Free GEO audit · 5 checkpoints
GEO (Generative Engine Optimization) gets your business named and cited by ChatGPT, Gemini, Claude and Perplexity. This free checker measures where you stand.
Enter your URL. The tool asks the four engines your customers' questions, reads your site the way a bot reads it, and emails you an AI visibility score out of 100 with one concrete action per weak spot.
Audit completed in about 3 minutes · No access to your Google accounts · For site representatives only
Your GEO report
This link stays online for 12 months. Share it with your team.
How the AI visibility checker works
Each checkpoint is scored out of 20 with a green, yellow or red verdict. The overall score is the sum of the five. Two checkpoints measure what the AIs answer, one measures your position in Google (the step AIs take before they read you), and two measure what the bot sees of your site. No access to your accounts: everything comes from public information.
80 to 100
You are citable. Check in every quarter.
50 to 79
You exist, but AI hesitates.
20 to 49
AI cannot find you yet.
0 to 19
The first reader of your brand is no longer a human, and it has not read you.
Tool 1 · Authority / Content
Does AI name you?
Your 3 questions asked as is to Perplexity, ChatGPT, Claude and Gemini, twice each, in a fresh conversation. We read the cited sources and count who is named instead of you.
Green if: named in at least 50% of the 24 answers and cited at least once.
Tool 2 · Authority
Who else talks about you?
We search your name in Google, excluding your own site, then classify each source: media, rankings, directory, reviews. We check that your name, address and business line match everywhere.
Green if: at least 8 independent sources, including 1 media outlet or ranking, with no inconsistency.
Tool 3 · SEO (mechanics)
Will the bot read you?
Your same 3 questions, in Google. AIs have no index: they click the top results. If you are not on page 1, they drop you before reading you. We note who holds the top 3.
Green if: top 3 for at least 2 questions out of 3.
Tool 4 · Technical
Can it be read in 5 seconds?
Four deterministic measures: the bot's stopwatch (PageSpeed Insights), your ID card (Organization schema), the door (robots.txt and AI bot blocking) and readability (text invisible without JavaScript, headings, images).
Green if: LCP under 2.5 s, complete identity schema, AI bots allowed, less than 10% invisible text.
Tool 5 · Content / Structure
Does AI understand you?
We give an AI exactly the text the bot sees, without JavaScript, and ask it: "Summarize this page. What is this company?" Then we score what, for whom, where, how much, why them. And we rewrite the text that introduces your business.
Green if: clarity score of 8 out of 10 or higher.
GEO explained
The questions Quebec businesses ask about GEO, SEO for AI and AI search optimization, answered in a few sentences. The long version is in our guide What is GEO?.
GEO stands for Generative Engine Optimization. It is the set of practices that get an AI answer engine (ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews) to name and cite a business when a customer asks it a question. In marketing, GEO does not replace SEO: it builds on it.
SEO aims to rank a page in Google results. GEO aims to get a passage cited in an AI answer. The first two steps an AI takes (rephrasing the question, clicking the top results) are pure SEO: no page 1, no citation. GEO adds what happens after the click: how readable your site is to a bot, structure in citable passages, and the third-party sources that talk about you.
| SEO | GEO | |
|---|---|---|
| Goal | Rank on page 1 | Be named and cited in the answer |
| Unit | The page | The passage (80 to 150 words) |
| Authority | Backlinks | Third-party mentions, linked or not |
| Reader | A patient indexing crawler | An agent with 5 seconds per page |
| Metric | Rankings, clicks, traffic | AI share of voice, citations, visibility score |
AEO (Answer Engine Optimization) targets the short, direct answer: featured snippets, voice assistants, the "People also ask" box. GEO targets the generated, sourced answer of a language model, which synthesizes several sites and cites a few. AEO is a subset of the same discipline: a self-contained 80 to 150 word answer under a real question serves both. In practice, agencies and models increasingly use "AI visibility" to mean the whole thing.
Three pillars, in this order.
