We're proud to introduce Kuma, the result of our research and work in artificial intelligence built for digital marketing.
At Ursa Marketing, we're always watching for new technology with one goal in mind: building high-impact campaigns for our clients while staying compliant with Law 25 (Quebec's Law 25) and GDPR. We set out to find a solution for segmenting marketing audiences without relying on cookies.
That search led us to Kuma: a Shopify app compatible with Klaviyo and HubSpot, designed to help you build high-performing marketing audiences without using cookies.
Understand Your Customers' Buying Journey with Kuma
Kuma helps you understand your users' buying journey through RFM segmentation (Recency, Frequency, Monetary value). This segmentation tracks your customers' habits, their favorite and repeat purchases, based on recent time-based data. You can see in real time which products resonate most with your audience and drive the most revenue.
In practice, Kuma's understanding of your customers' buying journey lets you launch targeted marketing campaigns that improve sales and grow revenue by delivering the right product to the right customer at the right time.
Supercharge Your Sales with AI-Powered Audience Prediction
Deciding which themes to use in your marketing campaigns, and figuring out exactly who to target, can be tough. Most of the time, businesses blast their entire customer database, which leads to newsletter disengagement or ad fatigue from repetitive campaigns.
Kuma addresses these risks with, among other things, a customer retention strategy powered in part by AI-driven customer segmentation.
Advanced AI segmentation analyzes buyer behavior, consumption patterns, and repeat purchases to predict future buying intent. This understanding then makes it easy to retarget your customers effectively in upcoming campaigns. In short, AI segmentation builds audiences based on individual behavior and purchase history to surface trends with real marketing potential.
These trends ultimately translate into product recommendations that are likely to resonate with each customer and that you can feature in your marketing campaigns.
Sync Your Marketing Audiences Across Platforms
One of Kuma's standout features is audience synchronization across Klaviyo, HubSpot, and Shopify. This seamless integration means any marketer can keep their audiences up to date in real time across every platform they use. A game-changer.
Beyond saving time and automatically sorting customer data, this sync also ensures consistent predictive audiences across platforms. Perfect for running impactful multi-channel marketing campaigns to every audience segment.
Setup is even easier since everything is done directly from the Kuma app inside Shopify. Truly effortless.
Leverage Privacy by Design
In a digital world where customer data protection and data breaches are top of mind and cookies still reign, Kuma makes data security a priority. It is fully transparent about how data is used and delivers a genuinely cookieless marketing experience.
To achieve this, Kuma implements the latest encryption and security protocols, keeping you fully compliant with Quebec's Law 25 and GDPR.
In short, Kuma is an AI-powered Shopify app built for digital marketing professionals, whether you work in-house or at an agency.
Two versions are currently available:
- The free version with AI-managed marketing insights, in-depth customer behavior analysis, and privacy-first operations.
- The PRO version with everything in the free plan, plus Kuma's integration with Klaviyo and HubSpot, audience export, and many more features coming soon. A 30-day free trial is available on the PRO plan.
Want to try Kuma for your business or your clients? Visit the website or book a meeting with the Kuma AI experts for a full platform demo and feature walkthrough.