{"id":3213,"date":"2025-07-23T07:35:08","date_gmt":"2025-07-23T07:35:08","guid":{"rendered":"https:\/\/ursa.marketing\/?p=3213"},"modified":"2025-07-23T12:34:16","modified_gmt":"2025-07-23T12:34:16","slug":"actualite-marketing-aout-2025","status":"publish","type":"post","link":"https:\/\/ursa.marketing\/fr\/actualite-marketing-aout-2025\/","title":{"rendered":"Actualit\u00e9 marketing d\u2019ao\u00fbt 2025 : Perplexity Labs, r\u00e9f\u00e9rencement GEO et publicit\u00e9 WhatsApp"},"content":{"rendered":"<h2>Publicit\u00e9 sur WhatsApp : c\u2019est d\u00e9sormais possible!<\/h2>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s des ann\u00e9es de sp\u00e9culation, c\u2019est dor\u00e9navant officiel : <\/span><a href=\"https:\/\/www.theverge.com\/news\/687519\/whatsapp-launch-advertising-status-updates\"><span style=\"font-weight: 400;\">Meta introduit des publicit\u00e9s sur WhatsApp<\/span><\/a><span style=\"font-weight: 400;\">, via l\u2019onglet Statut. Une \u00e9volution majeure pour les annonceurs, alors que la plateforme figure parmi les applications les plus utilis\u00e9es au monde, sans publicit\u00e9 jusqu\u2019ici.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les publicit\u00e9s pourront \u00eatre cibl\u00e9es selon certains crit\u00e8res comme le pays, la langue, les cha\u00eenes suivies ou encore les interactions avec d\u2019autres contenus <\/span><i><span style=\"font-weight: 400;\">sponsoris\u00e9s<\/span><\/i><span style=\"font-weight: 400;\">. Meta pr\u00e9cise que les num\u00e9ros de t\u00e9l\u00e9phone ne seront pas partag\u00e9s avec les annonceurs, et que les utilisateurs pourront ajuster leurs pr\u00e9f\u00e9rences publicitaires \u00e0 m\u00eame leur compte Meta.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3214 aligncenter\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/meta-ads-whatsapp-copy.webp\" alt=\"publicit\u00e9 whatsapp\" width=\"552\" height=\"370\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/meta-ads-whatsapp-copy.webp 1440w, https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/meta-ads-whatsapp-copy-300x201.webp 300w, https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/meta-ads-whatsapp-copy-1024x686.webp 1024w, https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/meta-ads-whatsapp-copy-768x514.webp 768w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/><\/p>\n<p style=\"text-align: center;\">Source : <a href=\"https:\/\/www.theverge.com\/news\/687519\/whatsapp-launch-advertising-status-updates\">The Verge<\/a><\/p>\n<p><span style=\"font-weight: 400;\">En parall\u00e8le, <\/span><a href=\"https:\/\/blog.whatsapp.com\/helping-you-find-more-channels-and-businesses-on-whatsapp\"><span style=\"font-weight: 400;\">WhatsApp introduit aussi deux autres fa\u00e7ons<\/span><\/a><span style=\"font-weight: 400;\"> pour les utilisateurs de d\u00e9couvrir des entreprises et des cha\u00eenes gr\u00e2ce \u00e0 :<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">des suggestions <\/span><i><span style=\"font-weight: 400;\">sponsoris\u00e9es<\/span><\/i><span style=\"font-weight: 400;\"> dans l\u2019onglet Explorer<\/span><\/li>\n<li>des promotions de cha\u00eenes dans les r\u00e9sultats de recherche<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/260819\/number-of-monthly-active-whatsapp-users\/#:~:text=As%20of%20March%202025%2C%20WhatsApp,U.S.%20dollars%20in%20February%202014.\"><span style=\"font-weight: 400;\">Avec plus de 3 milliards d\u2019utilisateurs actifs<\/span><\/a><span style=\"font-weight: 400;\">, cette nouveaut\u00e9 repr\u00e9sente une opportunit\u00e9 \u00e0 surveiller de pr\u00e8s pour les marques.<\/span><\/p>\n<h2>Gagnez en productivit\u00e9 avec Perplexity Labs<\/h2>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s avoir r\u00e9volutionn\u00e9 la recherche avec son moteur de r\u00e9ponses instantan\u00e9es, puis lanc\u00e9 Deep Research pour les analyses approfondies, <\/span><a href=\"https:\/\/www.perplexity.ai\/fr\/hub\/blog\/introducing-perplexity-labs\"><span style=\"font-weight: 400;\">Perplexity vient de donner le coup d\u2019envoi \u00e0 Labs<\/span><\/a><span style=\"font-weight: 400;\">, un espace con\u00e7u pour concr\u00e9tiser vos projets complexes, rapidement et efficacement.