{"id":2504,"date":"2024-07-29T14:09:12","date_gmt":"2024-07-29T14:09:12","guid":{"rendered":"https:\/\/ursa.marketing\/?p=2504"},"modified":"2024-07-30T18:03:56","modified_gmt":"2024-07-30T18:03:56","slug":"les-nouveautes-du-mois-en-marketing-numerique-aout-2024","status":"publish","type":"post","link":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/","title":{"rendered":"Les nouveaut\u00e9s du mois en marketing num\u00e9rique | Ao\u00fbt 2024"},"content":{"rendered":"<h2><b>TikTok a restreint les options de ciblage publicitaire destin\u00e9es aux adolescents sur sa plateforme<\/b><b><\/b><\/h2>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-implements-restrictions-ads-targeted-teens-ai-disclosure\/720667\/\"><span style=\"font-weight: 400;\">TikTok a r\u00e9cemment annonc\u00e9 mettre en place de nouvelles restrictions<\/span><\/a><span style=\"font-weight: 400;\"> visant \u00e0 limiter les publicit\u00e9s ciblant les adolescents aux \u00c9tats-Unis, afin de ne pas influencer leurs pens\u00e9es. Voici les diff\u00e9rents changements effectifs depuis le 1<\/span><span style=\"font-weight: 400;\">er <\/span><span style=\"font-weight: 400;\">juillet 2024 :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ciblage limit\u00e9 : Pour cibler les adolescents aux \u00c9tats-Unis, les annonceurs sur TikTok sont restreints \u00e0 des options de requ\u00eates larges, telles que la localisation, la langue et les informations li\u00e9es aux appareils. Le ciblage personnalis\u00e9 est d\u00e9sormais interdit pour cette audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personnalisation des sujets publicitaires : Les utilisateurs peuvent maintenant<\/span> <span style=\"font-weight: 400;\">personnaliser les sujets publicitaires auxquels ils sont expos\u00e9s.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9connexion des annonceurs : Les utilisateurs de TikTok peuvent dor\u00e9navant choisir de d\u00e9connecter les annonceurs pour emp\u00eacher ces derniers d\u2019utiliser leurs donn\u00e9es personnelles en dehors de la plateforme. De plus, il est possible de<\/span> <span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">supprimer l\u2019historique de leur activit\u00e9, limitant ainsi les donn\u00e9es accessibles aux annonceurs.<br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<h2><b><br \/>\nOptimisez la performance de vos annonces Google Ads en utilisant les biais cognitifs<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Derni\u00e8rement, l\u2019\u00e9quipe Ursa Marketing a test\u00e9 <\/span><a href=\"https:\/\/www.ceos.fr\/blog\/ecrire-les-meilleures-annonces-google-ads-en-utilisant-ces-6-biais-cognitifs\"><span style=\"font-weight: 400;\">une nouvelle technique<\/span><\/a><span style=\"font-weight: 400;\"> de r\u00e9daction dans le but d\u2019optimiser la performance des annonces sur Google Ads. \u00c9labor\u00e9e par Pierre-Baptiste, cofondateur de C\u00e9os, cette m\u00e9thode a pour objectif de prendre en compte les biais cognitifs humains lors de la r\u00e9daction des annonces, et ce, afin d\u2019augmenter l\u2019int\u00e9r\u00eat des utilisateurs expos\u00e9s \u00e0 ces annonces. Notre \u00e9quipe de strat\u00e8ges marketing a d\u2019ailleurs constat\u00e9 une augmentation du taux de clics sur les annonces r\u00e9dig\u00e9es en suivant cette pratique. On vous en dit plus!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La r\u00e9daction d\u2019annonces Google Ads impose des contraintes en mati\u00e8re de caract\u00e8res, de nombre de titres, de descriptions et d\u2019ordre d\u2019assemblage de ces \u00e9l\u00e9ments sur les r\u00e9sultats du r\u00e9seau de recherche Google. Avec les biais cognitifs et la fonctionnalit\u00e9 de \u00ab pin \u00bb sur certains titres, les annonceurs peuvent davantage capter l\u2019attention des utilisateurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour ce faire, les annonceurs doivent utiliser divers biais cognitifs humains comme les heuristiques de cat\u00e9gorie, le pouvoir de l\u2019instant, la preuve sociale, l\u2019autorit\u00e9, le pouvoir de la gratuit\u00e9 et la raret\u00e9 lors de la r\u00e9daction des annonces. En \u00ab pinant \u00bb certains titres, il est \u00e9galement possible de mieux contr\u00f4ler l\u2019ordre des \u00e9l\u00e9ments \u00e0 afficher sur les annonces. On vous invite \u00e0 lire <\/span><a href=\"https:\/\/www.ceos.fr\/blog\/ecrire-les-meilleures-annonces-google-ads-en-utilisant-ces-6-biais-cognitifs\"><span style=\"font-weight: 400;\">l\u2019article de Pierre-Baptiste<\/span><\/a><span style=\"font-weight: 400;\"> pour plus de d\u00e9tails.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Nouvelle strat\u00e9gie de TikTok pour augmenter le nombre de publications sur sa plateforme<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Lorsqu\u2019un utilisateur t\u00e9l\u00e9chargeait une vid\u00e9o mont\u00e9e sur TikTok, celle-ci contenait le logo de la plateforme. Aujourd\u2019hui, on peut t\u00e9l\u00e9charger les vid\u00e9os sans ce logo, \u00e0 condition de les publier d\u2019abord sur TikTok. Cela permet aux cr\u00e9ateurs de contenu de r\u00e9utiliser plus facilement leurs vid\u00e9os sur d\u2019autres plateformes, tout en garantissant que TikTok obtienne la premi\u00e8re publication.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Avez-vous d\u00e9j\u00e0 pens\u00e9 \u00e0 faire du marketing d\u2019influence avec des influenceurs d\u2019intelligence artificielle?