{"id":2957,"date":"2025-01-28T18:23:54","date_gmt":"2025-01-28T18:23:54","guid":{"rendered":"https:\/\/ursa.marketing\/?p=2957"},"modified":"2025-01-28T18:23:54","modified_gmt":"2025-01-28T18:23:54","slug":"les-nouveautes-de-fevrier-2025-en-marketing-numerique-strategie-seo-sur-chatgpt-infolettre-linkedin-et-avenir-de-tiktok-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/ursa.marketing\/fr\/les-nouveautes-de-fevrier-2025-en-marketing-numerique-strategie-seo-sur-chatgpt-infolettre-linkedin-et-avenir-de-tiktok-aux-etats-unis\/","title":{"rendered":"Les nouveaut\u00e9s de f\u00e9vrier 2025 en marketing num\u00e9rique | Strat\u00e9gie SEO sur ChatGPT, infolettre LinkedIn et avenir de TikTok aux \u00c9tats-Unis"},"content":{"rendered":"<h2><b>La saga TikTok aux \u00c9tats-Unis : o\u00f9 en est-on?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La saga se poursuit aux \u00c9tats-Unis concernant l\u2019interdiction de TikTok sur le territoire. Depuis l\u2019\u00e9t\u00e9 2024, <\/span><a href=\"https:\/\/ici.radio-canada.ca\/nouvelle\/2091970\/etats-unis-tiktok-recolte-opinions-utilisateurs\"><span style=\"font-weight: 400;\">le d\u00e9partement am\u00e9ricain de la Justice<\/span><\/a><span style=\"font-weight: 400;\"> accuse TikTok de collecter massivement des donn\u00e9es sur ses utilisateurs, y compris des informations sensibles. En r\u00e9ponse, une ordonnance de bannissement de la plateforme sur le territoire am\u00e9ricain a \u00e9t\u00e9 \u00e9mise en fin d\u2019ann\u00e9e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cependant, depuis son retour au pouvoir, Donald Trump milite activement pour maintenir l\u2019acc\u00e8s \u00e0 TikTok. La plateforme est donc <\/span><a href=\"https:\/\/ici.radio-canada.ca\/nouvelle\/2133780\/tiktok-inaccessible-etats-unis-bytedance-chine\"><span style=\"font-weight: 400;\">de nouveau accessible<\/span><\/a><span style=\"font-weight: 400;\"> et n\u2019a en r\u00e9alit\u00e9 \u00e9t\u00e9 suspendue que quelques heures. Son t\u00e9l\u00e9chargement resterait toutefois encore indisponible sur les applications de t\u00e9l\u00e9chargement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De nouvelles annonces pourraient prochainement faire \u00e9voluer la situation, d\u2019autant plus que des rumeurs circulent sur un \u00e9ventuel <\/span><a href=\"https:\/\/searchengineland.com\/elon-musk-tiktok-supreme-court-decision-450650\"><span style=\"font-weight: 400;\">int\u00e9r\u00eat d\u2019Elon Musk<\/span><\/a><span style=\"font-weight: 400;\"> pour l\u2019acquisition de TikTok. Une telle op\u00e9ration serait susceptible d\u2019entra\u00eener des changements significatifs dans les politiques de mod\u00e9ration et les co\u00fbts publicitaires sur la plateforme.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">TikTok : une audience incontournable pour les marketeurs\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">TikTok compte <\/span><a href=\"https:\/\/www.searchlogistics.com\/learn\/statistics\/tiktok-user-statistics\/\"><span style=\"font-weight: 400;\">150 millions d\u2019utilisateurs<\/span><\/a><span style=\"font-weight: 400;\"> actifs aux \u00c9tats-Unis, b\u00e9n\u00e9ficiant ainsi d\u2019une audience diversifi\u00e9e :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">25% des utilisateurs ont entre 10 et 19 ans.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">22,4% ont entre 20 et 29 ans.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">21,7% ont entre 30 et 39 ans.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">20,3% ont entre 40 et 49 ans.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seulement 11% ont 50 ans ou plus.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Avec sa popularit\u00e9 croissante et des opportunit\u00e9s publicitaires innovantes, comme TikTok Shop, cette plateforme constitue un levier strat\u00e9gique pour les marketeurs. Il sera essentiel de suivre son \u00e9volution, notamment dans le contexte des d\u00e9bats actuels sur son avenir aux \u00c9tats-Unis.<\/span><\/p>\n<h2><b>Connaissez-vous la fonctionnalit\u00e9 d\u2019infolettre de LinkedIn?