{"id":3310,"date":"2025-09-08T20:55:57","date_gmt":"2025-09-08T20:55:57","guid":{"rendered":"https:\/\/ursa.marketing\/?p=3310"},"modified":"2025-09-08T20:55:57","modified_gmt":"2025-09-08T20:55:57","slug":"chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer","status":"publish","type":"post","link":"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/","title":{"rendered":"ChatGPT-5, SXO et autres nouveaut\u00e9s e-commerce : les actualit\u00e9s marketing \u00e0 ne pas manquer"},"content":{"rendered":"<h2>Le lancement r\u00e9volutionnaire de ChatGPT-5<\/h2>\n<p><span style=\"font-weight: 400;\">OpenAI a officiellement lanc\u00e9 <\/span><a href=\"https:\/\/openai.com\/fr-FR\/index\/introducing-gpt-5\/\"><span style=\"font-weight: 400;\">ChatGPT-5<\/span><\/a><span style=\"font-weight: 400;\"> le 7 ao\u00fbt 2025, marquant une \u00e9tape d\u00e9cisive dans l&rsquo;\u00e9volution de l&rsquo;intelligence artificielle (IA). Cette nouvelle version plus performante am\u00e8ne l&rsquo;IA \u00e0 ex\u00e9cuter des t\u00e2ches complexes de mani\u00e8re autonome.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce qui change pour les marketeurs :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>R\u00e9duction drastique des hallucinations : <\/b><span style=\"font-weight: 400;\">moins d&rsquo;erreurs factuelles que ses pr\u00e9d\u00e9cesseurs, rendant l&rsquo;outil encore plus fiable pour des t\u00e2ches critiques.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multimodalit\u00e9 native :<\/b><span style=\"font-weight: 400;\"> traitement approfondi et simultan\u00e9 du texte, des images, de l&rsquo;audio et de la vid\u00e9o.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cr\u00e9ation web autonome : <\/b><span style=\"font-weight: 400;\">capacit\u00e9 \u00e0 concevoir des sites web complets, des applications et des jeux en un seul prompt. <\/span><a href=\"https:\/\/openai.com\/fr-FR\/index\/introducing-gpt-5\/\"><span style=\"font-weight: 400;\">En voici un exemple<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3311 aligncenter\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/Screen-Shot-2025-09-08-at-4.49.15-PM.png\" alt=\"Chat GPT-5\" width=\"984\" height=\"739\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/Screen-Shot-2025-09-08-at-4.49.15-PM.png 1526w, https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/Screen-Shot-2025-09-08-at-4.49.15-PM-300x225.png 300w, https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/Screen-Shot-2025-09-08-at-4.49.15-PM-1024x769.png 1024w, https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/Screen-Shot-2025-09-08-at-4.49.15-PM-768x577.png 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><\/p>\n<p><a href=\"https:\/\/openai.com\/fr-FR\/index\/introducing-gpt-5\/\"><span style=\"font-weight: 400;\">Source : OpenAI<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">ChatGPT-5 est dor\u00e9navant accessible \u00e0 tous les utilisateurs gratuits et payants. Cependant, certaines de ses fonctionnalit\u00e9s demeurent r\u00e9serv\u00e9es uniquement aux utilisateurs Plus et Pro, telles que le coding avec CODEX CLI.<\/span><\/p>\n<h2>Google introduit AI Mode : une nouvelle fa\u00e7on d\u2019utiliser la recherche<\/h2>\n<p><span style=\"font-weight: 400;\">Google a r\u00e9cemment d\u00e9ploy\u00e9 <\/span><a href=\"https:\/\/support.google.com\/websearch\/answer\/16011537?hl=en&amp;co=GENIE.Platform%3DAndroid\"><span style=\"font-weight: 400;\">AI Mode<\/span><\/a><span style=\"font-weight: 400;\">, pr\u00e9sent\u00e9 comme son outil de recherche le plus puissant \u00e0 ce jour. Disponible sur ordinateur, mobile et depuis l\u2019application Google, AI Mode permet de poser n\u2019importe quelle question et d\u2019obtenir une r\u00e9ponse g\u00e9n\u00e9r\u00e9e par l\u2019intelligence artificielle, enrichie de liens vers des sources fiables. L\u2019IA divise automatiquement la requ\u00eate en sous-th\u00e8mes et les explore en parall\u00e8le, ce qui offre des r\u00e9sultats plus complets qu\u2019une recherche traditionnelle.