May 29, 2024
How to build your backlink strategy
How to get backlinks for your website The backlink, also called an inbound link, is an essential pillar in…
E-Commerce · Digital Marketing · SEO
Blog
Decode digital marketing
Whether you want to boost your online visibility, optimize your campaigns or discover the latest web trends, you are in the right place. Our team regularly shares practical articles and accessible marketing advice to help you make the best decisions and grow your business. Happy reading!
May 24, 2024
Google Ads Performance Max Campaigns: 10 Best Practices to succeed
If you’re a frequent Google Ads user, you’ve probably already heard of Performance Max campaigns. Launched in August 2022, this…
Google · Digital Marketing
May 21, 2024
This Month in Digital Marketing | June 2024
Your monthly news briefing: Google Ads will automatically pause low-activity keywords, new Performance Max goals, TikTok's uncertain future in the US, and more.
E-Commerce · Facebook · Google · Digital Marketing
April 25, 2024
Digital Marketing News of the Month | May 2024
The month in brief: new Instagram formats, TikTok ad placement controls, YouTube Shopping Collections, LinkedIn best practices, AI's impact on search traffic, and the launch of Google Vids.
Facebook · Google · Digital Marketing · Social Media
April 4, 2024
Digital Marketing News | April 2024
News in brief. TikTok rolls out new tools for creators. LinkedIn launches a public ad library. Google Maps tests AI-powered recommendations. And more.
Google · Digital Marketing · Social Media · SEO
March 12, 2024
Are Snapchat Ads Worth It? A Complete Guide to Snapchat Advertising
Staying ahead of the curve in digital advertising is essential for businesses looking to reach their target audience effectively. Snapchat has emerged as one of the most compelling social media platforms for advertisers.
Digital Marketing · Social Media
March 6, 2024
Digital Marketing News: March 2024
Universal vs. TikTok dispute. After the license agreement between Universal Music Group and TikTok expired, the conflict continued, leaving major artists like Taylor Swift, Bad Bunny, and Billie Eilish off the platform.
Digital Marketing
January 19, 2024
How to Choose the Right Social Networks for Your Omnichannel Strategy
In today's complex marketing landscape, building an effective omnichannel strategy has become essential. This approach calls for the seamless use of multiple channels, both online and offline, to deliver an optimal experience for your audience.
Social Media
January 4, 2024
LAW 25 DEMYSTIFIED: A PRACTICAL GUIDE FOR QUEBEC COMPANIES.
Whether you’re a private company, an agency or a public organization in Quebec, you’ve probably heard of Law 25. However,…
Digital Marketing
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