{"id":3000,"date":"2025-02-26T20:37:44","date_gmt":"2025-02-26T20:37:44","guid":{"rendered":"https:\/\/ursa.marketing\/?p=3000"},"modified":"2025-02-26T20:37:44","modified_gmt":"2025-02-26T20:37:44","slug":"ia-meta-ads-et-podcast-youtube-les-nouveautes-marketing-a-ne-pas-manquer","status":"publish","type":"post","link":"https:\/\/ursa.marketing\/fr\/ia-meta-ads-et-podcast-youtube-les-nouveautes-marketing-a-ne-pas-manquer\/","title":{"rendered":"IA, Meta Ads et podcast YouTube : les nouveaut\u00e9s marketing \u00e0 ne pas manquer"},"content":{"rendered":"<h2><b>Meta Ads restreint le suivi de conversions pour certaines industries\u00a0<\/b><b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Depuis janvier 2025, <\/span><a href=\"https:\/\/empower.agency\/insights\/facebook-ads\/meta-ads-tracking-changes-how-to-adapt-to-new-health-social-or-political-issue-restrictions\/\"><span style=\"font-weight: 400;\">Meta restreint la collecte de donn\u00e9es<\/span><\/a><span style=\"font-weight: 400;\"> avec le Pixel et l\u2019API de Conversions pour certaines cat\u00e9gories de sites, notamment ceux li\u00e9s \u00e0 la sant\u00e9, aux causes sociales et aux enjeux politiques. Ces changements affectent le suivi des conversions et l\u2019optimisation des campagnes publicitaires.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En effet, les \u00e9v\u00e9nements du milieu et du bas de l\u2019entonnoir comme <\/span><i><span style=\"font-weight: 400;\">complete registration, lead et purchase<\/span><\/i><span style=\"font-weight: 400;\"> ne peuvent plus \u00eatre suivis dans le Ads Manager pour ces organisations. En revanche, les autres types de conversion demeurent accessibles, ce qui signifie que les campagnes de notori\u00e9t\u00e9, d\u2019engagement et de trafic ne sont pas impact\u00e9es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En plus de limiter le suivi des conversions, cette nouvelle politique r\u00e9duit la taille des audiences de reciblage et <\/span><i><span style=\"font-weight: 400;\">lookalike<\/span><\/i><span style=\"font-weight: 400;\">, diminuant ainsi leur efficacit\u00e9.<\/span><\/p>\n<p><strong>Comment savoir si cela vous concerne?<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acc\u00e9dez \u00e0 <\/span><span style=\"font-weight: 400;\">\u00ab\u00a0<\/span><span style=\"font-weight: 400;\">Events Manager<\/span><span style=\"font-weight: 400;\">\u00a0\u00bb<\/span><span style=\"font-weight: 400;\"> dans votre Meta Business Manager.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9lectionnez <\/span><span style=\"font-weight: 400;\">\u00ab\u00a0<\/span><span style=\"font-weight: 400;\">Data Sources<\/span><span style=\"font-weight: 400;\">\u00a0\u00bb<\/span><span style=\"font-weight: 400;\"> dans le menu de gauche.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Si votre pixel est restreint, une notification comme celle-ci s\u2019affichera :<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3001\" style=\"color: var(--color,inherit); font-size: var(--fsOverride,var(--fs)); font-weight: var(--fwOverride,var(--fw));\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Screen-Shot-2025-02-26-at-3.21.44-PM.png\" alt=\"meta pixel restriction\" width=\"748\" height=\"141\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Screen-Shot-2025-02-26-at-3.21.44-PM.png 2074w, https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Screen-Shot-2025-02-26-at-3.21.44-PM-300x56.png 300w, https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Screen-Shot-2025-02-26-at-3.21.44-PM-1024x193.png 1024w, https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Screen-Shot-2025-02-26-at-3.21.44-PM-768x144.png 768w, https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Screen-Shot-2025-02-26-at-3.21.44-PM-1536x289.png 1536w, https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Screen-Shot-2025-02-26-at-3.21.44-PM-2048x385.png 2048w\" sizes=\"auto, (max-width: 748px) 100vw, 748px\" \/><\/p>\n<p><strong>Comment y rem\u00e9dier?