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Avec plus d\u2019<\/span><a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-use-linkedin-newsletters-a-guide-for-businesses\/\"><span style=\"font-weight: 400;\">un milliard d\u2019utilisateurs<\/span><\/a><span style=\"font-weight: 400;\"> pr\u00e9sents sur LinkedIn, seulement 100 000 infolettres y sont publi\u00e9es r\u00e9guli\u00e8rement. Cela repr\u00e9sente une opportunit\u00e9 pr\u00e9cieuse pour les marketeurs qui souhaitent acqu\u00e9rir de nouveaux abonn\u00e9s, gr\u00e2ce \u00e0 une strat\u00e9gie encore sous-exploit\u00e9e.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2958 aligncenter\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/01\/use-linkedin-newsletters-good-busy-feed-post-768x827-1.webp\" alt=\"infolettre linkedin\" width=\"312\" height=\"336\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/01\/use-linkedin-newsletters-good-busy-feed-post-768x827-1.webp 768w, https:\/\/ursa.marketing\/app\/uploads\/2025\/01\/use-linkedin-newsletters-good-busy-feed-post-768x827-1-279x300.webp 279w\" sizes=\"auto, (max-width: 312px) 100vw, 312px\" \/><\/p>\n<p>Source : <a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-use-linkedin-newsletters-a-guide-for-businesses\/\">Social Media Examiner<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Mais comment fonctionnent les infolettres LinkedIn?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Les infolettres sur LinkedIn se situent \u00e0 mi-chemin entre des articles de blogue et des infolettres classiques. En publiant une infolettre sur la plateforme, vous profitez de plusieurs avantages :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tous les abonn\u00e9s re\u00e7oivent votre infolettre directement dans leurs messages LinkedIn et une notification leur est envoy\u00e9e pour les informer de chaque nouvelle publication.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Votre infolettre est automatiquement partag\u00e9e sur votre fil d\u2019actualit\u00e9.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Comment cr\u00e9er votre premi\u00e8re infolettre LinkedIn?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">B\u00e2tir une infolettre sur LinkedIn est tr\u00e8s simple :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cliquez sur les boutons \u00ab Write article \u00bb, puis \u00ab Manage \u00bb.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9lectionnez \u00ab Create newsletter \u00bb.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Configurez votre infolettre en utilisant les gabarits disponibles, ajoutez du contenu (jusqu\u2019\u00e0 100 000 caract\u00e8res) et planifiez vos publications jusqu\u2019\u00e0 90 jours avant la diffusion.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pour en savoir plus et maximiser l\u2019impact de vos infolettres LinkedIn, nous vous invitons \u00e0 consulter <\/span><a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-use-linkedin-newsletters-a-guide-for-businesses\/\"><span style=\"font-weight: 400;\">cet article.<\/span><\/a><\/p>\n<h2><b>Strat\u00e9gie SEO sur ChatGPT : est-ce possible?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vous vous demandez comment optimiser votre visibilit\u00e9 sur ChatGPT? Une <\/span><a href=\"https:\/\/www.seerinteractive.com\/insights\/what-drives-brand-mentions-in-ai-answers\"><span style=\"font-weight: 400;\">\u00e9tude men\u00e9e par SEER Interactive<\/span><\/a><span style=\"font-weight: 400;\"> r\u00e9v\u00e8le une corr\u00e9lation significative entre les marques apparaissant sur la premi\u00e8re page de Google et celles mentionn\u00e9es par ChatGPT. Bien que Bing ait \u00e9galement un certain impact, celui-ci est l\u00e9g\u00e8rement moindre. Cela dit, l\u2019\u00e9volution de ces facteurs m\u00e9rite d\u2019\u00eatre surveill\u00e9e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici <\/span><a href=\"https:\/\/www.blogdumoderateur.com\/seo-comment-optimiser-referencement-chatgpt-search\/\"><span style=\"font-weight: 400;\">d\u2019autres techniques<\/span><\/a><span style=\"font-weight: 400;\"> permettant d\u2019am\u00e9liorer votre visibilit\u00e9 sur ChatGPT :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Autoriser l\u2019indexation :<\/strong> Assurez-vous que <\/span><i><span style=\"font-weight: 400;\">OIA-SearchBot<\/span><\/i><span style=\"font-weight: 400;\"> et <\/span><i><span style=\"font-weight: 400;\">ChatGPT-user<\/span><\/i><span style=\"font-weight: 400;\"> aient acc\u00e8s \u00e0 votre fichier <\/span><i><span style=\"font-weight: 400;\">robots.txt <\/span><\/i><span style=\"font-weight: 400;\">pour permettre une indexation efficace.