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Perplexity Labs\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CDzfwDEgqkM?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/ursa.marketing\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Disponible d\u00e8s maintenant pour les abonn\u00e9s Pro, Perplexity Labs combine navigation web avanc\u00e9e, ex\u00e9cution de code, cr\u00e9ation de fichiers, de graphiques, de tableaux et m\u00eame conception d\u2019applications web interactives, le tout dans un seul flux de travail intelligent. L\u2019outil peut produire en 10 minutes ce qui prendrait des jours \u00e0 accomplir manuellement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Parmi les cas d\u2019utilisation possibles :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9laborer une campagne marketing compl\u00e8te<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00e9n\u00e9rer un tableau de bord ou un rapport financier interactif<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9velopper une mini-app web pr\u00eate \u00e0 l\u2019emploi<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Labs est donc compl\u00e9mentaire \u00e0 la fonction Recherche, en allant un cran plus loin : il ne s\u2019agit plus seulement de r\u00e9pondre \u00e0 une question, mais de produire les livrables associ\u00e9s. C\u2019est une occasion concr\u00e8te pour les organisations qui souhaitent gagner en productivit\u00e9!<\/span><\/p>\n<h2>Toutes les r\u00e9centes nouveaut\u00e9s en GEO (Generative Engine Optimization)\u00a0<b><\/b><\/h2>\n<h3>Am\u00e9liorez votre r\u00e9f\u00e9rencement GEO gr\u00e2ce au fichier llms.txt\u00a0<b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Alors que les moteurs d\u2019IA comme <\/span><a href=\"http:\/\/chatgpt.com\"><span style=\"font-weight: 400;\">ChatGPT<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.perplexity.ai\/\"><span style=\"font-weight: 400;\">Perplexity<\/span><\/a><span style=\"font-weight: 400;\"> ou <\/span><a href=\"https:\/\/claude.ai\/\"><span style=\"font-weight: 400;\">Claude<\/span><\/a><span style=\"font-weight: 400;\"> red\u00e9finissent la recherche en ligne, il devient crucial de rendre le contenu de votre site web exploitable pour ces mod\u00e8les, afin d\u2019augmenter votre visibilit\u00e9 sur ceux-ci. C\u2019est l\u00e0 qu\u2019intervient le fichier llms.txt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inspir\u00e9 du fameux robots.txt, ce fichier permet de guider les IA dans la structure de votre site : r\u00e9sum\u00e9 de votre mission, sections cl\u00e9s, liens utiles et autres pour favoriser le r\u00e9f\u00e9rencement de votre contenu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comment faire?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9ez un fichier llms.txt en format Markdown, avec un r\u00e9sum\u00e9 clair de votre site et les pages importantes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Placez-le \u00e0 la racine de votre site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilisez des outils comme llmstxt.org ou des <\/span><i><span style=\"font-weight: 400;\">plugins<\/span><\/i><span style=\"font-weight: 400;\"> WordPress pour le g\u00e9n\u00e9rer facilement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mettez-le \u00e0 jour r\u00e9guli\u00e8rement pour refl\u00e9ter l\u2019\u00e9volution de votre contenu.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pour en savoir plus et vous assurer d\u2019\u00eatre visible sur ces plateformes d\u2019IA, on vous invite \u00e0 <\/span><a href=\"https:\/\/searchengineland.com\/llms-txt-proposed-standard-453676\"><span style=\"font-weight: 400;\">consulter cet article.<\/span><\/a><\/p>\n<h3>Comment \u00eatre cit\u00e9 dans Perplexity?