{"id":2929,"date":"2025-01-01T09:00:58","date_gmt":"2025-01-01T09:00:58","guid":{"rendered":"https:\/\/ursa.marketing\/?p=2929"},"modified":"2025-01-02T09:33:25","modified_gmt":"2025-01-02T09:33:25","slug":"les-nouveautes-du-mois-en-marketing-numerique-janvier-2025","status":"publish","type":"post","link":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/","title":{"rendered":"Les nouveaut\u00e9s de janvier 2025 en marketing num\u00e9rique | ChatGPT Pro, Sora AI, Gemini 2.0, Siri LLM, Reddit AI, rapport Interbrand 2024"},"content":{"rendered":"<h2><b>Toutes les nouveaut\u00e9s en intelligence artificielle: ChatGPT Pro, Sora AI, Gemini 2.0, Siri LLM et Reddit AI<br \/>\n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Apple, Reddit, OpenAI, Google: tous les g\u00e9ants du web se livrent \u00e0 une course contre la montre pour d\u00e9velopper de nouvelles solutions bas\u00e9es sur l\u2019intelligence artificielle. D\u00e9couvrez-en plus sur les r\u00e9centes avanc\u00e9es.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>OpenAI lance ChatGPT Pro et Sora AI<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">OpenAI introduit <\/span><a href=\"https:\/\/openai.com\/index\/introducing-chatgpt-pro\/\"><span style=\"font-weight: 400;\">ChatGPT Pro<\/span><\/a><span style=\"font-weight: 400;\">, un plan \u00e0 200$ par mois qui offre un acc\u00e8s avanc\u00e9 \u00e0 ses mod\u00e8les d\u2019IA les plus performants, dont OpenAI o1, o1-mini, GPT-4o, et Advanced Voice. Ce plan inclut \u00e9galement le mode o1 pro, qui utilise davantage de puissance de calcul pour fournir des r\u00e9ponses plus pr\u00e9cises et approfondies, particuli\u00e8rement utiles dans des domaines complexes comme la science des donn\u00e9es, la programmation et l\u2019analyse juridique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con\u00e7u pour les chercheurs, les ing\u00e9nieurs et les professionnels, ChatGPT Pro vise \u00e0 <\/span><i><span style=\"font-weight: 400;\">booster<\/span><\/i><span style=\"font-weight: 400;\"> la productivit\u00e9 et \u00e0 r\u00e9pondre aux probl\u00e8mes les plus ardus gr\u00e2ce \u00e0 des capacit\u00e9s IA de pointe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Par ailleurs, <\/span><a href=\"https:\/\/openai.com\/index\/sora-is-here\/\"><span style=\"font-weight: 400;\">OpenAI a d\u00e9voil\u00e9 Sora Turbo<\/span><\/a><span style=\"font-weight: 400;\">, une version am\u00e9lior\u00e9e de son outil de cr\u00e9ation vid\u00e9ographique d\u2019intelligence artificielle, <\/span><a href=\"https:\/\/openai.com\/sora\/\"><span style=\"font-weight: 400;\">Sora AI<\/span><\/a><span style=\"font-weight: 400;\">. Disponible pour les abonn\u00e9s ChatGPT Plus et Pro, Sora Turbo produit des vid\u00e9os jusqu\u2019\u00e0 une r\u00e9solution de 1080 pixels, d\u2019une dur\u00e9e maximale de 20 secondes, et ce, dans diff\u00e9rents formats (paysage, vertical ou carr\u00e9). Les utilisateurs peuvent cr\u00e9er du contenu \u00e0 partir de textes, d\u2019images ou de vid\u00e9os, ou personnaliser leurs cr\u00e9ations avec des outils tels que le <\/span><i><span style=\"font-weight: 400;\">storyboard<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le d\u00e9ploiement de vid\u00e9os g\u00e9n\u00e9r\u00e9es par l\u2019intelligence artificielle, de plus en plus r\u00e9alistes, soul\u00e8ve des enjeux \u00e9thiques, notamment en mati\u00e8re de d\u00e9sinformation. Cependant, OpenAI s\u2019engage \u00e0 pallier ces probl\u00e8mes au moyen de mesures, comme l\u2019ajout de m\u00e9tadonn\u00e9es aux vid\u00e9os r\u00e9alis\u00e9es par son IA, indiquant ainsi clairement leur provenance. Toutefois, il est ind\u00e9niable que, d\u2019un point de vue externe, l\u2019utilisation grandissante de tels outils de plus en plus r\u00e9alistes am\u00e8ne des pr\u00e9occupations \u00e9thiques croissantes.