{"id":3413,"date":"2025-11-05T22:37:55","date_gmt":"2025-11-05T22:37:55","guid":{"rendered":"https:\/\/ursa.marketing\/?p=3413"},"modified":"2025-11-05T22:37:55","modified_gmt":"2025-11-05T22:37:55","slug":"blogue-actualites-novembre-2025","status":"publish","type":"post","link":"https:\/\/ursa.marketing\/fr\/blogue-actualites-novembre-2025\/","title":{"rendered":"Andromeda, GEO et nouveaut\u00e9s d\u2019IA de Google : comment naviguer ces changements?"},"content":{"rendered":"<h2><b>Mise \u00e0 jour Andromeda : repensez vos campagnes Meta Ads\u00a0<\/b><\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/how-meta-andromeda-update-changed-everything-what-we-did-rahmey-fcq5e\/\"><span style=\"font-weight: 400;\">La mise \u00e0 jour Andromeda de Meta<\/span><\/a><span style=\"font-weight: 400;\"> transforme en profondeur le fonctionnement des publicit\u00e9s sur la plateforme. Fini le ciblage bas\u00e9 uniquement sur des audiences pr\u00e9d\u00e9finies\u202f: l\u2019algorithme analyse d\u00e9sormais le contenu cr\u00e9atif et le fait correspondre aux signaux des utilisateurs en temps r\u00e9el. Concr\u00e8tement, ce sont vos cr\u00e9atifs qui deviennent le levier principal pour atteindre les bonnes personnes.<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/how-meta-andromeda-update-changed-everything-what-we-did-rahmey-fcq5e\/\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3414\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/11\/andromeda.png\" alt=\"andromeda\" width=\"1572\" height=\"920\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/11\/andromeda.png 1572w, https:\/\/ursa.marketing\/app\/uploads\/2025\/11\/andromeda-300x176.png 300w, https:\/\/ursa.marketing\/app\/uploads\/2025\/11\/andromeda-1024x599.png 1024w, https:\/\/ursa.marketing\/app\/uploads\/2025\/11\/andromeda-768x449.png 768w, https:\/\/ursa.marketing\/app\/uploads\/2025\/11\/andromeda-1536x899.png 1536w\" sizes=\"auto, (max-width: 1572px) 100vw, 1572px\" \/><\/span><\/a><\/p>\n<p><a href=\"https:\/\/engineering.fb.com\/2024\/12\/02\/production-engineering\/meta-andromeda-advantage-automation-next-gen-personalized-ads-retrieval-engine\/\"><span style=\"font-weight: 400;\">Source : Meta<\/span><\/a><\/p>\n<h3><b>Ce que \u00e7a change pour les annonceurs\u00a0<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Moins de segmentation, plus de simplicit\u00e9<\/b><span style=\"font-weight: 400;\"> : Un seul ensemble publicitaire avec plusieurs variantes cr\u00e9atives surpasse souvent une multitude de groupes d\u2019annonces trop segment\u00e9s. Privil\u00e9giez un ciblage large plut\u00f4t que des micro-ciblages complexes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>La cr\u00e9ativit\u00e9 avant le ciblage<\/b><span style=\"font-weight: 400;\"> : La diversit\u00e9 des formats et des concepts visuels devient essentielle pour que Meta associe vos annonces aux bonnes intentions d\u2019utilisateur. Testez diff\u00e9rents cr\u00e9atifs r\u00e9guli\u00e8rement pour \u00e9viter la fatigue publicitaire.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">En adoptant cette nouvelle approche de l\u2019algorithme, vous pourrez alors optimiser vos r\u00e9sultats et naviguer dans un environnement o\u00f9 l\u2019IA dicte dor\u00e9navant le succ\u00e8s des campagnes publicitaires.<\/span><\/p>\n<h2><b>Optimisation GEO : pourquoi ne pas se fier \u00e0 une seule plateforme? &#8211; Le cas de Reddit\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Le GEO est sur toutes les l\u00e8vres chez les marketeurs, mais son optimisation demeure encore n\u00e9buleuse. Reddit a \u00e9t\u00e9 maintes fois cit\u00e9e comme une plateforme id\u00e9ale pour augmenter sa visibilit\u00e9 et \u00eatre mentionn\u00e9 dans les r\u00e9ponses fournies par ChatGPT.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Et pourtant! Comme l\u2019IA, le GEO est en constante \u00e9volution. <\/span><a href=\"https:\/\/www.linkedin.com\/posts\/neilkpatel_marketers-are-flocking-to-spam-reddit-so-activity-7382534885724295168-3Ux6?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACYBo7oBBdA0yMROvFarUebYqHn3F4-KYmU\"><span style=\"font-weight: 400;\">Une \u00e9tude de Neil Patel<\/span><\/a><span style=\"font-weight: 400;\"> r\u00e9v\u00e8le qu\u2019au cours de septembre 2025, le nombre de r\u00e9ponses donn\u00e9es par ChatGPT dont la source provenait de Reddit est pass\u00e9 de 8% \u00e0 presque rien.