Digital Marketing Strategist

A dream digital marketing strategist role

• Flexible 35-hour week
• Remote work: on-site once a week for the first 3 months, then up to twice a month afterward. Most of the team still likes meeting at the office 1 to 2 times a week on a voluntary basis (we like seeing each other!)
• Quiet Fridays: many of us wrap up the week around lunchtime
• MacBook Pro and 28-inch monitor in your remote work kit
• Brand-new offices, with ergonomic workstations and adjustable desks
• Group insurance
• 3 weeks of accumulable vacation per year
• 35 hours of personal time per year, or a bigger paycheck: your choice!
• Unlimited espresso, cappuccino, popcorn and snack bar at the office
• Stimulating mandates and a diverse clientele
• A caring, passionate team built on mutual support
• Seasonal team activities
• Training and professional development opportunities

And yes: we are Great Place to Work certified. 😎

Why are we hiring?

We are growing the team because exciting mandates are on the way and we are looking for an experienced person to carry them with us.

At URSA, you will have a real place for your ideas, autonomy, mentorship and room to grow. We are a human-scale team where mutual support is not just a word on a poster.

Role description

As a digital marketing strategist, your role will be to design, implement, measure and optimize profitable digital marketing strategies for your clients.

You will be their trusted advisor and a key point of contact throughout mandates, from strategic thinking to results analysis.

In short, you will be there to advise your clients, make their brands shine and generate concrete, measurable results across digital channels.

You will also contribute to the team’s development by sharing your expertise, supporting new strategists and taking an active part in our learning culture.

Your main responsibilities

• Understand your clients’ goals and challenges to build digital strategies suited to their reality
• Design and deploy digital campaigns on various platforms
• Manage, analyze and optimize campaigns to maximize their performance
• Set up and configure performance measurement for campaigns, ad accounts and websites
• Use Google Tag Manager and measurement tools to ensure reliable data collection
• Build dashboards and track key performance indicators
• Analyze results and make data-driven recommendations
• Advise your clients proactively and make complex digital topics easy to understand
• Plan and lead client meetings and present the progress of mandates
• Provide rigorous follow-up with each of your clients: it’s our trademark!
• Plan and lead training workshops for clients
• Support new strategists through their onboarding and development
• Take part in team meetings, knowledge sharing and strategic monitoring
• Stay on top of digital marketing news, trends and best practices

Secondary and occasional tasks

Because in an agency, no two days are quite alike:

• Support clients with special mandates related to their website
• Take part in migration projects or feature additions
• Write blog articles
• Set up newsletter platforms
• Contribute to visual content creation for certain campaigns
• Help plan editorial calendars

We expect you to meet these requirements

• At least 3 years of experience managing digital advertising campaigns in a similar role
• University education in marketing, communications, IT or a related field
• Good understanding of digital marketing and its technical mechanics
• Experience with various digital advertising platforms, especially Google Ads and Meta Ads
• Good understanding of performance indicators, data analysis and return on investment
• Knowledge of Google Tag Manager and digital measurement tools
• Basic understanding of organic search (SEO) and how search engines work
• Good understanding of what social media platforms can offer
• Knowledge of e-commerce and newsletter platforms, an asset
• Experience in an SMB, a considerable asset
• Google Ads / Analytics certifications, an asset
• Meta Blueprint certification, an asset
• Genuine interest in digital marketing and a drive to stay on top of trends
• Fluency in spoken and written French
• Good knowledge of spoken and written English to consult reference documentation and communicate with some English-speaking clients

We are also looking for a friendly person who shares our values

Beyond the resume, we are looking for someone who will truly thrive at URSA.

You could be the person we’re looking for if…

• You are a warm, enthusiastic communicator who is comfortable reaching out to others
• You know how to explain a strategy simply and rally a client to your vision
• You thrive on variety and are comfortable juggling several clients and mandates
• Your sense of organization means nothing falls through the cracks
• You keep your cool when things get hectic and naturally look for solutions
• You are curious, creative and always on the lookout for new ideas
• You have a genuine client-service instinct and value long-term relationships
• You have a sense of urgency and see your files through to the end
• You love learning, sharing your knowledge and helping the people around you grow
• You are a team player who gives as much as they receive

Our values

• Team spirit and mutual support
• Ease of communication and courtesy
• Authenticity and transparency
• Good stress, time and priority management
• Versatility and adaptability
• Fast learning and curiosity
• Creativity and innovation
• Care, precision and rigour

We love a job well done!

Sound like you?

If you can juggle multi-platform strategies, dashboards and performance indicators without losing the thread, and Meta Ads doesn’t make you want to close your laptop, you probably have what it takes to become a strategist at URSA.

Send us your resume. We can’t wait to read it!