challenges, is creative, and can adapt well. She puts her full effort into her tasks and aims to make a real difference for her clients.

Kyra König

Before becoming a part of the Ursa family, Kyra worked as a specialist in influencer marketing and as a writer. Her interests lie at the intersection of arts and science, and digital marketing allows her to be creative while using her analytical mind. Her inherent curiosity demonstrates that she is not afraid to take unconventional approaches to overcome challenges. In addition to being perfectly bilingual, Kyra is also fluent in German and Spanish.

Samya Souaf

Passionate about emerging technologies and various technical innovations, Samya has transformed her passion into reality by earning a dual master’s degree in computer science. Naturally curious and self-reliant, she enjoys delving deeper into her field of expertise and staying abreast of the latest advancements. Following this logic, she has specialized in artificial intelligence and data science, a dynamically evolving domain. Leveraging her past experiences, Samya is engaged in an innovative project at Ursa Marketing with the ambition to assist clients in their strategic decision-making.

Léo Mollard

Intrigued by emerging technologies and specialized in full-stack web development, Léo holds dual degrees from the “École Polytechnique universitaire de Montpellier” and the University of Sherbrooke, where he earned a master’s degree in software engineering. Always staying abreast of industry trends, he consistently seeks to enhance his skills and knowledge.

After gaining diverse experiences in startups, Léo honed his versatility and adaptability—two valuable assets in the field of web development. Now part of Ursa Marketing, Léo leverages his full-stack development skills to assist our clients in making strategic decisions through innovative web solutions.

Mélanie Civalier

With her trilingual master’s degree in international project negotiation, Mélanie is well-versed in the various strategic challenges facing businesses. As an accomplished entrepreneur, she has even established her own micro-enterprise in the marketing field. A true multitasker, Mélanie possesses a creative approach and analytical sense that enable her to identify opportunities and transform them into winning strategies.

Driven by ambition and a constant desire to excel, whether it’s developing an online presence, increasing sales, or strengthening brand awareness, she always knows how to find the optimal solution for her clients.

Victor Mantel

Always curious about the latest technological advancements, the fields of data and AI were a natural choice for Victor’s career path. A graduate of TELECOM Nancy and the University of Sherbrooke, Victor joined our team as a Data Scientist through his end-of-studies internship.

His creative mind allows him to bring diverse perspectives to projects, aiming for the most innovative approach. With perseverance, he manages to breathe life into data, interpreting it and extracting valuable insights.

Marine Créquer

Marine holds an MBA in digital marketing from Université Laval. Her specialty lies in applying artificial intelligence to marketing, and she’s always on the lookout for the latest technological advancements.

With more than 7 years of experience in marketing communications, she thrives on blending creativity with strategic insights. Marine is committed to delivering customized solutions tailored to your specific requirements.

Noémie Paquin-Lepage

Noémie stands out for her curiosity and desire to learn. Before diving into the world of digital marketing, she worked directly with clients, developing a deep understanding of their needs and concerns. This perspective is at the heart of her strategic approach to marketing.

She knows how to create campaigns that resonate with clients and build lasting relationships. Her journey is marked by her passion for digital marketing, dedicating countless hours to experimenting with new strategies and training to master the latest tools. Her desire to contribute to the success of businesses makes her a valuable ally for the Ursa team!

Justine Blouin

Justine is a dynamic professional with a degree in Business Administration, specializing in Marketing. With expertise in performance measurement and data analysis, she excels at translating precise insights into tangible strategies.

Her methodical, data-driven approach enables her to design marketing campaigns that ensure the success of her clients’ objectives. Justine is a valuable asset to any team looking to maximize the impact of their digital marketing initiatives.

Lucas Desormais

Passionate about new technologies and communication trends on social networks, Lucas is a self-taught entrepreneur with five years’ experience in digital business. Versatile in his use of digital media, he excels in paid advertising on platforms such as Meta Ads, Google Ads, Instagram and TikTok. He also possesses expertise in Search Engine Optimization (SEO), as well as a scientific and analytical mind.

This unique combination enables him to quickly analyze his customers’ needs, while providing innovative solutions to boost their online presence and sales. Whether for online or physical commerce, Lucas is the ideal expert to help you succeed in your digital transformation!

Anaïs Grégoire

With a degree in Fashion Management and Design, Anaïs brings a fresh, creative outlook to our digital marketing team. With several years of experience in customer service, she stands out for her ability to understand client needs and deliver tailored solutions. Passionate and efficient, Anaïs is committed to crafting innovative campaigns that blend creativity and strategy, helping drive meaningful results for our clients.

Laurie Lebrun Desrosiers

Laurie is a digital marketing expert with a combination of corporate and agency experience. This dual perspective enables her to better understand her customers’ internal realities, so she can better meet their expectations. Her background in politics and public policy gives her an analytical and strategic approach that enriches her marketing solutions. Thanks to this global yet detailed vision, she combines rigor and creativity to develop tailor-made digital strategies that maximize results and impact for her customers.

Alizée Balanguée

Alizée has gained experience across various fields, with a strong focus on SEO, which has given her a comprehensive understanding of digital marketing. She consistently develops effective strategies to improve online visibility and deliver tangible results. Her approach combines data analysis, creativity, and technical expertise to meet clients needs.

Stéphanie Morin

Stéphanie is a strategist who puts her creativity at the core of her work. Her background in graphic design, combined with entrepreneurial experience, led her naturally to digital marketing. Her 10 years as an entrepreneur have taught her to combine strategy and performance, enabling her to support numerous brands in their growth. Passionate about communications and advertising, Stéphanie favors a human and transparent approach. She works closely with her clients to achieve concrete results.

Kasandra Bérubé-Pelletier

With a bachelor’s degree in marketing, a master’s in e-commerce, and several years of corporate experience, Kasandra brings a comprehensive strategic vision to digital marketing.

Driven by a passion for helping clients grow, she creates tailored, high-performing strategies aligned with business goals. For Kasandra, every project is an opportunity to build trust, optimize performance, and deliver tangible results.

Passionate about her field, she continually expands her expertise to provide high-value support to her clients.

Guillaume Ménard

Guillaume holds a Master’s degree of Science in Management with a specialization in Marketing and has several years of experience in digital marketing. He supports businesses in developing tailored strategies, with a focus on optimizing campaigns to maximize performance.

He favors a collaborative and transparent approach, where building a trusting relationship with the client becomes the foundation of a lasting, results-oriented partnership.

Outside of work, Guillaume is passionate about sports, cinema, and board games, worlds that fuel his curiosity and analytical mindset.

Mathilde Lotz

Graduated in business administration with a concentration in marketing, Mathilde combines several years of customer service experience with great listening skills. She accompanies her clients throughout their journey with rigor, meticulousness, and a particular attention to detail.

Passionate about digital trends, Mathilde loves taking on challenges and proposing personalized strategies while continuously enriching her expertise.