{"id":2232,"date":"2024-04-25T14:37:30","date_gmt":"2024-04-25T14:37:30","guid":{"rendered":"https:\/\/ursa.marketing\/?p=2232"},"modified":"2024-05-21T15:40:15","modified_gmt":"2024-05-21T15:40:15","slug":"les-nouveautes-du-mois-en-marketing-numerique-mai-2024","status":"publish","type":"post","link":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/","title":{"rendered":"Les nouveaut\u00e9s du mois en marketing num\u00e9rique | Mai 2024"},"content":{"rendered":"<h2><b>L\u2019actualit\u00e9 en bref<\/b><\/h2>\n<p>&nbsp;<\/p>\n<h2><b>Nouveaut\u00e9s sur les formats d\u2019Instagram<\/b><\/h2>\n<p><a href=\"https:\/\/www.socialmediaexaminer.com\/instagram-updates-ads-messaging-carousels-and-more\/\"><span style=\"font-weight: 400;\">Instagram a annonc\u00e9 plusieurs changements<\/span><\/a><span style=\"font-weight: 400;\"> apport\u00e9s aux formats disponibles sur sa plateforme :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Certains utilisateurs peuvent importer jusqu\u2019\u00e0 20 images par carrousel, alors qu\u2019il \u00e9tait jusqu\u2019ici possible d\u2019en ajouter 10 au maximum. Cette fonctionnalit\u00e9 est en cours d\u2019essai et n\u2019est actuellement pas accessible au grand public.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lorsqu\u2019un utilisateur commente un carrousel, il peut sp\u00e9cifier \u00e0 quelle diapositive il se r\u00e9f\u00e8re en utilisant le symbole @ suivi du num\u00e9ro de la diapositive. Une ic\u00f4ne de la diapositive en question est alors ajout\u00e9e au commentaire.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Il est d\u00e9sormais possible de <\/span><i><span style=\"font-weight: 400;\">booster<\/span><\/i><span style=\"font-weight: 400;\"> une publication en y incluant de la musique.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram permet de mettre de l\u2019avant des codes promotionnels dans les publicit\u00e9s diffus\u00e9es sur la plateforme. Ces codes seront automatiquement appliqu\u00e9s lors du paiement ou pourront \u00eatre facilement copi\u00e9s par les utilisateurs, afin d\u2019am\u00e9liorer leur exp\u00e9rience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les utilisateurs d\u2019Instagram peuvent modifier un message priv\u00e9 jusqu\u2019\u00e0 15 minutes apr\u00e8s son envoi. Il est \u00e9galement possible de <\/span><i><span style=\"font-weight: 400;\">pinner<\/span><\/i><span style=\"font-weight: 400;\"> certaines conversations pour y avoir plus facilement acc\u00e8s.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La dur\u00e9e des <\/span><i><span style=\"font-weight: 400;\">reels<\/span><\/i><span style=\"font-weight: 400;\"> pourrait \u00eatre augment\u00e9e \u00e0 3 minutes. Ceci est encore en cours d\u2019exploration par la plateforme.<\/span><\/li>\n<\/ul>\n<h2><b><br \/>\nTikTok donne aux annonceurs plus de contr\u00f4le sur leurs placements publicitaires<\/b><b><\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deux <\/span><a href=\"https:\/\/searchengineland.com\/tiktok-enhanced-ad-placement-controls-439621\"><span style=\"font-weight: 400;\">grandes nouveaut\u00e9s sont ajout\u00e9es sur TikTok<\/span><\/a><span style=\"font-weight: 400;\"> :\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Les annonceurs peuvent maintenant choisir d\u2019exclure leurs placements publicitaires des cat\u00e9gories suivantes : jeux d\u2019argent et loteries, jeux vid\u00e9o violents, sports de combat et contenu destin\u00e9 aux jeunes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Il est possible de s\u00e9lectionner un secteur d\u2019activit\u00e9 dans lequel la marque veut appara\u00eetre, afin de garder plus de contr\u00f4le sur son exposition. Les secteurs disponibles sont : animaux de compagnie, beaut\u00e9, alimentation, mode, voyage, services financiers, technologie, automobile, jeux, services professionnels et divertissement.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">De plus, <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktoks-photo-app-looks-step-closer-to-reality\/712502\/\"><span style=\"font-weight: 400;\">TikTok pourrait lancer prochainement une nouvelle application photo<\/span><\/a><span style=\"font-weight: 400;\">, nomm\u00e9e <\/span><i><span style=\"font-weight: 400;\">TikTok Notes<\/span><\/i><span style=\"font-weight: 400;\">. Celle-ci permettrait aux utilisateurs d\u2019y partager des images, comme on a pu le faire avec Instagram. Aucune annonce officielle de sortie n\u2019a cependant eu lieu.