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Google annonce le d\u00e9ploiement de Gemini 2.0<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s Gemini 1.0 et Gemini 1.5, Google pr\u00e9sente <\/span><a href=\"https:\/\/blog.google\/intl\/fr-ca\/produits\/explorez-obtenez-des-reponses\/gemini-20-notre-nouveau-modele-pour-lere-des-agents-ia\/\"><span style=\"font-weight: 400;\">Gemini 2.0<\/span><\/a><span style=\"font-weight: 400;\"> comme son mod\u00e8le d\u2019IA le plus performant \u00e0 ce jour. Gemini 2.0 marque une avanc\u00e9e majeure dans la multimodalit\u00e9 et l\u2019agentivit\u00e9, permettant \u00e0 l\u2019IA de comprendre et d\u2019interagir avec des donn\u00e9es complexes, telles que les images, le son et le texte. Ce mod\u00e8le offre des capacit\u00e9s am\u00e9lior\u00e9es pour accomplir des t\u00e2ches colossales, telles que des recherches pouss\u00e9es et des rapports g\u00e9n\u00e9r\u00e9s automatiquement. Il sera progressivement int\u00e9gr\u00e9 dans les produits Google. Apprenez-en plus dans <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=Fs0t6SdODd8\"><span style=\"font-weight: 400;\">cette vid\u00e9o.<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Apple travaille sur Siri LLM pour concurrencer ChatGPT<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.theverge.com\/2024\/11\/21\/24302685\/apple-llm-siri-compete-chatgpt\"><span style=\"font-weight: 400;\">Apple pr\u00e9pare une refonte majeure de Siri<\/span><\/a><span style=\"font-weight: 400;\">, int\u00e9grant l\u2019IA pour rendre l\u2019assistant vocal plus conversationnel, \u00e0 l\u2019image de ChatGPT et de Gemini Live de Google. Baptis\u00e9e Siri LLM, cette version sera propuls\u00e9e par les mod\u00e8les d\u2019IA d\u2019Apple et incitera des interactions plus pouss\u00e9es avec les utilisateurs. Siri LLM pourra par exemple r\u00e9sumer et r\u00e9diger des textes, ou encore interagir avec des applications tierces. Son d\u00e9ploiement complet est pr\u00e9vu pour le printemps 2026.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Reddit lance son nouvel outil de recherche bas\u00e9 sur l\u2019intelligence artificielle<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.theverge.com\/2024\/12\/9\/24314445\/reddit-answers-ai-powered-search-tool\"><span style=\"font-weight: 400;\">Reddit d\u00e9voile son nouvel outil de recherche bas\u00e9 sur l\u2019IA<\/span><\/a><span style=\"font-weight: 400;\">, Reddit Answers. Ce nouvel outil permet aux utilisateurs de poser leurs questions directement sur la plateforme et d\u2019obtenir des r\u00e9ponses accompagn\u00e9es de suggestions issues des discussions Reddit, sans avoir \u00e0 passer par le moteur de recherche de Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reddit Answers sera initialement d\u00e9ploy\u00e9 aupr\u00e8s d\u2019un nombre limit\u00e9 d\u2019utilisateurs aux \u00c9tats-Unis et uniquement en anglais. Il sera accessible sur le web et iOS, avec des plans pour ajouter de nouvelles langues dans le futur.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2934 aligncenter\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2024\/12\/All-In-One-Sleep_Transparent.gif\" alt=\"\" width=\"470\" height=\"352\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/redditinc.com\/blog\/introducing-reddit-answers\"><span style=\"font-weight: 400;\">Reddit<\/span><\/a><\/p>\n<h2><b>Explorez le rapport Interbrand 2024 du classement des marques mondiales<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pour la 25<\/span><span style=\"font-weight: 400;\">e<\/span><span style=\"font-weight: 400;\"> ann\u00e9e cons\u00e9cutive, <\/span><a href=\"https:\/\/interbrand.com\/best-brands\/\"><span style=\"font-weight: 400;\">Interbrand publie son rapport annuel<\/span><\/a><span style=\"font-weight: 400;\"> sur les 100 marques mondiales les plus valoris\u00e9es. Dans le top 5, on retrouve Apple (488,9 milliards $), Microsoft (352,5 milliards $), Amazon (289,1 milliards $), Google (291,3 milliards $) et Samsung (100,8 milliards $). Parmi le top 25, Instagram et Herm\u00e8s figurent dans les marques ayant connu la plus grande augmentation de valeur de marque en 2024, avec une hausse de 15%.