{"id":2891,"date":"2024-11-28T14:42:29","date_gmt":"2024-11-28T14:42:29","guid":{"rendered":"https:\/\/ursa.marketing\/?p=2891"},"modified":"2024-11-29T13:53:41","modified_gmt":"2024-11-29T13:53:41","slug":"les-nouveautes-de-decembre-2024-en-marketing-numerique-boxing-day-google-ai-overview-et-nouveautes-google-maps","status":"publish","type":"post","link":"https:\/\/ursa.marketing\/fr\/les-nouveautes-de-decembre-2024-en-marketing-numerique-boxing-day-google-ai-overview-et-nouveautes-google-maps\/","title":{"rendered":"Les nouveaut\u00e9s de d\u00e9cembre 2024 en marketing num\u00e9rique | Boxing Day, Google AI Overview et nouveaut\u00e9s Google Maps"},"content":{"rendered":"<h2><b>Boxing Day : D\u00e9couvrez tous nos conseils pour une strat\u00e9gie de marketing num\u00e9rique r\u00e9ussie!\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Le 26 d\u00e9cembre prochain, le Boxing Day offrira une occasion en or aux marques de promouvoir leurs produits \u00e0 prix r\u00e9duit juste apr\u00e8s la f\u00eate de No\u00ebl. V\u00e9ritable incontournable pour les consommateurs, cette journ\u00e9e exige cependant des strat\u00e9gies de marketing num\u00e9rique solides pour se d\u00e9marquer face \u00e0 une concurrence f\u00e9roce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans un <\/span><a href=\"https:\/\/ursa.marketing\/fr\/les-nouveautes-de-novembre-2024-en-marketing-numerique-black-friday-nouveautes-sur-tiktok-et-google-ads\/\"><span style=\"font-weight: 400;\">pr\u00e9c\u00e9dent article<\/span><\/a><span style=\"font-weight: 400;\">, nous vous avions partag\u00e9 des conseils pratiques pour maximiser vos ventes durant le Black Friday. Ces m\u00eames strat\u00e9gies peuvent s\u2019appliquer au Boxing Day pour en tirer le meilleur parti :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Pr\u00e9parez un budget publicitaire sp\u00e9cifique au Boxing Day<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Selon votre secteur, il peut \u00eatre n\u00e9cessaire d\u2019ajuster vos budgets \u00e0 la hausse ou \u00e0 la baisse.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Si la comp\u00e9tition dans votre industrie est plus intense durant cette p\u00e9riode, le CPM risque d\u2019\u00eatre \u00e9lev\u00e9. Augmentez alors votre budget publicitaire pour demeurer comp\u00e9titif si vous souhaitez participer au Boxing Day. Dans le cas contraire, envisagez de r\u00e9duire temporairement vos budgets pour \u00e9viter des d\u00e9penses vous rapportant peu de visibilit\u00e9.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les secteurs moins touch\u00e9s par le Boxing Day peuvent maintenir leur budget habituel, tout en surveillant les fluctuations du CPM pour \u00e9viter des augmentations inattendues.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Enfin, analysez vos budgets et vos performances des ann\u00e9es ant\u00e9rieures pour mieux anticiper et allouer vos ressources. Nous vous invitons \u00e0 consulter <\/span><a href=\"https:\/\/ursa.marketing\/fr\/les-nouveautes-de-novembre-2024-en-marketing-numerique-black-friday-nouveautes-sur-tiktok-et-google-ads\/\"><span style=\"font-weight: 400;\">cet article<\/span><\/a><span style=\"font-weight: 400;\"> pour plus de d\u00e9tails.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Cr\u00e9ez des offres attractives pour le Boxing Day<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Misez sur des promotions percutantes, telles que des remises, des offres group\u00e9es ou des avantages exclusifs. Vous pourriez ajuster vos prix selon vos objectifs. Par exemple :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pour liquider vos stocks, vous pourriez diminuer vos prix ou donner un rabais.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pour augmenter le panier moyen, il est possible d\u2019adopter une strat\u00e9gie de prix en escalier, en proposant par exemple 10% pour les achats allant de 100$ \u00e0 149$, 15% pour les achats de 150$ \u00e0 200$ et 20% pour les achats sup\u00e9rieurs \u00e0 200$.