<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dans la section <\/span><span style=\"font-weight: 400;\">\u00ab\u00a0<\/span><span style=\"font-weight: 400;\">Data Sources<\/span><span style=\"font-weight: 400;\">\u00a0\u00bb<\/span><span style=\"font-weight: 400;\">, cliquez sur <\/span><span style=\"font-weight: 400;\">\u00ab\u00a0<\/span><span style=\"font-weight: 400;\">Manage Categories<\/span><span style=\"font-weight: 400;\">\u00a0\u00bb<\/span><span style=\"font-weight: 400;\">, puis sur <\/span><span style=\"font-weight: 400;\">\u00ab\u00a0<\/span><span style=\"font-weight: 400;\">Ask for a Review<\/span><span style=\"font-weight: 400;\">\u00a0\u00bb<\/span><span style=\"font-weight: 400;\"> pour demander une r\u00e9\u00e9valuation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une nouvelle demande ne peut \u00eatre envoy\u00e9e que tous les 30 jours.<\/span><\/li>\n<\/ul>\n<p><strong>Comment s\u2019adapter?<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9orientez vos campagnes vers des objectifs autres que la conversion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilisez les formulaires de g\u00e9n\u00e9ration de <\/span><i><span style=\"font-weight: 400;\">leads<\/span><\/i><span style=\"font-weight: 400;\"> de Meta.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Indiquez des param\u00e8tres URL d\u00e9taill\u00e9s dans vos campagnes pour pouvoir analyser une partie de vos conversions du milieu et du bas de l\u2019entonnoir dans GA4.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Notre \u00e9quipe est \u00e0 votre disposition pour vous accompagner dans ces changements. N\u2019h\u00e9sitez pas \u00e0 <\/span><a href=\"https:\/\/ursa.marketing\/fr\/contact\/\"><span style=\"font-weight: 400;\">nous contacter<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><br \/>\n<b><\/b><\/p>\n<h2><b>L\u2019actualit\u00e9 en intelligence artificielle (IA) : Gemini 2.0, Google Product Studio, Meridian, Operator et NotebookLM<\/b><b><\/b><\/h2>\n<h3><b>Gemini 2.0 est maintenant accessible \u00e0 tous\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Dans un <\/span><a href=\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/\"><span style=\"font-weight: 400;\">pr\u00e9c\u00e9dent article de blogue<\/span><\/a><span style=\"font-weight: 400;\">, nous vous pr\u00e9sentions Gemini 2.0, le mod\u00e8le d\u2019IA de Google. Jusqu\u2019alors en d\u00e9veloppement, cette solution est d\u00e9sormais <\/span><a href=\"https:\/\/blog.google\/technology\/google-deepmind\/gemini-model-updates-february-2025\/\"><span style=\"font-weight: 400;\">accessible \u00e0 tous<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3010 aligncenter\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Google-Gemini-2-Release-Business-1835958197.webp\" alt=\"gemini 2.0\" width=\"399\" height=\"266\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Google-Gemini-2-Release-Business-1835958197.webp 2000w, https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Google-Gemini-2-Release-Business-1835958197-300x200.webp 300w, https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Google-Gemini-2-Release-Business-1835958197-1024x682.webp 1024w, https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Google-Gemini-2-Release-Business-1835958197-768x512.webp 768w, https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Google-Gemini-2-Release-Business-1835958197-1536x1024.webp 1536w\" sizes=\"auto, (max-width: 399px) 100vw, 399px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Concr\u00e8tement, il s\u2019agit d\u2019une IA g\u00e9n\u00e9rative am\u00e9lior\u00e9e de Gemini 1.5, apte \u00e0 comprendre et \u00e0 traiter des informations sous plusieurs formes (texte, images, voix) avec