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3313 aligncenter\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/Screen-Shot-2025-09-08-at-4.50.23-PM.png\" alt=\"Google AI Mode\" width=\"795\" height=\"441\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/Screen-Shot-2025-09-08-at-4.50.23-PM.png 1590w, https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/Screen-Shot-2025-09-08-at-4.50.23-PM-300x166.png 300w, https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/Screen-Shot-2025-09-08-at-4.50.23-PM-1024x568.png 1024w, https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/Screen-Shot-2025-09-08-at-4.50.23-PM-768x426.png 768w, https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/Screen-Shot-2025-09-08-at-4.50.23-PM-1536x852.png 1536w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source : <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=0uVRHl9gAco\"><span style=\"font-weight: 400;\">Google<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 noter que certaines fonctions, comme la recherche \u00e0 partir d\u2019une image (Google Lens), restent pour le moment exclusives \u00e0 l\u2019application mobile. <\/span><a href=\"https:\/\/www.google.com\/search?udm=50&amp;aep=11\"><span style=\"font-weight: 400;\">Essayez-la maintenant<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2>Amazon suspend puis relance ses campagnes Google Shopping : simple test ou vraie strat\u00e9gie?<\/h2>\n<p><span style=\"font-weight: 400;\">Fin juillet 2025, <\/span><a href=\"https:\/\/www.linkedin.com\/posts\/pierrebaptist_cest-officiel-amazon-a-quitt%C3%A9-google-shopping-activity-7355486092948611072-owHD?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACYBo7oBBdA0yMROvFarUebYqHn3F4-KYmU\"><span style=\"font-weight: 400;\">Amazon avait suscit\u00e9 la surprise<\/span><\/a><span style=\"font-weight: 400;\"> en quittant compl\u00e8tement les ench\u00e8res Google Shopping dans plus de 20 pays. Plus aucun produit, plus aucune annonce : un vide \u00e9norme dans l\u2019\u00e9cosyst\u00e8me publicitaire!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un mois plus tard, retournement de situation : <\/span><a href=\"https:\/\/searchengineland.com\/amazon-resumes-google-shopping-ads-international-domains-461238\"><span style=\"font-weight: 400;\">Amazon relance ses campagnes Shopping \u00e0 l\u2019international, tout en laissant le march\u00e9 am\u00e9ricain de c\u00f4t\u00e9<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce que \u00e7a r\u00e9v\u00e8le :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce retrait \u00e9clair ressemble de plus en plus \u00e0 un test de r\u00e9sistance : mesurer jusqu\u2019o\u00f9 Amazon peut r\u00e9duire sa d\u00e9pendance au trafic Google.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u2019absence d\u2019Amazon a permis aux autres commerces \u00e9lectroniques de capter plus de clics\u2026 mais avec un ROAS en baisse. Autrement dit, la concurrence d\u2019Amazon contribue \u00e0 maintenir un trafic de meilleure qualit\u00e9.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pourquoi \u00e7a compte pour les commerces \u00e9lectroniques?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c0 court terme, l\u2019absence d\u2019Amazon aux \u00c9tats-Unis cr\u00e9e un espace in\u00e9dit pour les annonceurs qui veulent obtenir plus de visibilit\u00e9 et tester de nouvelles approches.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c0 long terme, cette man\u0153uvre illustre la capacit\u00e9 d\u2019Amazon \u00e0 dicter le rythme des ench\u00e8res et \u00e0 exp\u00e9rimenter sans crainte de perdre du terrain.<\/span><\/li>\n<\/ul>\n<h2>SXO : 7 strat\u00e9gies pour optimiser votre exp\u00e9rience de recherche<\/h2>\n<p><span style=\"font-weight: 400;\">Le SXO (<\/span><i><span style=\"font-weight: 400;\">Search Experience Optimization<\/span><\/i><span style=\"font-weight: 400;\">) s&rsquo;impose comme l&rsquo;\u00e9volution naturelle du SEO. Cette approche combine r\u00e9f\u00e9rencement traditionnel et exp\u00e9rience utilisateur pour cr\u00e9er un parcours fluide de la recherche \u00e0 la conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00e9couvrez les 7 piliers essentiels pour optimiser votre SXO selon <\/span><a href=\"https:\/\/nellykempf.substack.com\/p\/et-si-tu-optimisais-ton-site-pour?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb912e121-5d9f-4719-af60-42c81b7217e2_1414x2000.png&amp;open=false\"><span style=\"font-weight: 400;\">Nelly Kempf<\/span><\/a><span style=\"font-weight: 400;\"> :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contenu : au-del\u00e0 de l\u2019optimisation, un contenu r\u00e9pondant aux questions pour lesquelles l\u2019utilisateur visite la page est aussi requis.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affichage <\/span><i><span style=\"font-weight: 400;\">responsive<\/span><\/i><span style=\"font-weight: 400;\"> : boutons, formulaires et textes doivent \u00eatre visibles sur mobile comme sur ordinateur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contenu structur\u00e9 et <\/span><i><span style=\"font-weight: 400;\">scannable<\/span><\/i><span style=\"font-weight: 400;\"> : place aux sous-titres, listes et visuels pour une lecture rapide et efficace.