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3416\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/11\/geo_reddit.png\" alt=\"geo reddit\" width=\"974\" height=\"752\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/11\/geo_reddit.png 974w, https:\/\/ursa.marketing\/app\/uploads\/2025\/11\/geo_reddit-300x232.png 300w, https:\/\/ursa.marketing\/app\/uploads\/2025\/11\/geo_reddit-768x593.png 768w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\" \/><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/neilkpatel_marketers-are-flocking-to-spam-reddit-so-activity-7382534885724295168-3Ux6?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACYBo7oBBdA0yMROvFarUebYqHn3F4-KYmU\"><span style=\"font-weight: 400;\">Source : Neil Patel<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Cela d\u00e9montre l\u2019importance de ne pas se fier qu\u2019\u00e0 une seule plateforme et de rester constamment \u00e0 l\u2019aff\u00fbt des strat\u00e9gies d\u2019optimisation GEO. Pour plus de conseils pour optimiser votre GEO, d\u00e9couvrez <\/span><a href=\"https:\/\/ursa.marketing\/fr\/quest-ce-que-le-geo-le-guide-complet\/\"><span style=\"font-weight: 400;\">cet article de blogue.<\/span><\/a><\/p>\n<h2><b>Google \u00e9tend la publicit\u00e9 AI Overviews au Canada\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bonne nouvelle pour les annonceurs canadiens : d\u2019ici la fin de l\u2019ann\u00e9e, <\/span><a href=\"https:\/\/searchengineland.com\/google-expand-ads-ai-overviews-463273\"><span style=\"font-weight: 400;\">Google pr\u00e9voit d\u2019\u00e9largir la diffusion des publicit\u00e9s dans les AI Overviews<\/span><\/a><span style=\"font-weight: 400;\"> au-del\u00e0 des \u00c9tats-Unis!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3418\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/11\/google_AI_overview.png\" alt=\"Google AI Overview\" width=\"1730\" height=\"1096\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/11\/google_AI_overview.png 1730w, https:\/\/ursa.marketing\/app\/uploads\/2025\/11\/google_AI_overview-300x190.png 300w, https:\/\/ursa.marketing\/app\/uploads\/2025\/11\/google_AI_overview-1024x649.png 1024w, https:\/\/ursa.marketing\/app\/uploads\/2025\/11\/google_AI_overview-768x487.png 768w, https:\/\/ursa.marketing\/app\/uploads\/2025\/11\/google_AI_overview-1536x973.png 1536w\" sizes=\"auto, (max-width: 1730px) 100vw, 1730px\" \/><\/p>\n<p><a href=\"https:\/\/mashable.com\/article\/google-ai-overview-launch-worldwide-global\"><span style=\"font-weight: 400;\">Source : Mashable<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ce que \u00e7a veut dire pour les annonceurs :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nouvelles opportunit\u00e9s de placement publicitaire<\/b><span style=\"font-weight: 400;\"> : Avec l\u2019int\u00e9gration des <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/16297775?hl=en\"><span style=\"font-weight: 400;\">publicit\u00e9s dans les AI Overviews<\/span><\/a><span style=\"font-weight: 400;\">, les marques peuvent maintenant atteindre les utilisateurs directement dans les r\u00e9sum\u00e9s g\u00e9n\u00e9r\u00e9s par l\u2019IA, offrant ainsi une visibilit\u00e9 accrue.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00c9volution des strat\u00e9gies marketing<\/b><span style=\"font-weight: 400;\"> : Les anciennes m\u00e9thodes publicitaires Search peuvent devenir obsol\u00e8tes face \u00e0 cette nouvelle dynamique. Il est crucial d\u2019adapter les strat\u00e9gies pour demeurer comp\u00e9titif. L\u2019\u00e9mergence de nouveaux comportements de recherche (GEO, AI Overviews, AI Mode, etc.) n\u00e9cessite une veille continue pour identifier les meilleures pratiques et optimiser les campagnes, soulignant ainsi l\u2019importance d\u2019agir rapidement pour maximiser le retour sur investissement.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00c0 l\u2019heure actuelle, Google n\u2019a pas encore annonc\u00e9 la date de lancement des publicit\u00e9s d\u2019AI Overviews au Canada. Restez au courant pour obtenir plus de d\u00e9tails.<\/span><\/p>\n<h2><b>De nouvelles fonctionnalit\u00e9s d\u2019IA dans Google Search\u00a0<\/b><\/h2>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/google-updates-search-ads-generative-ai-in-search\/802676\/\"><span style=\"font-weight: 400;\">Google introduit plusieurs nouveaut\u00e9s<\/span><\/a><span style=\"font-weight: 400;\"> dans son moteur de recherche qui impactent \u00e0 la fois l\u2019affichage des annonces et l\u2019utilisation de l\u2019IA g\u00e9n\u00e9rative dans les recherches.