{"id":3739,"date":"2026-05-14T13:00:36","date_gmt":"2026-05-14T13:00:36","guid":{"rendered":"https:\/\/ursa.marketing\/?p=3739"},"modified":"2026-05-14T13:00:36","modified_gmt":"2026-05-14T13:00:36","slug":"blogue-nouvelles-du-milieu-mai-2026","status":"publish","type":"post","link":"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/","title":{"rendered":"LinkedIn, Google, Pinterest : les ajustements qui redessinent le marketing num\u00e9rique"},"content":{"rendered":"<h2><\/h2>\n<h2><b>LinkedIn s\u2019associe \u00e0 Amazon Ads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn \u00e9largit ses capacit\u00e9s publicitaires en int\u00e9grant <\/span><a href=\"https:\/\/news.linkedin.com\/2026\/how-linkedin-is-expanding-programmatic-ctv-buying-for-b2b-market\"><span style=\"font-weight: 400;\">l\u2019achat programmatique de publicit\u00e9s CTV via Amazon Ads<\/span><\/a><span style=\"font-weight: 400;\">, permettant aux annonceurs B2B de rejoindre leurs audiences sur des environnements de <\/span><i><span style=\"font-weight: 400;\">streaming<\/span><\/i><span style=\"font-weight: 400;\"> premium. L\u2019objectif est de combiner le ciblage pr\u00e9cis de LinkedIn (poste, secteur, niveau hi\u00e9rarchique) avec la port\u00e9e vid\u00e9o d\u2019Amazon DSP afin de toucher les bons d\u00e9cideurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce que cela change pour les annonceurs :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Possibilit\u00e9 d\u2019acheter des campagnes CTV B2B via Amazon Ads tout en utilisant le ciblage professionnel de LinkedIn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acc\u00e8s \u00e0 un ciblage plus pr\u00e9cis bas\u00e9 sur le poste, l\u2019industrie et le niveau de s\u00e9niorit\u00e9 des utilisateurs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diffusion des annonces sur des plateformes de <\/span><i><span style=\"font-weight: 400;\">streaming<\/span><\/i><span style=\"font-weight: 400;\"> premium plut\u00f4t que seulement dans l\u2019\u00e9cosyst\u00e8me LinkedIn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gestion plus centralis\u00e9e des campagnes vid\u00e9o pour les \u00e9quipes utilisant d\u00e9j\u00e0 Amazon DSP<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meilleur alignement entre les campagnes vid\u00e9o de notori\u00e9t\u00e9 et les objectifs de performance B2B<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opportunit\u00e9 de rejoindre les d\u00e9cideurs dans des environnements de consommation de contenu plus engageants<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Plus largement, cette \u00e9volution confirme que la t\u00e9l\u00e9vision connect\u00e9e devient progressivement un v\u00e9ritable levier de performance en B2B, et non plus seulement un outil de notori\u00e9t\u00e9. Pour les agences et les annonceurs, cela ouvre la voie \u00e0 des strat\u00e9gies vid\u00e9o plus compl\u00e8tes, mieux align\u00e9es sur les objectifs de conversion et les r\u00e9sultats d\u2019affaires.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Pourquoi les donn\u00e9es de Google Ads, GA4 et votre CRM ne concordent jamais?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Les \u00e9carts entre Google Ads, GA4 et les CRM sont in\u00e9vitables, car chaque outil suit une logique diff\u00e9rente pour mesurer le parcours client. Ils n\u2019observent pas les m\u00eames moments, n\u2019utilisent pas les m\u00eames r\u00e8gles de suivi et ne tiennent pas compte des m\u00eames contraintes techniques, ce qui entra\u00eene naturellement des disparit\u00e9s dans les r\u00e9sultats.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Au c\u0153ur du probl\u00e8me se trouve la notion d\u2019attribution. Chaque plateforme tente de d\u00e9terminer quel point de contact m\u00e9rite d\u2019\u00eatre \u00abcr\u00e9dit\u00e9\u00bb pour une conversion, mais aucune n\u2019a une vue compl\u00e8te du parcours utilisateur. Selon le mod\u00e8le utilis\u00e9 (premier clic, dernier clic, etc.), les r\u00e9sultats peuvent varier fortement et donner une vision partielle de la performance r\u00e9elle.