\u00a0<b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Avec pr\u00e8s de <\/span><a href=\"https:\/\/www.businessofapps.com\/data\/perplexity-ai-statistics\/\"><span style=\"font-weight: 400;\">22 millions d\u2019utilisateurs actifs<\/span><\/a><span style=\"font-weight: 400;\">, Perplexity se r\u00e9v\u00e8le un moteur de recherche incontournable. Il est donc strat\u00e9gique d\u2019optimiser votre r\u00e9f\u00e9rencement GEO (Generative Engine Optimization) pour \u00eatre cit\u00e9 dans les r\u00e9sultats propos\u00e9s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais comment y parvenir? <\/span><a href=\"https:\/\/www.linkedin.com\/posts\/neilkpatel_what-sources-does-perplexity-frequently-cite-activity-7347760852868947968-6Fuk?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACYBo7oBBdA0yMROvFarUebYqHn3F4-KYmU\"><span style=\"font-weight: 400;\">Une \u00e9tude men\u00e9e par Neil Patel<\/span><\/a><span style=\"font-weight: 400;\">, portant sur plus de 500k recherches, pr\u00e9sente les types de sources les plus souvent cit\u00e9es par Perplexity :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blogues : 33%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sites d\u2019actualit\u00e9s : 24%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sites sp\u00e9cialis\u00e9s (industrie) : 11%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blogues produits : 5%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs : 1%<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3217 aligncenter\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/1751842701418.jpeg\" alt=\"GEO perplexity\" width=\"504\" height=\"367\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/1751842701418.jpeg 800w, https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/1751842701418-300x218.jpeg 300w, https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/1751842701418-768x559.jpeg 768w\" sizes=\"auto, (max-width: 504px) 100vw, 504px\" \/><\/p>\n<p style=\"text-align: center;\">Source : <a href=\"https:\/\/www.linkedin.com\/posts\/neilkpatel_what-sources-does-perplexity-frequently-cite-activity-7347760852868947968-6Fuk?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACYBo7oBBdA0yMROvFarUebYqHn3F4-KYmU\">Neil Patel<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Pour augmenter votre r\u00e9f\u00e9rencement GEO sur Perplexity, il est donc essentiel de poursuivre la r\u00e9daction d\u2019articles de blogue.<\/span><\/p>\n<h3>Dur\u00e9e de visite d\u2019un r\u00e9sultat GEO vs SEO\u00a0<b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Derni\u00e8rement, plusieurs strat\u00e9gies ont \u00e9merg\u00e9 pour am\u00e9liorer le r\u00e9f\u00e9rencement GEO (Generative Engine Optimization). Mais une question persiste : les utilisateurs provenant des moteurs de recherche d\u2019IA comme ChatGPT, Claude ou Perplexity restent-ils aussi longtemps sur votre site web que ceux issus d\u2019un r\u00e9sultat SEO traditionnel?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u2019est ce qu\u2019a analys\u00e9 l\u2019\u00e9quipe de Neil Patel. En se basant sur les donn\u00e9es de 300 entreprises, <\/span><a href=\"https:\/\/www.linkedin.com\/posts\/neilkpatel_do-visitors-from-llms-stick-around-longer-activity-7343758007756845058-A-oC?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACYBo7oBBdA0yMROvFarUebYqHn3F4-KYmU\"><span style=\"font-weight: 400;\">l\u2019\u00e9tude d\u00e9voile<\/span><\/a><span style=\"font-weight: 400;\"> que les visiteurs de ChatGPT auraient une dur\u00e9e de session plus \u00e9lev\u00e9e que ceux venant de Google.