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Performance technique optimis\u00e9e : un temps de chargement sous les 2 secondes est souhaitable, pensez entre autres \u00e0 compresser vos images.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9dibilit\u00e9 renforc\u00e9e : l\u2019int\u00e9gration de t\u00e9moignages clients, logos de partenaires et avis \u00e9tablit la confiance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Navigation intuitive : une architecture claire avec un menu simple et une hi\u00e9rarchisation logique des pages est de mise.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coh\u00e9rence post-clic : le contenu doit tenir les promesses annonc\u00e9es dans les titres et m\u00e9tadescriptions.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3315 aligncenter\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/b912e121-5d9f-4719-af60-42c81b7217e2_1414x2000.webp\" alt=\"SXO Nelly Kempf\" width=\"799\" height=\"1130\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/b912e121-5d9f-4719-af60-42c81b7217e2_1414x2000.webp 1414w, https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/b912e121-5d9f-4719-af60-42c81b7217e2_1414x2000-212x300.webp 212w, https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/b912e121-5d9f-4719-af60-42c81b7217e2_1414x2000-724x1024.webp 724w, https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/b912e121-5d9f-4719-af60-42c81b7217e2_1414x2000-768x1086.webp 768w, https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/b912e121-5d9f-4719-af60-42c81b7217e2_1414x2000-1086x1536.webp 1086w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source : <\/span><a href=\"https:\/\/nellykempf.substack.com\/p\/et-si-tu-optimisais-ton-site-pour?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb912e121-5d9f-4719-af60-42c81b7217e2_1414x2000.png&amp;open=false\"><span style=\"font-weight: 400;\">Nelly Kempf<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Les <\/span><a href=\"https:\/\/bofu.ca\/en\/blogs\/the-top-of-the-funnel\/sxo-search-experience-optimization\"><span style=\"font-weight: 400;\">sites web<\/span><\/a><span style=\"font-weight: 400;\"> appliquant une strat\u00e9gie SXO compl\u00e8te observent une hausse de 40% de conversions mobiles et une diminution de 25% du taux de rebond.\u00a0 Alors, n\u2019attendez plus, optimisez le v\u00f4tre d\u00e8s maintenant!<\/span><\/p>\n<h2>ChatGPT, Perplexity, AI Owerviews : quelles sont les principales sources de citation des mod\u00e8les LLMS?<\/h2>\n<p><span style=\"font-weight: 400;\">Une r\u00e9cente \u00e9tude de <\/span><a href=\"https:\/\/www.linkedin.com\/posts\/neilkpatel_which-sites-do-llms-favor-citing-if-you-activity-7355362333897949185-QRhR?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACYBo7oBBdA0yMROvFarUebYqHn3F4-KYmU\"><span style=\"font-weight: 400;\">Neil Patel<\/span><\/a><span style=\"font-weight: 400;\"> r\u00e9v\u00e8le les principales sources des mod\u00e8les LLMS : ChatGPT prioriserait le contenu de Wikip\u00e9dia, tandis que Perplexity se baserait davantage sur Reddit et AI Overviews sur YouTube. Cela dit, pour l\u2019ensemble des mod\u00e8les, Reddit est une source de citation majeure.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3317 aligncenter\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/1753655035742.jpeg\" alt=\"citation LLM\" width=\"608\" height=\"616\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/1753655035742.jpeg 800w, https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/1753655035742-296x300.jpeg 296w, https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/1753655035742-768x778.jpeg 768w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/neilkpatel_which-sites-do-llms-favor-citing-if-you-activity-7355362333897949185-QRhR?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACYBo7oBBdA0yMROvFarUebYqHn3F4-KYmU\"><span style=\"font-weight: 400;\">Source : Neil Patel<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">L&rsquo;adaptation rapide \u00e0 ces tendances d\u00e9terminera votre succ\u00e8s marketing. Chez Ursa, nous accompagnons nos clients dans cette transformation digitale.<\/span><a href=\"https:\/\/ursa.marketing\/fr\/contact\/\"> <span style=\"font-weight: 400;\">Contactez-nous<\/span><\/a><span style=\"font-weight: 400;\"> pour d\u00e9couvrir comment ces innovations peuvent <\/span><i><span style=\"font-weight: 400;\">booster<\/span><\/i><span style=\"font-weight: 400;\"> votre croissance!