une pr\u00e9cision et un contr\u00f4le accrus. Avec Gemini 2.0, Google ambitionne de red\u00e9finir la fa\u00e7on dont nous interagissons avec l\u2019IA, en transformant les mod\u00e8les traditionnels en v\u00e9ritables agents intelligents, capables de nous assister de mani\u00e8re proactive et personnalis\u00e9e. Apprenez-en plus sur ses fonctionnalit\u00e9s dans <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=Fs0t6SdODd8\"><span style=\"font-weight: 400;\">cette vid\u00e9o<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Google introduit Product Studio, un \u00e9diteur d\u2019images de produits bas\u00e9 sur l\u2019IA\u00a0<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google d\u00e9ploie <\/span><a href=\"https:\/\/support.google.com\/merchants\/answer\/13708167?hl=fr&amp;sjid=17639980457283787359-NA\"><span style=\"font-weight: 400;\">Product Studio<\/span><\/a><span style=\"font-weight: 400;\">, une suite d\u2019outils d\u2019IA dor\u00e9navant disponible en b\u00eata sur de nombreux comptes. Cet outil gratuit permet d\u2019\u00e9diter facilement les photos et les vid\u00e9os de vos produits dans Merchant Center, Shopify et YouTube. Il offre plusieurs fonctionnalit\u00e9s : cr\u00e9ation de mises en sc\u00e8ne, am\u00e9lioration de la r\u00e9solution, modification des arri\u00e8re-plans et g\u00e9n\u00e9ration de vid\u00e9os. Une solution id\u00e9ale pour obtenir des visuels plus engageants et <\/span><i><span style=\"font-weight: 400;\">booster<\/span><\/i><span style=\"font-weight: 400;\"> votre taux de clic. D\u00e9couvrez ses performances gr\u00e2ce au <\/span><a href=\"https:\/\/www.linkedin.com\/posts\/pierrebaptist_apr%C3%A8s-1-an-cest-enfin-dispo-google-ads-activity-7295343017236856832-Hd6-?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACYBo7oBBdA0yMROvFarUebYqHn3F4-KYmU\"><span style=\"font-weight: 400;\">test<\/span><\/a><span style=\"font-weight: 400;\"> r\u00e9alis\u00e9 par le cofondateur de C\u00e9os.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Google lance Meridian, son mod\u00e8le <\/b><b><i>open-source<\/i><\/b><b> de Marketing Mix Modeling (MMM)\u00a0<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google d\u00e9voile <\/span><a href=\"https:\/\/blog.google\/products\/ads-commerce\/meridian-marketing-mix-model-open-to-everyone\/\"><span style=\"font-weight: 400;\">Meridian<\/span><\/a><span style=\"font-weight: 400;\">, son mod\u00e8le <\/span><i><span style=\"font-weight: 400;\">open-source<\/span><\/i><span style=\"font-weight: 400;\"> de Marketing Mix Modeling (MMM), con\u00e7u pour aider les marketeurs et les <\/span><i><span style=\"font-weight: 400;\">data scientists<\/span><\/i><span style=\"font-weight: 400;\"> \u00e0 optimiser leurs d\u00e9cisions budg\u00e9taires. Meridian permet une analyse plus pr\u00e9cise de la performance des campagnes sur diff\u00e9rents canaux et s\u2019adapte aux besoins sp\u00e9cifiques des entreprises.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour accompagner son d\u00e9ploiement, Google lance \u00e9galement un programme de partenariat avec plus de 20 experts certifi\u00e9s, form\u00e9s pour aider les marques \u00e0 int\u00e9grer et exploiter pleinement Meridian.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00e9j\u00e0 test\u00e9 par des centaines d\u2019entreprises, dont Finder, ce mod\u00e8le apporte des analyses concr\u00e8tes pour mieux allouer les budgets marketing. Meridian est maintenant accessible \u00e0 tous via GitHub.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Open AI d\u00e9voile Operator : un agent d\u2019IA capable d\u2019ex\u00e9cuter des t\u00e2ches sur le web pour vous!