<\/span><\/p>\n<h3><b>Nouveau format d\u2019annonce Search\u00a0<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3420\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/11\/GoogleSearchAI.png\" alt=\"google search AI\" width=\"642\" height=\"627\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/11\/GoogleSearchAI.png 1218w, https:\/\/ursa.marketing\/app\/uploads\/2025\/11\/GoogleSearchAI-300x293.png 300w, https:\/\/ursa.marketing\/app\/uploads\/2025\/11\/GoogleSearchAI-1024x999.png 1024w, https:\/\/ursa.marketing\/app\/uploads\/2025\/11\/GoogleSearchAI-768x749.png 768w\" sizes=\"auto, (max-width: 642px) 100vw, 642px\" \/><\/p>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/google-updates-search-ads-generative-ai-in-search\/802676\/\"><span style=\"font-weight: 400;\">Source : Social Media Today<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Les r\u00e9sultats Search sont d\u00e9sormais regroup\u00e9s sous une seule \u00e9tiquette <\/span><span style=\"font-weight: 400;\">\u00ab\u00a0<\/span><span style=\"font-weight: 400;\">Sponsored results\u00a0<\/span><span style=\"font-weight: 400;\">\u00bb<\/span><span style=\"font-weight: 400;\"> sur la page de r\u00e9sultats. Cette \u00e9tiquette reste visible lors du d\u00e9filement et clarifie l\u2019origine sponsoris\u00e9e des annonces. Cependant, une option permet aux utilisateurs de masquer ces annonces pour se concentrer exclusivement sur les r\u00e9sultats organiques, ce qui pourrait r\u00e9duire leur visibilit\u00e9 et le nombre de clics.<\/span><\/p>\n<h3><b>G\u00e9n\u00e9ration d\u2019images par l\u2019IA dans la recherche\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google int\u00e8gre sa fonctionnalit\u00e9 <\/span><span style=\"font-weight: 400;\">\u00ab\u00a0<\/span><span style=\"font-weight: 400;\">Nano Banana <\/span><span style=\"font-weight: 400;\">\u00bb<\/span><span style=\"font-weight: 400;\">, permettant de g\u00e9n\u00e9rer des images \u00e0 partir de photos via Google Lens (ou depuis la galerie) pour affiner les recherches et trouver des r\u00e9sultats pertinents. Cette approche, d\u00e9j\u00e0 test\u00e9e dans Google Shopping, est maintenant \u00e9tendue \u00e0 toutes les requ\u00eates Search.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/imgproxy.divecdn.com\/aG2qdtFljslLwD3vDPawuwyd7XJxjhiewwj0e3ui9eY\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9nb29nbGVfc3BvbnNvcmVkX3Jlc3VsdHNfdXBkYXRlMi5wbmc=.webp\" alt=\"Google AI search\" \/><\/p>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/google-updates-search-ads-generative-ai-in-search\/802676\/\"><span style=\"font-weight: 400;\">Source : Social Media Today<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ces nouvelles fonctionnalit\u00e9s sont \u00e0 surveiller, car le comportement des utilisateurs pourrait \u00e9voluer, passant de recherches principalement textuelles \u00e0 des recherches plus visuelles.<\/span><\/p>\n<h2><\/h2>\n<h2><b>Publicit\u00e9 sur ChatGPT? Ce sera tr\u00e8s certainement possible!\u00a0<\/b><\/h2>\n<p><a href=\"https:\/\/searchengineland.com\/openai-staffing-chatgpt-ad-platform-462554?\"><span style=\"font-weight: 400;\">Des offres d\u2019emploi publi\u00e9es par OpenAI<\/span><\/a><span style=\"font-weight: 400;\"> mettent la puce \u00e0 l\u2019oreille concernant le d\u00e9veloppement d\u2019une infrastructure publicitaire sur ChatGPT. L\u2019entreprise recherche sp\u00e9cifiquement des ing\u00e9nieurs pour cr\u00e9er des outils de gestion de campagnes. Rien n\u2019a encore \u00e9t\u00e9 confirm\u00e9 par la plateforme, mais c\u2019est \u00e0 surveiller de pr\u00e8s pour les annonceurs!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour \u00eatre \u00e0 jour sur les \u00e9volutions marketing, <\/span><a href=\"https:\/\/marketing.us4.list-manage.com\/subscribe?u=b01fa5e5c3d2841058f946b11&amp;id=b814053c3e\"><span style=\"font-weight: 400;\">abonnez-vous \u00e0 notre infolettre<\/span><\/a><span style=\"font-weight: 400;\"> et recevez chaque mois un condens\u00e9 des plus r\u00e9centes nouvelles dans votre bo\u00eete courriel. C\u2019est gratuit et sans <\/span><i><span style=\"font-weight: 400;\">spam<\/span><\/i><span style=\"font-weight: 400;\">. Promis, jur\u00e9!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mise \u00e0 jour Andromeda : repensez vos campagnes Meta Ads\u00a0 La mise \u00e0 jour Andromeda de Meta transforme en profondeur &hellip;<\/p>\n","protected":false},"author":12,"featured_media":3423,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,15,10],"tags":[],"class_list":["post-3413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-facebook","category-google"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta Ads et mise \u00e0 jour Andromeda : comment sortir du lot?<\/title>\n<meta name=\"description\" content=\"Meta Ads \u00e9volue avec Andromeda : apprenez \u00e0 optimiser vos campagnes et \u00e0 tirer parti de cette mise 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