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Avec un march\u00e9 estim\u00e9 \u00e0 plus de 20 milliards de dollars am\u00e9ricains, le marketing d\u2019influence a pris une place importante dans les strat\u00e9gies publicitaires des entreprises. Mais avez-vous entendu parler de marketing d\u2019influence effectu\u00e9 par des influenceurs d\u2019intelligence artificielle (IA)? Vous \u00eates sceptique? Et si l\u2019on vous disait que l\u2019un d\u2019entre eux est suivi par des millions de personnes, toutes plateformes confondues?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les influenceurs d\u2019IA op\u00e8rent gr\u00e2ce \u00e0 des technologies telles que l\u2019image de synth\u00e8se et le traitement du langage naturel, offrant des interactions tr\u00e8s proches de la r\u00e9alit\u00e9. Tout comme les influenceurs humains, ces personnages cr\u00e9\u00e9s de toutes pi\u00e8ces publient des <\/span><i><span style=\"font-weight: 400;\">selfies<\/span><\/i><span style=\"font-weight: 400;\"> et partagent leur activit\u00e9 quotidienne sur les r\u00e9seaux sociaux.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour Neil Patel, ces influenceurs compl\u00e8tent, mais ne devraient pas remplacer les influenceurs humains. Cependant, ils am\u00e8nent de belles opportunit\u00e9s aux entreprises dont :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des co\u00fbts r\u00e9duits puisqu\u2019\u00e9tant moins on\u00e9reux que les influenceurs humains;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un contr\u00f4le total de la marque;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des possibilit\u00e9s cr\u00e9atives plus riches, n\u2019\u00e9tant pas limit\u00e9s \u00e0 l\u2019environnement r\u00e9el;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des capacit\u00e9s analytiques in\u00e9gal\u00e9es permettant d\u2019optimiser les interactions en temps r\u00e9el;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une disponibilit\u00e9 totale, 24\/7.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Toutefois, il va sans dire que les influenceurs d\u2019IA pr\u00e9sentent aussi de grandes limites. On pense entre autres aux enjeux \u00e9thiques, au risque de d\u00e9sinformation et \u00e0 la repr\u00e9sentation de standards de beaut\u00e9 inatteignables.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00e9couvrez-en plus dans <\/span><a href=\"https:\/\/neilpatel.com\/blog\/ai-influencers\/\"><span style=\"font-weight: 400;\">cet article<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok a restreint les options de ciblage publicitaire destin\u00e9es aux adolescents sur sa plateforme TikTok a r\u00e9cemment annonc\u00e9 mettre en &hellip;<\/p>\n","protected":false},"author":7,"featured_media":2505,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,19],"tags":[],"class_list":["post-2504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-dinfluence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les nouveaut\u00e9s du mois en marketing num\u00e9rique | Ao\u00fbt 2024 | Ursa Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les nouveaut\u00e9s du mois en marketing num\u00e9rique | Ao\u00fbt 2024 | Ursa Marketing\" \/>\n<meta property=\"og:description\" content=\"TikTok a restreint les options de ciblage publicitaire destin\u00e9es aux adolescents sur sa plateforme TikTok a r\u00e9cemment annonc\u00e9 mettre en &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Ursa Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UrsaNumerique\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-29T14:09:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-30T18:03:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ursa.marketing\/app\/uploads\/2024\/07\/Nouvel-article-Ursa-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arnaud Toupet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud Toupet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/\"},\"author\":{\"name\":\"Arnaud Toupet\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/person\/0dab93dfba397462451d66fc05eb87e4\"},\"headline\":\"Les nouveaut\u00e9s du mois en marketing num\u00e9rique | Ao\u00fbt 2024\",\"datePublished\":\"2024-07-29T14:09:12+00:00\",\"dateModified\":\"2024-07-30T18:03:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/\"},\"wordCount\":783,\"publisher\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2024\/07\/Nouvel-article-Ursa-1.jpg\",\"articleSection\":[\"Google\",\"Marketing d'influence\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/\",\"url\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/\",\"name\":\"Les nouveaut\u00e9s du mois en marketing num\u00e9rique | Ao\u00fbt 2024 | Ursa Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2024\/07\/Nouvel-article-Ursa-1.jpg\",\"datePublished\":\"2024-07-29T14:09:12+00:00\",\"dateModified\":\"2024-07-30T18:03:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/#primaryimage\",\"url\":\"https:\/\/ursa.marketing\/app\/uploads\/2024\/07\/Nouvel-article-Ursa-1.jpg\",\"contentUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2024\/07\/Nouvel-article-Ursa-1.jpg\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ursa.marketing\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les nouveaut\u00e9s du mois en marketing