\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Open AI pr\u00e9sente <\/span><a href=\"https:\/\/openai.com\/index\/introducing-operator\/\"><span style=\"font-weight: 400;\">Operator<\/span><\/a><span style=\"font-weight: 400;\">, un agent intelligent en mesure d\u2019utiliser son propre navigateur pour effectuer des t\u00e2ches en ligne de mani\u00e8re autonome. Actuellement en phase de recherche exp\u00e9rimentale, Operator peut analyser des pages web, interagir avec elles (cliquer, faire d\u00e9filer, saisir du texte) et accomplir des t\u00e2ches vari\u00e9es comme remplir des formulaires, commander des courses ou rechercher des informations.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3006\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Screen-Shot-2025-02-26-at-3.27.40-PM.png\" alt=\"Operator AI\" width=\"706\" height=\"252\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Screen-Shot-2025-02-26-at-3.27.40-PM.png 1308w, https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Screen-Shot-2025-02-26-at-3.27.40-PM-300x107.png 300w, https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Screen-Shot-2025-02-26-at-3.27.40-PM-1024x365.png 1024w, https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Screen-Shot-2025-02-26-at-3.27.40-PM-768x274.png 768w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\" \/><\/p>\n<p><a href=\"https:\/\/openai.com\/index\/introducing-operator\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Disponible d\u00e8s aujourd\u2019hui pour les utilisateurs de ChatGPT Pro aux \u00c9tats-Unis, Operator sera progressivement \u00e9tendu aux abonn\u00e9s Plus, Team et Enterprise, avec une int\u00e9gration pr\u00e9vue dans ChatGPT. Google collabore d\u00e9j\u00e0 avec des entreprises comme DoorDash, Instacart, OpenTable et Uber pour optimiser l\u2019exp\u00e9rience utilisateur et explorer des applications concr\u00e8tes, y compris dans le secteur public. D\u00e9couvrez-en plus sur ses capacit\u00e9s dans <\/span><a href=\"https:\/\/openai.com\/index\/introducing-operator\/?video=1049531514\"><span style=\"font-weight: 400;\">cette vid\u00e9o<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Google lance NotebookLM : un assistant d\u2019IA personnel pour la recherche et l\u2019analyse\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google pr\u00e9sente <\/span><a href=\"https:\/\/notebooklm.google\/\"><span style=\"font-weight: 400;\">NotebookLM<\/span><\/a><span style=\"font-weight: 400;\">, un outil propuls\u00e9 par Gemini 2.0, con\u00e7u pour vous aider \u00e0 mieux comprendre et organiser les informations qui comptent pour vous.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Importez vos sources : Ajoutez des PDF, sites web, vid\u00e9os YouTube, fichiers audios, Google Docs ou Google Slides, et NotebookLM les analysera pour en extraire les points cl\u00e9s et \u00e9tablir des liens pertinents.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obtenez des analyses instantan\u00e9es : Une fois vos sources int\u00e9gr\u00e9es, NotebookLM r\u00e9pondra \u00e0 vos questions, vous aidant \u00e0 explorer et synth\u00e9tiser vos contenus efficacement selon vos besoins.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transparence et fiabilit\u00e9 : Chaque r\u00e9ponse est accompagn\u00e9e de citations pr\u00e9cises, vous permettant de v\u00e9rifier directement les sources utilis\u00e9es.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apprenez en mobilit\u00e9 : La fonctionnalit\u00e9 Audio Overview transforme vos sources en r\u00e9sum\u00e9s audios immersifs, parfaits pour approfondir vos connaissances o\u00f9 que vous soyez.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/notebooklm.google\/\"><span style=\"font-weight: 400;\">Testez-le d\u00e8s maintenant!<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Avez-vous pens\u00e9 \u00e0 diffuser votre <\/b><b><i>podcast<\/i><\/b><b> sur YouTube?