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2932 aligncenter\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2024\/12\/Capture-decran-2024-12-20-a-14.03.41.png\" alt=\"\" width=\"738\" height=\"301\" srcset=\"https:\/\/ursa.marketing\/app\/uploads\/2024\/12\/Capture-decran-2024-12-20-a-14.03.41.png 2864w, https:\/\/ursa.marketing\/app\/uploads\/2024\/12\/Capture-decran-2024-12-20-a-14.03.41-300x122.png 300w, https:\/\/ursa.marketing\/app\/uploads\/2024\/12\/Capture-decran-2024-12-20-a-14.03.41-1024x418.png 1024w, https:\/\/ursa.marketing\/app\/uploads\/2024\/12\/Capture-decran-2024-12-20-a-14.03.41-768x313.png 768w, https:\/\/ursa.marketing\/app\/uploads\/2024\/12\/Capture-decran-2024-12-20-a-14.03.41-1536x626.png 1536w, https:\/\/ursa.marketing\/app\/uploads\/2024\/12\/Capture-decran-2024-12-20-a-14.03.41-2048x835.png 2048w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/interbrand.com\/best-brands\/\"><span style=\"font-weight: 400;\">Interbrand<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Des 185 marques apparaissant dans le rapport annuel d\u2019Interbrand depuis 2000, 85 ont disparu au fil du temps, entre autres des noms autrefois embl\u00e9matiques, comme Kodak, Heinz, Nokia et AOL. Seules deux marques ont toujours \u00e9t\u00e9 pr\u00e9sentes dans le top 10: Coca-Cola et Microsoft.\u00a0<\/span><\/p>\n<h2><b>Les abonn\u00e9s \u00e0 l\u2019infolettre g\u00e9n\u00e8rent 7,4 fois plus de revenus que les abonn\u00e9s sur vos r\u00e9seaux sociaux<\/b><\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/neilkpatel_what-makes-more-money-1000-social-media-activity-7271316685083615234-4OrP?utm_source=share&amp;utm_medium=member_desktop\"><span style=\"font-weight: 400;\">Une \u00e9tude men\u00e9e par Neil Patel<\/span><\/a><span style=\"font-weight: 400;\"> et ses pairs aupr\u00e8s de 2501 marketeurs montre que 69% d\u2019entre eux privil\u00e9gient l\u2019augmentation du nombre d\u2019abonn\u00e9s sur leurs r\u00e9seaux sociaux, alors que 31% souhaitent plut\u00f4t augmenter leur base d\u2019abonn\u00e9s \u00e0 leur infolettre. Pourtant, le revenu mensuel g\u00e9n\u00e9r\u00e9 par 1000 abonn\u00e9s sur vos r\u00e9seaux sociaux est de 79,15$ US, tandis que celui de vos abonn\u00e9s \u00e0 l\u2019infolettre s\u2019\u00e9l\u00e8ve \u00e0 582,07$ US, soit 7,4 fois plus. Cela incite \u00e0 r\u00e9fl\u00e9chir s\u00e9rieusement aux choix de vos tactiques marketing, n\u2019est-ce pas?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toutes les nouveaut\u00e9s en intelligence artificielle: ChatGPT Pro, Sora AI, Gemini 2.0, Siri LLM et Reddit AI Apple, Reddit, OpenAI, &hellip;<\/p>\n","protected":false},"author":12,"featured_media":2930,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,10,25],"tags":[],"class_list":["post-2929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-google","category-marketing-numerique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Actualit\u00e9 marketing: ChatGPT Pro, Sora AI, Reddit AI et plus<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l\u2019actualit\u00e9 marketing de janvier 2025: d\u00e9veloppement de ChatGPT Pro, Sora AI, Gemini 2.0, Siri LLM, Reddit AI, rapport Interbrand et plus encore!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Actualit\u00e9 marketing: ChatGPT Pro, Sora AI, Reddit AI et plus\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez l\u2019actualit\u00e9 marketing de janvier 2025: d\u00e9veloppement de ChatGPT Pro, Sora AI, Gemini 2.0, Siri LLM, Reddit AI, rapport Interbrand et plus encore!