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pour diminuer la barri\u00e8re \u00e0 l&rsquo;achat des nouveaux acheteurs, vous pourriez offrir la livraison gratuite.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Afin de mettre de l\u2019avant vos promotions, assurez-vous que :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vos offres soient bien visibles sur votre site, id\u00e9alement d\u00e8s la page d\u2019accueil.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vos offres soient efficacement relay\u00e9es par des infolettres, des publicit\u00e9s et des publications sur vos r\u00e9seaux sociaux.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Les consommateurs ayant de nombreuses options durant cette p\u00e9riode, il est essentiel de proposer des offres comp\u00e9titives pour vous distinguer. Si votre notori\u00e9t\u00e9 est encore limit\u00e9e, il peut \u00eatre strat\u00e9gique de r\u00e9duire temporairement vos marges, afin d\u2019attirer de nouveaux clients. Cela dit, une bonne strat\u00e9gie de fid\u00e9lisation devra \u00eatre mise en place pour maximiser la valeur \u00e0 long terme de ces nouveaux clients.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Optimisez votre site web pour le Boxing Day<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Votre site doit \u00eatre techniquement pr\u00eat pour affronter une hausse de trafic. Mettez de l\u2019avant vos meilleures offres d\u00e8s la page d\u2019accueil et simplifiez le processus d\u2019achat pour \u00e9viter toute friction. Testez \u00e9galement vos codes promotionnels \u00e0 l\u2019avance pour pr\u00e9venir les erreurs le jour J. Finalement, veillez \u00e0 ce que votre <\/span><i><span style=\"font-weight: 400;\">tracking<\/span><\/i><span style=\"font-weight: 400;\"> soit fonctionnel, dans le but d\u2019\u00e9valuer votre performance r\u00e9elle.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>G\u00e9rez votre stock et votre logistique en amont du Boxing Day<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Un bon suivi logistique est crucial pour r\u00e9pondre aux attentes des consommateurs.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u00e9rifiez vos stocks en vous basant sur les donn\u00e9es de ventes des ann\u00e9es pass\u00e9es.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Travaillez \u00e9troitement avec vos fournisseurs et vos transporteurs pour garantir des livraisons rapides et sans accroc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Une logistique fluide renforcera la satisfaction client et encouragera la fid\u00e9lisation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En int\u00e9grant ces strat\u00e9gies de marketing num\u00e9rique, vous pourrez maximiser vos r\u00e9sultats pour le Boxing Day. <\/span><a href=\"https:\/\/ursa.marketing\/fr\/contact\/\"><span style=\"font-weight: 400;\">Notre \u00e9quipe reste \u00e0 votre disposition<\/span><\/a><span style=\"font-weight: 400;\"> pour vous accompagner.<\/span><\/p>\n<h2><b>Google AI Overview d\u00e9sormais disponible aux \u00c9tats-Unis<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Depuis mai 2024, Google teste des fonctionnalit\u00e9s d\u2019intelligence artificielle (IA) pour offrir aux internautes des r\u00e9sultats de recherche encore plus pertinents. Initialement en phase de <\/span><a href=\"https:\/\/ursa.marketing\/fr\/les-nouveautes-doctobre-2024-en-marketing-numerique-loi-25-search-gpt-google-ai-overviews-publicite-netflix\/\"><span style=\"font-weight: 400;\">test dans 7 pays<\/span><\/a><span style=\"font-weight: 400;\">, Google AI Overview est maintenant accessible \u00e0 tous les utilisateurs situ\u00e9s aux \u00c9tats-Unis, gr\u00e2ce aux r\u00e9sultats