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3740 aligncenter\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/1.jpeg\" alt=\"nouvelle-du-milieu-mai\" width=\"709\" height=\"371\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/1.jpeg 1200w, https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/1-300x157.jpeg 300w, https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/1-1024x536.jpeg 1024w, https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/1-768x402.jpeg 768w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/p>\n<p style=\"text-align: center;\"><span class=\"paragraph-small sub\"><a href=\"https:\/\/www.pathlabs.com\/blog\/what-is-attribution-in-digital-marketing\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un autre facteur important est la complexit\u00e9 des parcours clients. Une personne peut interagir avec plusieurs publicit\u00e9s, appareils et canaux avant de convertir. Chaque outil ne capte qu\u2019une portion de ce trajet, ce qui explique pourquoi les chiffres ne concordent jamais parfaitement entre eux.<\/span><\/p>\n<p><b>\u00c0 retenir :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les \u00e9carts de donn\u00e9es sont normaux et ne signalent pas un probl\u00e8me technique majeur<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chaque outil a une vision partielle du parcours client<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les donn\u00e9es chiffr\u00e9es ne devraient pas \u00eatre analys\u00e9es de mani\u00e8re isol\u00e9e lors de la prise de d\u00e9cisions budg\u00e9taires<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La valeur vient de la lecture globale, pas de l\u2019alignement parfait<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le bon r\u00e9flexe est de combiner les sources et de raisonner en contribution, pas en \u00abcr\u00e9dit unique\u00bb<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">L\u2019objectif n\u2019est donc pas d\u2019obtenir des chiffres identiques entre plateformes, mais de mieux comprendre la performance r\u00e9elle en croisant les donn\u00e9es et, lorsque possible, en validant les r\u00e9sultats par des tests d\u2019impact<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Les conteneurs Google Tag Manager deviendront des balises Google<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La <\/span><a href=\"https:\/\/www.gaoptimizer.com\/blog\/google-tag-manager-biggest-update-2026\/\"><span style=\"font-weight: 400;\">mise \u00e0 jour de Google Tag Manager<\/span><\/a><span style=\"font-weight: 400;\"> pr\u00e9vue pour mai 2026 marquera un changement important dans la gestion des balises. Les conteneurs GTM \u00e9volueront vers un mod\u00e8le unifi\u00e9 appel\u00e9 \u00abGoogle Tag\u00bb, avec l\u2019introduction des \u00abdestinations\u00bb et d\u2019une configuration plus centralis\u00e9e des param\u00e8tres de suivi.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3742 aligncenter\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/1777966352879.jpeg\" alt=\"\" width=\"639\" height=\"440\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/1777966352879.jpeg 1382w, https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/1777966352879-300x206.jpeg 300w, https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/1777966352879-1024x704.jpeg 1024w, https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/1777966352879-768x528.jpeg 768w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ce que cela change concr\u00e8tement :<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Moins de scripts de suivi Google charg\u00e9s s\u00e9par\u00e9ment sur les sites Web, ce qui pourrait am\u00e9liorer les performances et la vitesse de chargement<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Gestion plus centralis\u00e9e des param\u00e8tres de suivi, de consentement et des configurations Google Ads\/GA4<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Mise en place du tracking potentiellement simplifi\u00e9e gr\u00e2ce au nouveau g\u00e9n\u00e9rateur d\u2019\u00e9v\u00e9nements<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Plus de flexibilit\u00e9 dans la gouvernance des balises<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Transition progressive : les conteneurs GTM actuels continueront de fonctionner normalement tant que la migration n\u2019est pas activ\u00e9e<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Une nouvelle interface et des outils plus visuels viennent \u00e9galement rendre GTM plus accessible, m\u00eame pour les \u00e9quipes moins techniques. Bien que la mise \u00e0 jour reste optionnelle \u00e0 court terme, elle confirme clairement la volont\u00e9 de Google de b\u00e2tir un \u00e9cosyst\u00e8me plus unifi\u00e9, rapide et int\u00e9gr\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En pratique, les \u00e9quipes marketing pourront adopter ce nouveau mod\u00e8le progressivement, sans urgence imm\u00e9diate, puisque les conteneurs actuels continueront de fonctionner normalement.