The TikTok Saga in the U.S.: Where Do Things Stand?
The TikTok situation in the U.S. continues to evolve. Since summer 2024, the U.S. Department of Justice has accused TikTok of collecting massive amounts of user data, including sensitive information. In response, a ban order was issued at the end of the year.
Since returning to office, Donald Trump has actively pushed to keep TikTok available in the U.S. The platform became accessible again after only a brief suspension of a few hours. However, downloading the app through app stores may still be unavailable.
New announcements could soon shift the situation further, especially given circulating rumors about Elon Musk's potential interest in acquiring TikTok. Such a deal could bring significant changes to the platform's moderation policies and advertising costs.
TikTok: A Reach Marketers Cannot Ignore
150 million active users in the U.S. make TikTok one of the most diverse platforms available, with a broad demographic breakdown:
25% of users are between 10 and 19 years old.
22.4% are between 20 and 29 years old.
21.7% are between 30 and 39 years old.
20.3% are between 40 and 49 years old.
Only 11% are 50 or older.
With its growing popularity and innovative ad formats like TikTok Shop, the platform represents a key strategic channel for marketers. Keeping a close eye on how the U.S. situation develops will be essential.
Have You Tried LinkedIn's Newsletter Feature?
With over one billion users on LinkedIn, only about 100,000 newsletters are published there regularly. That gap represents a genuine opportunity for marketers looking to grow their audience through a still-underused channel.
Source: Social Media Examiner
How Do LinkedIn Newsletters Work?
LinkedIn newsletters sit somewhere between a blog post and a traditional email newsletter. Publishing one on the platform gives you several benefits:
All subscribers receive your newsletter directly in their LinkedIn inbox, along with a notification for every new issue.
Your newsletter is automatically shared on your activity feed.
How to Create Your First LinkedIn Newsletter
Setting up a LinkedIn newsletter is straightforward:
Click "Write article," then click "Manage".
Select "Create newsletter".
Set up your newsletter using available templates, add your content (up to 100,000 characters), and schedule issues up to 90 days in advance.
To learn more and get the most out of your LinkedIn newsletters, check out this article.
Can You Actually Build an SEO Strategy for ChatGPT?
Wondering how to boost your visibility on ChatGPT? A study by SEER Interactive found a significant correlation between brands ranking on Google's first page and those mentioned by ChatGPT. Bing also has some influence, though slightly less. That said, how these factors evolve is worth monitoring closely.
Here are other techniques to improve your visibility on ChatGPT:
Allow indexing: Make sure OIA-SearchBot and ChatGPT-user have access to your robots.txt file to allow effective crawling.
Link-building strategy: Earn links from reputable publications to build your site's credibility.
Local optimization: For local businesses, appearing in press coverage or on platforms like TripAdvisor can significantly improve your visibility. ChatGPT also includes an interactive map for local searches.
As new platforms with built-in search engines continue to emerge, marketers must constantly adapt their SEO strategies to stay competitive in this rapidly shifting ecosystem.
Instagram Is Removing Stories Highlights
Have you noticed the new design on Instagram profiles? This update comes alongside the announcement of the removal of Stories highlights. A new dedicated section will soon group them together, as shown in the image below.
Source: Social Media Today
These changes will affect the look of your profile. Factor them into your upcoming content planning to maintain a consistent visual identity.
Stay ahead of the curve in marketing. Maximize your visibility by contacting our team today.