June 7, 2024
5 mistakes to avoid on Google Ads Search Network
In the field of digital marketing, Google Ads remains a highly valuable tool for companies seeking to enhance their visibility…
Google · Digital Marketing
Blog
39 articles on this topic.
May 24, 2024
Google Ads Performance Max Campaigns: 10 Best Practices to succeed
If you’re a frequent Google Ads user, you’ve probably already heard of Performance Max campaigns. Launched in August 2022, this…
Google · Digital Marketing
May 21, 2024
This Month in Digital Marketing | June 2024
Your monthly news briefing: Google Ads will automatically pause low-activity keywords, new Performance Max goals, TikTok's uncertain future in the US, and more.
E-Commerce · Facebook · Google · Digital Marketing
April 25, 2024
Digital Marketing News of the Month | May 2024
The month in brief: new Instagram formats, TikTok ad placement controls, YouTube Shopping Collections, LinkedIn best practices, AI's impact on search traffic, and the launch of Google Vids.
Facebook · Google · Digital Marketing · Social Media
April 4, 2024
Digital Marketing News | April 2024
News in brief. TikTok rolls out new tools for creators. LinkedIn launches a public ad library. Google Maps tests AI-powered recommendations. And more.
Google · Digital Marketing · Social Media · SEO
December 28, 2023
Ursa MARKETING JOINS THE TOP 3% OF AGENCIES BEING PREMIER GOOGLE PARTNER
Few marketing agencies in Quebec and Canada have the opportunity to receive the Google Premier Partner certification. Ursa Marketing,…
February 23, 2022
Why You Should Switch to Google Analytics 4
You've probably heard about Google's newest marketing platform addition: Google Analytics 4, a.k.a. GA4. Google has been pushing it hard across all its marketing platforms.
April 23, 2021
What Is Discoverability?
Your product or service is the best-kept secret on the planet. Your brand-new website uses the latest technology, yet sales are disappointing. You are not alone.
Google · SEO
April 12, 2021
How to Rank First on Google
Nothing is more frustrating than investing time and money into a website only to realize no one can find it. This guide gives you a concrete action list to rank higher on Google and drive more traffic.
Google · SEO
Développons votre visibilité en ligne avec une stratégie sur mesure.
Choisissez une agence de marketing numérique qui comprend vos besoins, possède une expérience pertinente et offre une transparence totale dans ses actions et ses résultats.