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Ursa Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UrsaNumerique\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-01T09:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-02T09:33:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ursa.marketing\/app\/uploads\/2024\/12\/Nouvel-article-Ursa-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patriq Ch\u00e9nier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patriq Ch\u00e9nier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/\"},\"author\":{\"name\":\"Patriq Ch\u00e9nier\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/person\/85c8bf43901c9d1621c3f46a7dc375b9\"},\"headline\":\"Les nouveaut\u00e9s de janvier 2025 en marketing num\u00e9rique | ChatGPT Pro, Sora AI, Gemini 2.0, Siri LLM, Reddit AI, rapport Interbrand 2024\",\"datePublished\":\"2025-01-01T09:00:58+00:00\",\"dateModified\":\"2025-01-02T09:33:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/\"},\"wordCount\":917,\"publisher\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2024\/12\/Nouvel-article-Ursa-1.png\",\"articleSection\":[\"E-Commerce\",\"Google\",\"Marketing num\u00e9rique\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/\",\"url\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/\",\"name\":\"Actualit\u00e9 marketing: ChatGPT Pro, Sora AI, Reddit AI et plus\",\"isPartOf\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2024\/12\/Nouvel-article-Ursa-1.png\",\"datePublished\":\"2025-01-01T09:00:58+00:00\",\"dateModified\":\"2025-01-02T09:33:25+00:00\",\"description\":\"D\u00e9couvrez l\u2019actualit\u00e9 marketing de janvier 2025: d\u00e9veloppement de ChatGPT Pro, Sora AI, Gemini 2.0, Siri LLM, Reddit AI, rapport Interbrand et plus encore!\",\"breadcrumb\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/#primaryimage\",\"url\":\"https:\/\/ursa.marketing\/app\/uploads\/2024\/12\/Nouvel-article-Ursa-1.png\",\"contentUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2024\/12\/Nouvel-article-Ursa-1.png\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ursa.marketing\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les nouveaut\u00e9s de janvier 2025 en marketing num\u00e9rique | ChatGPT Pro, Sora AI, Gemini 2.0, Siri LLM, Reddit AI, rapport Interbrand 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#website\",\"url\":\"https:\/\/ursa.marketing\/fr\/\",\"name\":\"Ursa Marketing\",\"description\":\"Votre Guide vers la r\u00e9ussite num\u00e9rique\",\"publisher\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ursa.marketing\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#organization\",\"name\":\"Ursa Marketing\",\"url\":\"https:\/\/ursa.marketing\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg\",\"contentUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg\",\"width\":1200,\"height\":627,\"caption\":\"Ursa Marketing\"},\"image\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/UrsaNumerique\/\",\"https:\/\/www.linkedin.com\/company\/ursa-marketing\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/person\/85c8bf43901c9d1621c3f46a7dc375b9\",\"name\":\"Patriq Ch\u00e9nier\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Actualit\u00e9 marketing: ChatGPT Pro, Sora AI, Reddit AI et plus","description":"D\u00e9couvrez l\u2019actualit\u00e9 marketing de janvier 2025: d\u00e9veloppement de ChatGPT Pro, Sora AI, Gemini 2.0, Siri LLM, Reddit AI, rapport Interbrand et plus encore!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/","og_locale":"fr_FR","og_type":"article","og_title":"Actualit\u00e9 marketing: ChatGPT Pro, Sora AI, Reddit AI et plus","og_description":"D\u00e9couvrez l\u2019actualit\u00e9 marketing de janvier 2025: d\u00e9veloppement de ChatGPT Pro, Sora AI, Gemini 2.0, Siri LLM, Reddit AI, rapport Interbrand et plus encore!","og_url":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/","og_site_name":"Ursa Marketing","article_publisher":"https:\/\/www.facebook.com\/UrsaNumerique\/","article_published_time":"2025-01-01T09:00:58+00:00","article_modified_time":"2025-01-02T09:33:25+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/ursa.marketing\/app\/uploads\/2024\/12\/Nouvel-article-Ursa-1.png","type":"image\/png"}],"author":"Patriq