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le lancement r\u00e9volutionnaire de ChatGPT-5 OpenAI a officiellement lanc\u00e9 ChatGPT-5 le 7 ao\u00fbt 2025, marquant une \u00e9tape d\u00e9cisive dans l&rsquo;\u00e9volution &hellip;<\/p>\n","protected":false},"author":12,"featured_media":3320,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,25,16],"tags":[],"class_list":["post-3310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-numerique","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ChatGPT-5, SXO et Google AI Mode : les nouveaut\u00e9s marketing de septembre<\/title>\n<meta name=\"description\" content=\"ChatGPT-5 r\u00e9volutionne l&#039;IA, Amazon quitte Google Shopping et les strat\u00e9gies SXO s&#039;imposent. D\u00e9couvrez les tendances marketing du mois.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ChatGPT-5, SXO et Google AI Mode : les nouveaut\u00e9s marketing de septembre\" \/>\n<meta property=\"og:description\" content=\"ChatGPT-5 r\u00e9volutionne l&#039;IA, Amazon quitte Google Shopping et les strat\u00e9gies SXO s&#039;imposent. D\u00e9couvrez les tendances marketing du mois.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/\" \/>\n<meta property=\"og:site_name\" content=\"Ursa Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UrsaNumerique\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-08T20:55:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/Nouvel-article-Ursa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patriq Ch\u00e9nier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patriq Ch\u00e9nier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/\"},\"author\":{\"name\":\"Patriq Ch\u00e9nier\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/person\/85c8bf43901c9d1621c3f46a7dc375b9\"},\"headline\":\"ChatGPT-5, SXO et autres nouveaut\u00e9s e-commerce : les actualit\u00e9s marketing \u00e0 ne pas manquer\",\"datePublished\":\"2025-09-08T20:55:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/\"},\"wordCount\":813,\"publisher\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/Nouvel-article-Ursa.jpg\",\"articleSection\":[\"Google\",\"Marketing num\u00e9rique\",\"SEO\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/\",\"url\":\"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/\",\"name\":\"ChatGPT-5, SXO et Google AI Mode : les nouveaut\u00e9s marketing de septembre\",\"isPartOf\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/Nouvel-article-Ursa.jpg\",\"datePublished\":\"2025-09-08T20:55:57+00:00\",\"description\":\"ChatGPT-5 r\u00e9volutionne l'IA, Amazon quitte Google Shopping et les strat\u00e9gies SXO s'imposent. D\u00e9couvrez les tendances marketing du mois.\",\"breadcrumb\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/#primaryimage\",\"url\":\"https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/Nouvel-article-Ursa.jpg\",\"contentUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/Nouvel-article-Ursa.jpg\",\"width\":1080,\"height\":1080,\"caption\":\"actualit\u00e9 marketing septembre 2025\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ursa.marketing\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ChatGPT-5, SXO et autres nouveaut\u00e9s e-commerce : les actualit\u00e9s marketing \u00e0 ne pas manquer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#website\",\"url\":\"https:\/\/ursa.marketing\/fr\/\",\"name\":\"Ursa Marketing\",\"description\":\"Votre Guide vers la r\u00e9ussite num\u00e9rique\",\"publisher\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ursa.marketing\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#organization\",\"name\":\"Ursa Marketing\",\"url\":\"https:\/\/ursa.marketing\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg\",\"contentUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg\",\"width\":1200,\"height\":627,\"caption\":\"Ursa Marketing\"},\"image\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/UrsaNumerique\/\",\"https:\/\/www.linkedin.com\/company\/ursa-marketing\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/person\/85c8bf43901c9d1621c3f46a7dc375b9\",\"name\":\"Patriq Ch\u00e9nier\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ChatGPT-5, SXO et Google AI Mode : les nouveaut\u00e9s marketing de septembre","description":"ChatGPT-5 r\u00e9volutionne l'IA, Amazon quitte Google Shopping et les strat\u00e9gies SXO s'imposent. D\u00e9couvrez les tendances marketing du mois.