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Strat\u00e9gie de <i>netlinking<\/i><\/strong><span style=\"font-weight: 400;\"><strong> :<\/strong> Obtenez des liens sur des m\u00e9dias reconnus pour renforcer la cr\u00e9dibilit\u00e9 de votre site Web.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Optimisation locale :<\/strong> Pour les entreprises locales, appara\u00eetre dans des articles de presse ou sur des sites comme TripAdvisor peut am\u00e9liorer consid\u00e9rablement votre visibilit\u00e9. ChatGPT inclut \u00e9galement une carte interactive pour les recherches locales.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Avec l\u2019essor de <\/span><a href=\"https:\/\/ursa.marketing\/fr\/tendances-marketing-2025\/\"><span style=\"font-weight: 400;\">nouvelles plateformes int\u00e9grant leurs propres moteurs de recherche<\/span><\/a><span style=\"font-weight: 400;\">, les marketeurs doivent constamment ajuster leur strat\u00e9gie SEO pour demeurer comp\u00e9titifs et visibles dans cet \u00e9cosyst\u00e8me en pleine mutation.<\/span><\/p>\n<h2><b>Instagram supprime les <\/b><b><i>stories<\/i><\/b><b> \u00e0 la une\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Avez-vous vu le nouveau design disponible sur les profils Instagram? Cette mise \u00e0 jour co\u00efncide avec l\u2019annonce de<\/span><span style=\"font-weight: 400;\"> la <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/instagrams-moving-stories-highlights-their-own-tab\/733158\/\"><span style=\"font-weight: 400;\">suppression des <\/span><i><span style=\"font-weight: 400;\">stories<\/span><\/i><span style=\"font-weight: 400;\"> \u00e0 la une<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Une nouvelle section d\u00e9di\u00e9e les regr<\/span><span style=\"font-weight: 400;\">oupera bient\u00f4t, c<\/span><span style=\"font-weight: 400;\">omme illustr\u00e9 dans le visuel suivant.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2960 aligncenter\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/01\/onglet-stories-a-la-une-instagram.jpeg\" alt=\"story \u00e0 la une instagram\" width=\"335\" height=\"335\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2025\/01\/onglet-stories-a-la-une-instagram.jpeg 1200w, https:\/\/ursa.marketing\/app\/uploads\/2025\/01\/onglet-stories-a-la-une-instagram-300x300.jpeg 300w, https:\/\/ursa.marketing\/app\/uploads\/2025\/01\/onglet-stories-a-la-une-instagram-1024x1024.jpeg 1024w, https:\/\/ursa.marketing\/app\/uploads\/2025\/01\/onglet-stories-a-la-une-instagram-150x150.jpeg 150w, https:\/\/ursa.marketing\/app\/uploads\/2025\/01\/onglet-stories-a-la-une-instagram-768x768.jpeg 768w, https:\/\/ursa.marketing\/app\/uploads\/2025\/01\/onglet-stories-a-la-une-instagram-800x800.jpeg 800w\" sizes=\"auto, (max-width: 335px) 100vw, 335px\" \/><\/p>\n<p>Source : <a href=\"https:\/\/www.socialmediatoday.com\/news\/instagrams-moving-stories-highlights-their-own-tab\/733158\/\">Social Media Today<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ces changements influenceront l\u2019esth\u00e9tique de votre profil. Il sera donc important de les prendre en compte lors de vo<\/span><span style=\"font-weight: 400;\">s prochaines publications pour assurer une <\/span><span style=\"font-weight: 400;\">coh\u00e9rence visuelle optimale.<\/span><\/p>\n<p>Restez \u00e0 la pointe du marketing et maximisez votre visibilit\u00e9 en <a href=\"https:\/\/ursa.marketing\/fr\/contact\/\">contactant notre \u00e9quipe<\/a> d\u00e8s aujourd\u2019hui.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La saga TikTok aux \u00c9tats-Unis : o\u00f9 en est-on?\u00a0 La saga se poursuit aux \u00c9tats-Unis concernant l\u2019interdiction de TikTok sur &hellip;<\/p>\n","protected":false},"author":12,"featured_media":2963,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,8,16],"tags":[],"class_list":["post-2957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-numerique","category-reseaux-sociaux","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Actualit\u00e9 marketing | SEO sur ChatGPT &amp; Google, avenir TikTok<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l\u2019actualit\u00e9 marketing de f\u00e9vrier 2025 : corr\u00e9lation SEO entre ChatGPT et Google, infolettre LinkedIn et avenir de TikTok aux \u00c9tats-Unis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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