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3219 aligncenter\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/1750888348280.jpeg\" alt=\"temps de visite SEO vs GEO\" width=\"583\" height=\"474\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/1750888348280.jpeg 1598w, https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/1750888348280-300x244.jpeg 300w, https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/1750888348280-1024x833.jpeg 1024w, https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/1750888348280-768x625.jpeg 768w, https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/1750888348280-1536x1250.jpeg 1536w\" sizes=\"auto, (max-width: 583px) 100vw, 583px\" \/><\/p>\n<p style=\"text-align: center;\">Source : <a href=\"https:\/\/www.linkedin.com\/posts\/neilkpatel_do-visitors-from-llms-stick-around-longer-activity-7343758007756845058-A-oC?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACYBo7oBBdA0yMROvFarUebYqHn3F4-KYmU\">Neil Patel<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Et vous, avez-vous compar\u00e9 ces donn\u00e9es dans GA4? Si ce n\u2019est pas encore fait, on vous encourage vivement \u00e0 y jeter un coup d&rsquo;\u0153il!<\/span><b><\/b><\/p>\n<h2>Bannissement de TikTok aux \u00c9tats-Unis : la plateforme d\u00e9velopperait une version sp\u00e9cifique pour le pays\u00a0<b><\/b><\/h2>\n<p><a href=\"https:\/\/ursa.marketing\/fr\/seo-tiktok-et-tendances-de-recherche-sur-les-moteurs-ai-ce-quil-faut-retenir-en-juillet-2025\/\"><span style=\"font-weight: 400;\">Le feuilleton<\/span><\/a><span style=\"font-weight: 400;\"> entre TikTok et le gouvernement am\u00e9ricain se poursuit. <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-us-only-version-sell-off-china\/752285\/\"><span style=\"font-weight: 400;\">TikTok pr\u00e9parerait une version exclusivement am\u00e9ricaine<\/span><\/a><span style=\"font-weight: 400;\"> de son application, baptis\u00e9e \u00e0 l\u2019interne \u00ab M2 \u00bb, afin de se conformer \u00e0 la loi <\/span><i><span style=\"font-weight: 400;\">Protecting Americans from Foreign Adversary Controlled Applications Act<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pr\u00e9vue pour septembre 2025, cette loi obligera les utilisateurs am\u00e9ricains \u00e0 t\u00e9l\u00e9charger une version distincte de TikTok, s\u2019ils souhaitent continuer \u00e0 utiliser la plateforme. Ils auront alors jusqu\u2019en mars 2026 pour effectuer la transition.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3221 aligncenter\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/Nouvelles-marketing-Infolettre-Ursa-1.jpg\" alt=\"tiktok \u00e9tats-unis\" width=\"1294\" height=\"728\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/Nouvelles-marketing-Infolettre-Ursa-1.jpg 1294w, https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/Nouvelles-marketing-Infolettre-Ursa-1-300x169.jpg 300w, https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/Nouvelles-marketing-Infolettre-Ursa-1-1024x576.jpg 1024w, https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/Nouvelles-marketing-Infolettre-Ursa-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1294px) 100vw, 1294px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pourquoi cette s\u00e9paration? En grande partie \u00e0 cause des exigences du gouvernement am\u00e9ricain, qui cherche \u00e0 limiter l\u2019influence \u00e9trang\u00e8re (notamment chinoise) sur les plateformes sociales, tout en imposant que l\u2019algorithme ne soit pas contr\u00f4l\u00e9 par un pays consid\u00e9r\u00e9 comme un adversaire. Or, la Chine refuse de c\u00e9der la technologie algorithmique de ByteDance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette version \u00ab M2 \u00bb pourrait permettre \u00e0 TikTok de continuer \u00e0 op\u00e9rer aux \u00c9tats-Unis, sans partager son algorithme chinois. Toutefois, cela soul\u00e8ve une question : une version de TikTok sans son algorithme phare pourrait-elle garder le m\u00eame niveau d\u2019engagement?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avec plus d\u2019<\/span><a href=\"https:\/\/www.blogdumoderateur.com\/chiffres-tiktok\/\"><span style=\"font-weight: 400;\">un milliard d\u2019utilisateurs<\/span><\/a><span style=\"font-weight: 400;\">, dont <\/span><a href=\"https:\/\/www.blogdumoderateur.com\/chiffres-tiktok\/\"><span style=\"font-weight: 400;\">136 millions<\/span><\/a><span style=\"font-weight: 400;\"> aux \u00c9tats-Unis, cette nouvelle version permettrait aux annonceurs am\u00e9ricains de maintenir leur pr\u00e9sence organique et payante sur la plateforme. Mais l&rsquo;efficacit\u00e9 du nouvel algorithme devra \u00eatre valid\u00e9e pour savoir si TikTok reste une strat\u00e9gie marketing aussi puissante.