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u00a0Pinterest met \u00e0 jour la pertinence des publicit\u00e9s<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pinterest continue d\u2019investir dans l\u2019am\u00e9lioration de la pertinence publicitaire gr\u00e2ce \u00e0 un <\/span><a href=\"https:\/\/medium.com\/pinterest-engineering\/enhancing-ad-relevance-integrating-real-time-context-into-sequential-recommender-models-bc3a2f9b682e\"><span style=\"font-weight: 400;\">nouveau mod\u00e8le de recommandations<\/span><\/a><span style=\"font-weight: 400;\"> bas\u00e9 sur le contexte en temps r\u00e9el et les comportements des utilisateurs. En combinant les donn\u00e9es historiques avec le contexte imm\u00e9diat de navigation, la plateforme cherche \u00e0 proposer des annonces plus pertinentes et mieux adapt\u00e9es \u00e0 l\u2019intention r\u00e9elle des utilisateurs.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3744 aligncenter\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/1_qh9qH2Ze-8IMZNm4bydEvw-_1_.jpeg\" alt=\"\" width=\"658\" height=\"306\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/1_qh9qH2Ze-8IMZNm4bydEvw-_1_.jpeg 1400w, https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/1_qh9qH2Ze-8IMZNm4bydEvw-_1_-300x140.jpeg 300w, https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/1_qh9qH2Ze-8IMZNm4bydEvw-_1_-1024x476.jpeg 1024w, https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/1_qh9qH2Ze-8IMZNm4bydEvw-_1_-768x357.jpeg 768w\" sizes=\"auto, (max-width: 658px) 100vw, 658px\" \/><span class=\"sub\"><a href=\"https:\/\/medium.com\/pinterest-engineering\/enhancing-ad-relevance-integrating-real-time-context-into-sequential-recommender-models-bc3a2f9b682e\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selon les r\u00e9sultats pr\u00e9sent\u00e9s, cette approche aurait permis d\u2019am\u00e9liorer significativement la pertinence des publicit\u00e9s affich\u00e9es, la capacit\u00e9 du mod\u00e8le \u00e0 s\u00e9lectionner les bonnes annonces ainsi que le ROAS global. <\/span><a href=\"https:\/\/medium.com\/pinterest-engineering\/enhancing-ad-relevance-integrating-real-time-context-into-sequential-recommender-models-bc3a2f9b682e\"><span style=\"font-weight: 400;\">Pinterest mentionne <\/span><\/a><span style=\"font-weight: 400;\">notamment une hausse mesurable des performances dans ses march\u00e9s principaux.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette \u00e9volution confirme une tendance d\u00e9j\u00e0 bien pr\u00e9sente dans l\u2019industrie : les plateformes publicitaires misent de plus en plus sur des mod\u00e8les d\u2019IA capables d\u2019interpr\u00e9ter le contexte en temps r\u00e9el, plut\u00f4t que de simplement analyser des audiences statiques. Pour les annonceurs, cela pourrait se traduire par des campagnes plus pertinentes et un meilleur alignement entre les intentions des utilisateurs et les messages publicitaires.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cela dit, les r\u00e9sultats pr\u00e9sent\u00e9s proviennent de tests internes \u00e0 la plateforme et peuvent varier selon les secteurs, les cr\u00e9atifs ou la qualit\u00e9 des donn\u00e9es disponibles. Une chose reste claire : l\u2019automatisation publicitaire continue de progresser, ce qui rend la strat\u00e9gie, les signaux de donn\u00e9es et la qualit\u00e9 des<\/span><span style=\"font-weight: 400;\"> cr\u00e9atifs encore plus importants qu\u2019avant.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>En r\u00e9sum\u00e9<\/h2>\n<p><span style=\"font-weight: 400;\">Ces \u00e9volutions confirment une tendance\u00a0 du marketing num\u00e9rique : les plateformes se rapprochent, mais les donn\u00e9es restent fragment\u00e9es. Entre l\u2019int\u00e9gration de LinkedIn avec Amazon Ads, la transformation des outils de mesure comme Google Ads, GA4 et Google Tag Manager, et l\u2019am\u00e9lioration de la pertinence sur Pinterest, l\u2019objectif commun est d\u2019am\u00e9liorer la performance et la compr\u00e9hension du parcours des utilisateurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour les annonceurs, le d\u00e9fi n\u2019est donc pas d\u2019obtenir des donn\u00e9es parfaitement align\u00e9es, mais de mieux les interpr\u00e9ter ensemble afin de prendre des d\u00e9cisions plus justes et plus efficaces.