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/","og_locale":"fr_FR","og_type":"article","og_title":"ChatGPT-5, SXO et Google AI Mode : les nouveaut\u00e9s marketing de septembre","og_description":"ChatGPT-5 r\u00e9volutionne l'IA, Amazon quitte Google Shopping et les strat\u00e9gies SXO s'imposent. D\u00e9couvrez les tendances marketing du mois.","og_url":"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/","og_site_name":"Ursa Marketing","article_publisher":"https:\/\/www.facebook.com\/UrsaNumerique\/","article_published_time":"2025-09-08T20:55:57+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/Nouvel-article-Ursa.jpg","type":"image\/jpeg"}],"author":"Patriq Ch\u00e9nier","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Patriq Ch\u00e9nier","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/#article","isPartOf":{"@id":"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/"},"author":{"name":"Patriq Ch\u00e9nier","@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/person\/85c8bf43901c9d1621c3f46a7dc375b9"},"headline":"ChatGPT-5, SXO et autres nouveaut\u00e9s e-commerce : les actualit\u00e9s marketing \u00e0 ne pas manquer","datePublished":"2025-09-08T20:55:57+00:00","mainEntityOfPage":{"@id":"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/"},"wordCount":813,"publisher":{"@id":"https:\/\/ursa.marketing\/fr\/#organization"},"image":{"@id":"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/#primaryimage"},"thumbnailUrl":"https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/Nouvel-article-Ursa.jpg","articleSection":["Google","Marketing num\u00e9rique","SEO"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/","url":"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/","name":"ChatGPT-5, SXO et Google AI Mode : les nouveaut\u00e9s marketing de septembre","isPartOf":{"@id":"https:\/\/ursa.marketing\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/#primaryimage"},"image":{"@id":"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/#primaryimage"},"thumbnailUrl":"https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/Nouvel-article-Ursa.jpg","datePublished":"2025-09-08T20:55:57+00:00","description":"ChatGPT-5 r\u00e9volutionne l'IA, Amazon quitte Google Shopping et les strat\u00e9gies SXO s'imposent. D\u00e9couvrez les tendances marketing du mois.","breadcrumb":{"@id":"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/#primaryimage","url":"https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/Nouvel-article-Ursa.jpg","contentUrl":"https:\/\/ursa.marketing\/app\/uploads\/2025\/09\/Nouvel-article-Ursa.jpg","width":1080,"height":1080,"caption":"actualit\u00e9 marketing septembre 2025"},{"@type":"BreadcrumbList","@id":"https:\/\/ursa.marketing\/fr\/chatgpt-5-sxo-et-autres-nouveautes-e-commerce-les-actualites-marketing-a-ne-pas-manquer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ursa.marketing\/fr\/"},{"@type":"ListItem","position":2,"name":"ChatGPT-5, SXO et autres nouveaut\u00e9s e-commerce : les actualit\u00e9s marketing \u00e0 ne pas manquer"}]},{"@type":"WebSite","@id":"https:\/\/ursa.marketing\/fr\/#website","url":"https:\/\/ursa.marketing\/fr\/","name":"Ursa Marketing","description":"Votre Guide vers la r\u00e9ussite num\u00e9rique","publisher":{"@id":"https:\/\/ursa.marketing\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ursa.marketing\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ursa.marketing\/fr\/#organization","name":"Ursa Marketing","url":"https:\/\/ursa.marketing\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg","contentUrl":"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg","width":1200,"height":627,"caption":"Ursa Marketing"},"image":{"@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UrsaNumerique\/","https:\/\/www.linkedin.com\/company\/ursa-marketing\/"]},{"@type":"Person","@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/person\/85c8bf43901c9d1621c3f46a7dc375b9","name":"Patriq Ch\u00e9nier"}]}},"_links":{"self":[{"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/posts\/3310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/comments?post=3310"}],"version-history":[{"count":2,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/posts\/3310\/revisions"}],"predecessor-version":[{"id":3322,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/posts\/3310\/revisions\/3322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/media\/3320"}],"wp:attachment":[{"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/media?parent=3310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/categories?post=3310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/tags?post=3310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}