Ch\u00e9nier","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Patriq Ch\u00e9nier","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/#article","isPartOf":{"@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/"},"author":{"name":"Patriq Ch\u00e9nier","@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/person\/85c8bf43901c9d1621c3f46a7dc375b9"},"headline":"Les nouveaut\u00e9s de janvier 2025 en marketing num\u00e9rique | ChatGPT Pro, Sora AI, Gemini 2.0, Siri LLM, Reddit AI, rapport Interbrand 2024","datePublished":"2025-01-01T09:00:58+00:00","dateModified":"2025-01-02T09:33:25+00:00","mainEntityOfPage":{"@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/"},"wordCount":917,"publisher":{"@id":"https:\/\/ursa.marketing\/fr\/#organization"},"image":{"@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/ursa.marketing\/app\/uploads\/2024\/12\/Nouvel-article-Ursa-1.png","articleSection":["E-Commerce","Google","Marketing num\u00e9rique"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/","url":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/","name":"Actualit\u00e9 marketing: ChatGPT Pro, Sora AI, Reddit AI et plus","isPartOf":{"@id":"https:\/\/ursa.marketing\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/#primaryimage"},"image":{"@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/ursa.marketing\/app\/uploads\/2024\/12\/Nouvel-article-Ursa-1.png","datePublished":"2025-01-01T09:00:58+00:00","dateModified":"2025-01-02T09:33:25+00:00","description":"D\u00e9couvrez l\u2019actualit\u00e9 marketing de janvier 2025: d\u00e9veloppement de ChatGPT Pro, Sora AI, Gemini 2.0, Siri LLM, Reddit AI, rapport Interbrand et plus encore!","breadcrumb":{"@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/#primaryimage","url":"https:\/\/ursa.marketing\/app\/uploads\/2024\/12\/Nouvel-article-Ursa-1.png","contentUrl":"https:\/\/ursa.marketing\/app\/uploads\/2024\/12\/Nouvel-article-Ursa-1.png","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-janvier-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ursa.marketing\/fr\/"},{"@type":"ListItem","position":2,"name":"Les nouveaut\u00e9s de janvier 2025 en marketing num\u00e9rique | ChatGPT Pro, Sora AI, Gemini 2.0, Siri LLM, Reddit AI, rapport Interbrand 2024"}]},{"@type":"WebSite","@id":"https:\/\/ursa.marketing\/fr\/#website","url":"https:\/\/ursa.marketing\/fr\/","name":"Ursa Marketing","description":"Votre Guide vers la r\u00e9ussite num\u00e9rique","publisher":{"@id":"https:\/\/ursa.marketing\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ursa.marketing\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ursa.marketing\/fr\/#organization","name":"Ursa Marketing","url":"https:\/\/ursa.marketing\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg","contentUrl":"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg","width":1200,"height":627,"caption":"Ursa Marketing"},"image":{"@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UrsaNumerique\/","https:\/\/www.linkedin.com\/company\/ursa-marketing\/"]},{"@type":"Person","@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/person\/85c8bf43901c9d1621c3f46a7dc375b9","name":"Patriq Ch\u00e9nier"}]}},"_links":{"self":[{"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/posts\/2929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/comments?post=2929"}],"version-history":[{"count":2,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/posts\/2929\/revisions"}],"predecessor-version":[{"id":2938,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/posts\/2929\/revisions\/2938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/media\/2930"}],"wp:attachment":[{"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/media?parent=2929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/categories?post=2929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/tags?post=2929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}