<\/span><b><\/b><\/p>\n<h2>Threads f\u00eate ses 2 ans et gagne encore du terrain\u00a0<b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Deux ans d\u00e9j\u00e0 pour Threads, l\u2019application de Meta lanc\u00e9e comme alternative \u00e0 X (anciennement Twitter). Succ\u00e8s ou \u00e9chec? Avec ses 350 millions d\u2019utilisateurs actifs, la plateforme d\u00e9montre une croissance constante et impressionnante.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3223 aligncenter\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/threads_vs_X.webp\" alt=\"threads vs X\" width=\"600\" height=\"403\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/threads_vs_X.webp 600w, https:\/\/ursa.marketing\/app\/uploads\/2025\/07\/threads_vs_X-300x202.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\">Source : <a href=\"https:\/\/www.socialmediatoday.com\/news\/threads-celebrates-second-anniversary-party-hats\/752287\/\">Social Media Today<\/a><\/p>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/threads-celebrates-second-anniversary-party-hats\/752287\/\"><span style=\"font-weight: 400;\">Selon <\/span><i><span style=\"font-weight: 400;\">Social Media Today<\/span><\/i><\/a><span style=\"font-weight: 400;\">, Threads attire de nouveaux utilisateurs \u00e0 un rythme plus rapide que X, m\u00eame si ce dernier reste encore en t\u00eate en termes de volume global.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous n\u2019y \u00eates pas encore\u202f? C\u2019est peut-\u00eatre le bon moment d\u2019explorer cette plateforme en pleine expansion pour renforcer votre pr\u00e9sence sociale.<\/span><b><\/b><\/p>\n<h2>Mise \u00e0 jour Google de juin 2025 : cela pourrait avoir affect\u00e9 votre positionnement\u00a0<b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Comme plusieurs fois par an, Google a d\u00e9ploy\u00e9 une mise \u00e0 jour de ses algorithmes de recherche. <\/span><a href=\"https:\/\/searchengineland.com\/google-june-2025-core-update-rolling-out-now-457731\"><span style=\"font-weight: 400;\">Lanc\u00e9e \u00e0 la fin juin 2025<\/span><\/a><span style=\"font-weight: 400;\"> et d\u00e9ploy\u00e9e sur environ trois semaines, cette mise \u00e0 jour, pour laquelle aucune action n\u2019est requise de la part des entreprises, pourrait n\u00e9anmoins avoir impact\u00e9 votre positionnement dans les r\u00e9sultats de recherche. En effet, de nombreuses entreprises ont rapport\u00e9 <\/span><a href=\"https:\/\/www.seroundtable.com\/google-search-console-avg-position-bug-39734.html\"><span style=\"font-weight: 400;\">une baisse significative<\/span><\/a><span style=\"font-weight: 400;\"> de leur position moyenne dans la Search Console. Il est donc important de v\u00e9rifier si votre positionnement s\u2019est stabilis\u00e9 depuis la fin du d\u00e9ploiement.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicit\u00e9 sur WhatsApp : c\u2019est d\u00e9sormais possible! Apr\u00e8s des ann\u00e9es de sp\u00e9culation, c\u2019est dor\u00e9navant officiel : Meta introduit des publicit\u00e9s &hellip;<\/p>\n","protected":false},"author":12,"featured_media":3226,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,16],"tags":[],"class_list":["post-3213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-numerique","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Actualit\u00e9 marketing d\u2019ao\u00fbt 2025 : publicit\u00e9 WhatsApp et Perplexity<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les plus r\u00e9centes nouveaut\u00e9s en marketing num\u00e9rique : publicit\u00e9 WhatsApp, lancement de Perplexity Labs, r\u00e9f\u00e9rencement GEO, 2 ans de Threads.\" \/>\n<meta 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