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">YouTube est devenu un acteur majeur du march\u00e9 du <\/span><i><span style=\"font-weight: 400;\">podcast<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-key-areas-of-focus-2025\/739842\/\"><span style=\"font-weight: 400;\">Selon Neal Mohan<\/span><\/a><span style=\"font-weight: 400;\">, PDG de YouTube, la plateforme est aujourd\u2019hui \u00ab l\u2019\u00e9picentre de la culture \u00bb et continue d\u2019\u00e9tendre son influence sur les tendances de consommation de contenu. Un \u00e9l\u00e9ment cl\u00e9 de cette \u00e9volution? L\u2019essor fulgurant des <\/span><i><span style=\"font-weight: 400;\">podcasts<\/span><\/i><span style=\"font-weight: 400;\"> sur YouTube.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3008 aligncenter\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Nouvel-article-Ursa-1.png\" alt=\"YouTube podcast\" width=\"282\" height=\"282\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Nouvel-article-Ursa-1.png 1080w, https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Nouvel-article-Ursa-1-300x300.png 300w, https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Nouvel-article-Ursa-1-1024x1024.png 1024w, https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Nouvel-article-Ursa-1-150x150.png 150w, https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Nouvel-article-Ursa-1-768x768.png 768w, https:\/\/ursa.marketing\/app\/uploads\/2025\/02\/Nouvel-article-Ursa-1-800x800.png 800w\" sizes=\"auto, (max-width: 282px) 100vw, 282px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Si vous pensiez que Spotify ou Apple Podcasts dominait le mar<\/span><span style=\"font-weight: 400;\">ch\u00e9, il est temps de revoir votre strat\u00e9gie! Mohan a r\u00e9cemment soulign\u00e9 que YouTube est d\u00e9sormais le service le plus utilis\u00e9 aux \u00c9tats-Unis pour \u00e9couter des balados. La plateforme a investi depuis plusieurs ann\u00e9es dans l\u2019exp\u00e9rience <\/span><i style=\"color: var(--color,inherit); font-size: var(--fsOverride,var(--fs)); font-weight: var(--fwOverride,var(--fw));\">podcast<\/i><span style=\"font-weight: 400;\">, et les cr\u00e9ateurs constatent que l\u2019ajout de la vid\u00e9o rend ce format encore plus engageant. En 2025, YouTube pr\u00e9voit d\u00e9ployer davantage d\u2019outils pour aider les podcasteurs \u00e0 optimiser leur mon\u00e9tisation et leur visibilit\u00e9. On vous encourage donc \u00e0 vous pencher sur cette strat\u00e9gie!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pour d\u00e9velopper des strat\u00e9gies toujours plus performantes, <\/span><a href=\"https:\/\/ursa.marketing\/fr\/contact\/\"><span style=\"font-weight: 400;\">contactez notre \u00e9quipe<\/span><\/a><span style=\"font-weight: 400;\"> d\u00e8s aujourd\u2019hui!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta Ads restreint le suivi de conversions pour certaines industries\u00a0 Depuis janvier 2025, Meta restreint la collecte de donn\u00e9es avec &hellip;<\/p>\n","protected":false},"author":12,"featured_media":3004,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,10],"tags":[],"class_list":["post-3000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-google"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta Ads, IA et podcasts : les nouveaut\u00e9s marketing de mars<\/title>\n<meta name=\"description\" content=\"Meta Ads limite le suivi de conversions, Google lance des nouveaut\u00e9s en IA et YouTube domine le podcast. D\u00e9couvrez les tendances marketing du mois.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ursa.marketing\/fr\/ia-meta-ads-et-podcast-youtube-les-nouveautes-marketing-a-ne-pas-manquer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta Ads, IA et podcasts : les nouveaut\u00e9s marketing de mars\" \/>\n<meta property=\"og:description\" content=\"Meta Ads limite le suivi de conversions, Google lance des nouveaut\u00e9s en IA et YouTube domine le podcast. 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