prometteurs obtenus lors de cette p\u00e9riode d\u2019exp\u00e9rimentation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Actuellement, cette fonctionnalit\u00e9 est disponible uniquement sur mobile et se limite aux recherches li\u00e9es aux recettes. En fonction des requ\u00eates des utilisateurs, Google propose<\/span> <span style=\"font-weight: 400;\">une pr\u00e9sentation optimis\u00e9e mettant en avant des articles, des vid\u00e9os, des forums et d\u2019autres formats r\u00e9pondant le mieux \u00e0 leurs besoins. Voici un aper\u00e7u :<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2894 aligncenter\" src=\"https:\/\/ursa.marketing\/app\/uploads\/2024\/11\/Image-article-de-blogue-Ursa.gif\" alt=\"\" width=\"392\" height=\"392\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source : <\/span><a href=\"https:\/\/searchengineland.com\/google-rolling-out-new-ai-overview-links-and-organized-search-results-447205?mkt_tok=NzI3LVpRRS0wNDQAAAGV9by3eVCGAhlsvI-rnbBHl3qtqQ3PzxJ_UMc4Hfkh6vl1E2nVg8Dg-O_yI3g_ec-ODcYdzYaQuReZttSvLrXzRz25EIqllz7qu8hnoK5E3fTpYQ\"><span style=\"font-weight: 400;\">Search Engine Land<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Le g\u00e9ant du web continue d\u2019explorer les possibilit\u00e9s offertes par l\u2019IA. <\/span><a href=\"https:\/\/marketing.us4.list-manage.com\/subscribe?u=b01fa5e5c3d2841058f946b11&amp;id=b814053c3e\"><span style=\"font-weight: 400;\">Restez \u00e0 l\u2019\u00e9coute<\/span><\/a><span style=\"font-weight: 400;\"> pour d\u00e9couvrir les prochaines \u00e9volutions de cette technologie innovante.<\/span><b><\/b><\/p>\n<h2><b>Produits de Google Merchant Center dor\u00e9navant visibles sur Google Maps<\/b><b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Il est aujourd\u2019hui possible d\u2019effectuer <\/span><a href=\"https:\/\/searchengineland.com\/google-maps-adds-products-nearby-for-product-searches-448326?mkt_tok=NzI3LVpRRS0wNDQAAAGWzj4aXSHids2FaIIaKLtt8MgeQ644WbFlkK6YM2pyYhtLviG_YLDikjofMNS0IKbQLyYbhnrSkTUzGwDPzBTvNNH8-XwVRo2vWMAnLxWIGBBkqw\"><span style=\"font-weight: 400;\">une recherche de produits sur Google Maps<\/span><\/a><span style=\"font-weight: 400;\"> et de savoir o\u00f9 les trouver \u00e0 proximit\u00e9 de chez soi. Les articles concern\u00e9s incluent des produits m\u00e9nagers, des appareils \u00e9lectroniques, des v\u00eatements et des articles d\u2019\u00e9picerie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En plus de la visibilit\u00e9 des produits dans Search et Shopping, cette fonctionnalit\u00e9 offre une nouvelle opportunit\u00e9 aux entreprises d\u2019afficher leurs produits sur Google Maps. Pour en b\u00e9n\u00e9ficier, il suffit de garder \u00e0 jour votre compte Google Merchant Center.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour vous assurer d\u2019\u00eatre \u00e0 la fine pointe en marketing num\u00e9rique et de maximiser votre visibilit\u00e9, <\/span><a href=\"https:\/\/ursa.marketing\/fr\/contact\/\"><span style=\"font-weight: 400;\">contactez notre \u00e9quipe<\/span><\/a><span style=\"font-weight: 400;\"> d\u00e8s aujourd\u2019hui. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boxing Day : D\u00e9couvrez tous nos conseils pour une strat\u00e9gie de marketing num\u00e9rique r\u00e9ussie!\u00a0 Le 26 d\u00e9cembre prochain, le Boxing &hellip;<\/p>\n","protected":false},"author":12,"featured_media":2892,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,10,25],"tags":[],"class_list":["post-2891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-google","category-marketing-numerique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boxing Day, Google AI Overview, Google Maps | Blogue | Ursa<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l\u2019actualit\u00e9 de d\u00e9cembre 2024 en marketing num\u00e9rique. 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