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn s\u2019associe \u00e0 Amazon Ads LinkedIn \u00e9largit ses capacit\u00e9s publicitaires en int\u00e9grant l\u2019achat programmatique de publicit\u00e9s CTV via Amazon Ads, &hellip;<\/p>\n","protected":false},"author":12,"featured_media":3748,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,20,16],"tags":[],"class_list":["post-3739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-numerique","category-performances","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Actualit\u00e9s marketing num\u00e9rique | Mai 2026 | Ursa Marketing<\/title>\n<meta name=\"description\" content=\"Apprenez comment LinkedIn, Google et Pinterest transforment le marketing num\u00e9rique avec l\u2019IA, la CTV B2B et des outils de mesure plus unifi\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Actualit\u00e9s marketing num\u00e9rique | Mai 2026 | Ursa Marketing\" \/>\n<meta property=\"og:description\" content=\"Apprenez comment LinkedIn, Google et Pinterest transforment le marketing num\u00e9rique avec l\u2019IA, la CTV B2B et des outils de mesure plus unifi\u00e9s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Ursa Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UrsaNumerique\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-14T13:00:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/Nouvel-article-Ursa-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patriq Ch\u00e9nier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patriq Ch\u00e9nier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/\"},\"author\":{\"name\":\"Patriq Ch\u00e9nier\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/person\/85c8bf43901c9d1621c3f46a7dc375b9\"},\"headline\":\"LinkedIn, Google, Pinterest : les ajustements qui redessinent le marketing num\u00e9rique\",\"datePublished\":\"2026-05-14T13:00:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/\"},\"wordCount\":1169,\"publisher\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/Nouvel-article-Ursa-1.png\",\"articleSection\":[\"Marketing num\u00e9rique\",\"Performances\",\"SEO\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/\",\"url\":\"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/\",\"name\":\"Actualit\u00e9s marketing num\u00e9rique | Mai 2026 | Ursa Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/Nouvel-article-Ursa-1.png\",\"datePublished\":\"2026-05-14T13:00:36+00:00\",\"description\":\"Apprenez comment LinkedIn, Google et Pinterest transforment le marketing num\u00e9rique avec l\u2019IA, la CTV B2B et des outils de mesure plus unifi\u00e9s.\",\"breadcrumb\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/#primaryimage\",\"url\":\"https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/Nouvel-article-Ursa-1.png\",\"contentUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/Nouvel-article-Ursa-1.png\",\"width\":1080,\"height\":1080,\"caption\":\"marketing-num\u00e9rique-actualite-mai-2026\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ursa.marketing\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LinkedIn, Google, Pinterest : les ajustements qui redessinent le marketing num\u00e9rique\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#website\",\"url\":\"https:\/\/ursa.marketing\/fr\/\",\"name\":\"Ursa Marketing\",\"description\":\"Votre Guide vers la r\u00e9ussite num\u00e9rique\",\"publisher\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ursa.marketing\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#organization\",\"name\":\"Ursa Marketing\",\"url\":\"https:\/\/ursa.marketing\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg\",\"contentUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg\",\"width\":1200,\"height\":627,\"caption\":\"Ursa Marketing\"},\"image\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/UrsaNumerique\/\",\"https:\/\/www.linkedin.com\/company\/ursa-marketing\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/person\/85c8bf43901c9d1621c3f46a7dc375b9\",\"name\":\"Patriq Ch\u00e9nier\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Actualit\u00e9s marketing num\u00e9rique | Mai 2026 | Ursa Marketing","description":"Apprenez comment LinkedIn, Google et Pinterest transforment le marketing num\u00e9rique avec l\u2019IA, la CTV B2B et des outils de mesure plus unifi\u00e9s.