num\u00e9rique | Ao\u00fbt 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#website\",\"url\":\"https:\/\/ursa.marketing\/fr\/\",\"name\":\"Ursa Marketing\",\"description\":\"Votre Guide vers la r\u00e9ussite num\u00e9rique\",\"publisher\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ursa.marketing\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#organization\",\"name\":\"Ursa Marketing\",\"url\":\"https:\/\/ursa.marketing\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg\",\"contentUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg\",\"width\":1200,\"height\":627,\"caption\":\"Ursa Marketing\"},\"image\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/UrsaNumerique\/\",\"https:\/\/www.linkedin.com\/company\/ursa-marketing\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/person\/0dab93dfba397462451d66fc05eb87e4\",\"name\":\"Arnaud Toupet\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les nouveaut\u00e9s du mois en marketing num\u00e9rique | Ao\u00fbt 2024 | Ursa Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/","og_locale":"fr_FR","og_type":"article","og_title":"Les nouveaut\u00e9s du mois en marketing num\u00e9rique | Ao\u00fbt 2024 | Ursa Marketing","og_description":"TikTok a restreint les options de ciblage publicitaire destin\u00e9es aux adolescents sur sa plateforme TikTok a r\u00e9cemment annonc\u00e9 mettre en &hellip;","og_url":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/","og_site_name":"Ursa Marketing","article_publisher":"https:\/\/www.facebook.com\/UrsaNumerique\/","article_published_time":"2024-07-29T14:09:12+00:00","article_modified_time":"2024-07-30T18:03:56+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/ursa.marketing\/app\/uploads\/2024\/07\/Nouvel-article-Ursa-1.jpg","type":"image\/jpeg"}],"author":"Arnaud Toupet","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Arnaud Toupet","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/#article","isPartOf":{"@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/"},"author":{"name":"Arnaud Toupet","@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/person\/0dab93dfba397462451d66fc05eb87e4"},"headline":"Les nouveaut\u00e9s du mois en marketing num\u00e9rique | Ao\u00fbt 2024","datePublished":"2024-07-29T14:09:12+00:00","dateModified":"2024-07-30T18:03:56+00:00","mainEntityOfPage":{"@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/"},"wordCount":783,"publisher":{"@id":"https:\/\/ursa.marketing\/fr\/#organization"},"image":{"@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/ursa.marketing\/app\/uploads\/2024\/07\/Nouvel-article-Ursa-1.jpg","articleSection":["Google","Marketing d'influence"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/","url":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/","name":"Les nouveaut\u00e9s du mois en marketing num\u00e9rique | Ao\u00fbt 2024 | Ursa Marketing","isPartOf":{"@id":"https:\/\/ursa.marketing\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/#primaryimage"},"image":{"@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/ursa.marketing\/app\/uploads\/2024\/07\/Nouvel-article-Ursa-1.jpg","datePublished":"2024-07-29T14:09:12+00:00","dateModified":"2024-07-30T18:03:56+00:00","breadcrumb":{"@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/#primaryimage","url":"https:\/\/ursa.marketing\/app\/uploads\/2024\/07\/Nouvel-article-Ursa-1.jpg","contentUrl":"https:\/\/ursa.marketing\/app\/uploads\/2024\/07\/Nouvel-article-Ursa-1.jpg","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-aout-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ursa.marketing\/fr\/"},{"@type":"ListItem","position":2,"name":"Les nouveaut\u00e9s du mois en marketing num\u00e9rique | Ao\u00fbt 2024"}]},{"@type":"WebSite","@id":"https:\/\/ursa.marketing\/fr\/#website","url":"https:\/\/ursa.marketing\/fr\/","name":"Ursa Marketing","description":"Votre Guide vers la r\u00e9ussite num\u00e9rique","publisher":{"@id":"https:\/\/ursa.marketing\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ursa.marketing\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ursa.marketing\/fr\/#organization","name":"Ursa Marketing","url":"https:\/\/ursa.marketing\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg","contentUrl":"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg","width":1200,"height":627,"caption":"Ursa Marketing"},"image":{"@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UrsaNumerique\/","https:\/\/www.linkedin.com\/company\/ursa-marketing\/"]},{"@type":"Person","@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/person\/0dab93dfba397462451d66fc05eb87e4","name":"Arnaud Toupet"}]}},"_links":{"self":[{"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/posts\/2504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/comments?post=2504"}],"version-history":[{"count":1,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/posts\/2504\/revisions"}],"predecessor-version":[{"id":2507,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/posts\/2504\/revisions\/2507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/media\/2505"}],"wp:attachment":[{"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/media?parent=2504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/categories?post=2504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/tags?post=2504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}