ChatGPT has no index. When it searches, it queries an engine (Bing, then Google for some models), opens the top results, reads for a few seconds and cites what it managed to read. To show up in ChatGPT: be on page 1 for your customers' questions, allow GPTBot and OAI-SearchBot in your robots.txt, serve your text as HTML rather than JavaScript or images, and exist on third-party sites ChatGPT considers reliable. The same rules apply to Gemini (Google-Extended), Claude (ClaudeBot) and Perplexity (PerplexityBot).
The manual test: ask ChatGPT, Gemini, Claude and Perplexity your 3 customer questions in a fresh conversation, with web search on, and note who is named and which sources are cited. Then search your name in Google, excluding your own site ("Your name" -site:yourdomain.ca). The tool at the top of this page automates both checks, adds a technical reading of your site and returns a score out of 100 with a breakdown by engine.
GEO agency in Quebec
Ursa Marketing is a digital marketing agency based in Saint-Jean-sur-Richelieu that supports Quebec businesses in strategy, digital advertising, organic traffic (SEO) and AI search optimization (GEO). A Google Premier Partner, the agency built the tool on this page to give every business a free, repeatable measure of its place in AI answers.
Our GEO offer covers the full audit, a content plan by question, the site's technical structure and a third-party mention strategy, with quarterly tracking of AI share of voice.
Methodology
Each section of the report gives the exact syntax to run the check yourself. The report doubles as a guide.
The questions we get asked most. Have another one? Write to us.
Write to usGEO, for Generative Engine Optimization. Depending on the source, you will also read AI SEO, SEO for AI, LLM SEO, AI search optimization or AI visibility optimization. AEO (Answer Engine Optimization) is a variant focused on short answers. All these terms mean the same thing: getting your business named and cited in AI-generated answers.
Look for an agency that already does SEO (GEO relies on it), that measures AI share of voice with its own tools rather than promises, and that publishes its method. Ursa Marketing, in Saint-Jean-sur-Richelieu, offers this free tool, a full GEO audit and quarterly tracking to businesses in Montérégie, Montreal and across Quebec. The best test is still to ask an AI whether the agency itself gets cited.
ChatGPT searches like a hurried human: it rephrases the question, opens the top Google or Bing results, reads for a few seconds and cites what it understood. So you need to be on page 1 for the question, serve text that is readable without JavaScript, allow GPTBot and OAI-SearchBot in robots.txt, and be mentioned on third-party sites. Tools 3, 4 and 2 of the report measure these conditions.
The tool on this page is free with no commitment: one test per site every 30 days. Ursa's full GEO audit (analysis of every strategic page, content plan by question, technical fixes, mention strategy) is a quoted engagement, starting with a 30-minute meeting with a strategist.
The test is reserved for people who represent the site: that is what replaces double opt-in and prevents a third party from receiving a report about your business. Webmail addresses (Gmail, Hotmail, Outlook, Yahoo, iCloud) are refused. A subdomain is accepted. If you are an agency or a consultant, write to us.
Everything AI sees about you is public: your homepage, your robots.txt, your structured data, Google results for your questions, and the answers of answer engines. We measure exactly what they measure. No access to your Search Console or Google Analytics is required.
The score is a snapshot taken "in our test of [date]", and the report says so in every section. Each question is asked twice per engine to smooth out variation. That is why we suggest running the test again in 90 days: AI share of voice is monitored continuously, like a media budget.
A test costs real AI API calls. And a site does not change in 30 days: the time needed to fix priority No. 1 is roughly a month. If a recent test exists, we send you the existing report.
We collect the minimum: your email, the URL, the company name and a hashed IP address. Your site content is shared with no third party other than the APIs listed in the methodology. The report link is random, valid for 12 months, and you can request deletion of your test with one email. The newsletter is a separate consent, never checked by default.
Even more so. Tool 4 measures the share of your text that does not exist without JavaScript. On a web app without server rendering, it often exceeds 50%: the bot leaves before it has read anything. It is one of the two most frequent headlines in the report, along with "Your site blocks ChatGPT".
GEO glossary
Free GEO audit in 3 minutes, or 30 minutes with an AI search strategist to take action.