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/","og_locale":"fr_FR","og_type":"article","og_title":"Actualit\u00e9s marketing num\u00e9rique | Mai 2026 | Ursa Marketing","og_description":"Apprenez comment LinkedIn, Google et Pinterest transforment le marketing num\u00e9rique avec l\u2019IA, la CTV B2B et des outils de mesure plus unifi\u00e9s.","og_url":"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/","og_site_name":"Ursa Marketing","article_publisher":"https:\/\/www.facebook.com\/UrsaNumerique\/","article_published_time":"2026-05-14T13:00:36+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/Nouvel-article-Ursa-1.png","type":"image\/png"}],"author":"Patriq Ch\u00e9nier","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Patriq Ch\u00e9nier","Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/#article","isPartOf":{"@id":"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/"},"author":{"name":"Patriq Ch\u00e9nier","@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/person\/85c8bf43901c9d1621c3f46a7dc375b9"},"headline":"LinkedIn, Google, Pinterest : les ajustements qui redessinent le marketing num\u00e9rique","datePublished":"2026-05-14T13:00:36+00:00","mainEntityOfPage":{"@id":"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/"},"wordCount":1169,"publisher":{"@id":"https:\/\/ursa.marketing\/fr\/#organization"},"image":{"@id":"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/Nouvel-article-Ursa-1.png","articleSection":["Marketing num\u00e9rique","Performances","SEO"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/","url":"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/","name":"Actualit\u00e9s marketing num\u00e9rique | Mai 2026 | Ursa Marketing","isPartOf":{"@id":"https:\/\/ursa.marketing\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/#primaryimage"},"image":{"@id":"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/Nouvel-article-Ursa-1.png","datePublished":"2026-05-14T13:00:36+00:00","description":"Apprenez comment LinkedIn, Google et Pinterest transforment le marketing num\u00e9rique avec l\u2019IA, la CTV B2B et des outils de mesure plus unifi\u00e9s.","breadcrumb":{"@id":"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/#primaryimage","url":"https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/Nouvel-article-Ursa-1.png","contentUrl":"https:\/\/ursa.marketing\/app\/uploads\/2026\/05\/Nouvel-article-Ursa-1.png","width":1080,"height":1080,"caption":"marketing-num\u00e9rique-actualite-mai-2026"},{"@type":"BreadcrumbList","@id":"https:\/\/ursa.marketing\/fr\/blogue-nouvelles-du-milieu-mai-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ursa.marketing\/fr\/"},{"@type":"ListItem","position":2,"name":"LinkedIn, Google, Pinterest : les ajustements qui redessinent le marketing num\u00e9rique"}]},{"@type":"WebSite","@id":"https:\/\/ursa.marketing\/fr\/#website","url":"https:\/\/ursa.marketing\/fr\/","name":"Ursa Marketing","description":"Votre Guide vers la r\u00e9ussite num\u00e9rique","publisher":{"@id":"https:\/\/ursa.marketing\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ursa.marketing\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ursa.marketing\/fr\/#organization","name":"Ursa Marketing","url":"https:\/\/ursa.marketing\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg","contentUrl":"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg","width":1200,"height":627,"caption":"Ursa Marketing"},"image":{"@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UrsaNumerique\/","https:\/\/www.linkedin.com\/company\/ursa-marketing\/"]},{"@type":"Person","@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/person\/85c8bf43901c9d1621c3f46a7dc375b9","name":"Patriq Ch\u00e9nier"}]}},"_links":{"self":[{"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/posts\/3739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/comments?post=3739"}],"version-history":[{"count":3,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/posts\/3739\/revisions"}],"predecessor-version":[{"id":3750,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/posts\/3739\/revisions\/3750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/media\/3748"}],"wp:attachment":[{"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/media?parent=3739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/categories?post=3739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/tags?post=3739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}