<br \/>\n<\/span><br \/>\n<b><\/b><\/p>\n<h2><b>Nouveaut\u00e9 sur YouTube Shopping<\/b><b><\/b><\/h2>\n<p><a href=\"https:\/\/searchengineland.com\/youtube-shopping-updates-collections-affiliate-hub-439578\"><span style=\"font-weight: 400;\">YouTube Shopping lance une fonctionnalit\u00e9 appel\u00e9e Collection<\/span><\/a><span style=\"font-weight: 400;\">, permettant aux cr\u00e9ateurs de la plateforme de mettre de l\u2019avant leurs produits favoris provenant d\u2019une ou de plusieurs boutiques connect\u00e9es \u00e0 YouTube Shopping. Cette collection sera affich\u00e9e dans la liste de produits et dans la description vid\u00e9o du cr\u00e9ateur, ainsi que sur le profil des boutiques mentionn\u00e9es.<\/span><\/p>\n<h2><b><br \/>\nUne \u00e9tude r\u00e9v\u00e8le les meilleures pratiques \u00e0 adopter sur LinkedIn<\/b><b><\/b><\/h2>\n<p><a href=\"https:\/\/searchengineland.com\/linkedins-most-effective-posting-strategies-439568\"><span style=\"font-weight: 400;\">Une \u00e9tude men\u00e9e par Socialinsider<\/span><\/a><span style=\"font-weight: 400;\"> identifie les meilleures pratiques pour g\u00e9n\u00e9rer le plus de partages, d\u2019impressions et d\u2019engagement sur les publications LinkedIn. Voici les conseils \u00e0 suivre :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u2019utilisation de plusieurs images et de descriptions courtes dans vos publications contribue \u00e0 augmenter l\u2019engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le contenu vid\u00e9o a plus de chance d\u2019\u00eatre partag\u00e9.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">En mettant en place des sondages, vous \u00eates plus susceptible d\u2019obtenir un nombre \u00e9lev\u00e9 d\u2019impressions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Il est b\u00e9n\u00e9fique pour votre image d\u2019encourager vos employ\u00e9s \u00e0 cr\u00e9er un profil sur la plateforme et \u00e0 le maintenir \u00e0 jour.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finalement, il est recommand\u00e9 d\u2019analyser les statistiques disponibles \u00e0 m\u00eame la plateforme pour mieux comprendre son audience et interagir avec elle strat\u00e9giquement.<\/span><\/li>\n<\/ul>\n<h2><b><br \/>\nL\u2019intelligence artificielle (IA) pourrait mener \u00e0 une baisse du trafic de recherche<\/b><b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Aviez-vous d\u00e9j\u00e0 pens\u00e9 que l\u2019IA pourrait alt\u00e9rer vos efforts SEO? Selon Gartner, <\/span><a href=\"https:\/\/www.itforbusiness.fr\/lia-pourrait-reduire-le-trafic-des-moteurs-de-recherche-de-25-dici-2026-73738\"><span style=\"font-weight: 400;\">l\u2019IA a chang\u00e9 les habitudes de recherche des utilisateurs<\/span><\/a><span style=\"font-weight: 400;\">, ce qui pourrait diminuer le trafic sur les moteurs de recherche de 25% d\u2019ici 2026. En effet, avec des plateformes telles que ChatGPT par exemple, le trafic sur les actuels moteurs de recherche du web a \u00e9t\u00e9 r\u00e9duit d\u2019un quart. Ceci pourrait avoir des cons\u00e9quences n\u00e9gatives sur l\u2019activit\u00e9 de toutes les entreprises dont la strat\u00e9gie repose sur le SEO.\u00a0<\/span><b><\/b><\/p>\n<h2><b><br \/>\nGoogle lance <\/b><b><i>Google Vids<\/i><\/b><b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Le g\u00e9ant du web a annonc\u00e9 le lancement de <\/span><i><span style=\"font-weight: 400;\">Google Vids<\/span><\/i><span style=\"font-weight: 400;\">, une application fonctionnant avec l\u2019IA pour g\u00e9n\u00e9rer des vid\u00e9os. Cette nouvelle fonctionnalit\u00e9 sera ajout\u00e9e tr\u00e8s prochainement \u00e0 Google Workspace. D\u00e9couvrez-en plus sur son fonctionnement <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=4SCjXcBeW1E\"><span style=\"font-weight: 400;\">ici.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019actualit\u00e9 en bref &nbsp; Nouveaut\u00e9s sur les formats d\u2019Instagram Instagram a annonc\u00e9 plusieurs changements apport\u00e9s aux formats disponibles sur sa &hellip;<\/p>\n","protected":false},"author":12,"featured_media":2233,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,10,25,8],"tags":[],"class_list":["post-2232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-google","category-marketing-numerique","category-reseaux-sociaux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Actualit\u00e9 en marketing | Mai 2024 | Blogue | Ursa Marketing<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l\u2019actualit\u00e9 de mai 2024 en marketing num\u00e9rique : de TikTok \u00e0 LinkedIn, en passant par Instagram, YouTube Shopping et Google Vids.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Actualit\u00e9 en marketing | Mai 2024 | Blogue | Ursa Marketing\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez l\u2019actualit\u00e9 de mai 2024 en marketing num\u00e9rique : de TikTok \u00e0 LinkedIn, en passant par Instagram, YouTube Shopping et Google Vids.