Boxing Day: Get All Our Tips for a Winning Digital Marketing Strategy!
On December 26th, Boxing Day gives brands a golden opportunity to promote discounted products right after the holiday season. A must-watch date for shoppers, it also demands solid digital marketing strategies to stand out in a fiercely competitive landscape.
In a previous article, we shared practical tips to maximize your sales during Black Friday. Those same strategies apply to Boxing Day:
- Set a dedicated Boxing Day ad budget
Depending on your industry, you may need to adjust your budgets up or down.
- If competition in your space is intense during this period, CPMs will likely rise. Increase your ad budget to stay competitive if you plan to participate in Boxing Day. Otherwise, consider temporarily reducing your spend to avoid paying for low-visibility impressions.
- Industries less affected by Boxing Day can keep their usual budget while monitoring CPM fluctuations to avoid unexpected cost spikes.
Finally, review your past budgets and performance data to better forecast and allocate resources. We invite you to check out this article for more details.
- Create compelling Boxing Day offers
Lean into high-impact promotions: discounts, bundles, or exclusive perks. You can adjust your pricing strategy to match your goals. For example:
- To clear inventory, lower your prices or offer a flat discount.
- To increase average order value, try a tiered discount structure: for example, 10% off orders of $100-$149, 15% off $150-$200, and 20% off orders over $200.
- To lower the barrier to entry for new customers, offer free shipping.
To get your promotions noticed, make sure that:
- Your deals are prominently displayed on your website, ideally right on the homepage.
- Your offers are amplified through email newsletters, paid ads, and social media posts.
With so many options available during this period, competitive offers are essential to stand out. If your brand awareness is still limited, it can be strategic to temporarily compress your margins to attract new customers. That said, a solid retention strategy will need to follow to maximize the long-term value of those new customers.
- Optimize your website for Boxing Day
Your site needs to be technically ready to handle a surge in traffic. Showcase your best deals right on the homepage and streamline the checkout process to remove any friction. Also test your promo codes ahead of time to avoid errors on the big day. Finally, make sure your tracking is working properly so you can accurately measure your performance.
- Manage your inventory and logistics ahead of Boxing Day
Strong logistics management is critical to meeting customer expectations.
- Review your stock levels using past sales data.
- Work closely with your suppliers and carriers to ensure fast, smooth deliveries.
Smooth logistics will boost customer satisfaction and drive repeat business.
By applying these digital marketing strategies, you can maximize your Boxing Day results. Our team is here to help every step of the way.
Google AI Overview Now Available in the United States
Since May 2024, Google has been testing AI-powered features to deliver even more relevant search results. After an initial pilot in 7 countries, Google AI Overview is now available to all users in the United States, following the promising results from that testing phase.
Currently, the feature is only available on mobile and limited to recipe-related searches. Based on user queries, Google surfaces an optimized presentation highlighting articles, videos, forums, and other formats that best match their needs. Here is a preview:
Source: Search Engine Land
The tech giant continues to explore what AI can do. Stay tuned to follow the next developments of this innovative technology.
Google Merchant Center Products Now Visible on Google Maps
It is now possible to search for products on Google Maps and find out where to buy them nearby. Eligible product categories include household goods, electronics, clothing, and grocery items.
On top of product visibility in Search and Shopping, this feature gives businesses a new way to showcase their products on Google Maps. To take advantage of it, simply keep your Google Merchant Center account up to date.
To stay ahead in digital marketing and maximize your visibility, contact our team today.