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Ursa Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UrsaNumerique\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-25T14:37:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-21T15:40:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ursa.marketing\/app\/uploads\/2024\/04\/Nouvel-article-Ursa-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patriq Ch\u00e9nier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patriq Ch\u00e9nier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/\"},\"author\":{\"name\":\"Patriq Ch\u00e9nier\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/person\/85c8bf43901c9d1621c3f46a7dc375b9\"},\"headline\":\"Les nouveaut\u00e9s du mois en marketing num\u00e9rique | Mai 2024\",\"datePublished\":\"2024-04-25T14:37:30+00:00\",\"dateModified\":\"2024-05-21T15:40:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/\"},\"wordCount\":710,\"publisher\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2024\/04\/Nouvel-article-Ursa-1.png\",\"articleSection\":[\"Facebook\",\"Google\",\"Marketing num\u00e9rique\",\"R\u00e9seaux sociaux\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/\",\"url\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/\",\"name\":\"Actualit\u00e9 en marketing | Mai 2024 | Blogue | Ursa Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2024\/04\/Nouvel-article-Ursa-1.png\",\"datePublished\":\"2024-04-25T14:37:30+00:00\",\"dateModified\":\"2024-05-21T15:40:15+00:00\",\"description\":\"D\u00e9couvrez l\u2019actualit\u00e9 de mai 2024 en marketing num\u00e9rique : de TikTok \u00e0 LinkedIn, en passant par Instagram, YouTube Shopping et Google Vids.\",\"breadcrumb\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/#primaryimage\",\"url\":\"https:\/\/ursa.marketing\/app\/uploads\/2024\/04\/Nouvel-article-Ursa-1.png\",\"contentUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2024\/04\/Nouvel-article-Ursa-1.png\",\"width\":1080,\"height\":1080,\"caption\":\"Marketing num\u00e9rique Marketing digital\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ursa.marketing\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les nouveaut\u00e9s du mois en marketing num\u00e9rique | Mai 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#website\",\"url\":\"https:\/\/ursa.marketing\/fr\/\",\"name\":\"Ursa Marketing\",\"description\":\"Votre Guide vers la r\u00e9ussite num\u00e9rique\",\"publisher\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ursa.marketing\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#organization\",\"name\":\"Ursa Marketing\",\"url\":\"https:\/\/ursa.marketing\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg\",\"contentUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg\",\"width\":1200,\"height\":627,\"caption\":\"Ursa Marketing\"},\"image\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/UrsaNumerique\/\",\"https:\/\/www.linkedin.com\/company\/ursa-marketing\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/person\/85c8bf43901c9d1621c3f46a7dc375b9\",\"name\":\"Patriq Ch\u00e9nier\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Actualit\u00e9 en marketing | Mai 2024 | Blogue | Ursa Marketing","description":"D\u00e9couvrez l\u2019actualit\u00e9 de mai 2024 en marketing num\u00e9rique : de TikTok \u00e0 LinkedIn, en passant par Instagram, YouTube Shopping et Google Vids.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/","og_locale":"fr_FR","og_type":"article","og_title":"Actualit\u00e9 en marketing | Mai 2024 | Blogue | Ursa Marketing","og_description":"D\u00e9couvrez l\u2019actualit\u00e9 de mai 2024 en marketing num\u00e9rique : de TikTok \u00e0 LinkedIn, en passant par Instagram, YouTube Shopping et Google Vids.","og_url":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/","og_site_name":"Ursa Marketing","article_publisher":"https:\/\/www.facebook.com\/UrsaNumerique\/","article_published_time":"2024-04-25T14:37:30+00:00","article_modified_time":"2024-05-21T15:40:15+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/ursa.marketing\/app\/uploads\/2024\/04\/Nouvel-article-Ursa-1.png","type":"image\/png"}],"author":"Patriq Ch\u00e9nier","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Patriq Ch\u00e9nier","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/#article","isPartOf":{"@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/"},"author":{"name":"Patriq Ch\u00e9nier","@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/person\/85c8bf43901c9d1621c3f46a7dc375b9"},"headline":"Les nouveaut\u00e9s du mois en marketing num\u00e9rique | Mai 2024","datePublished":"2024-04-25T14:37:30+00:00","dateModified":"2024-05-21T15:40:15+00:00","mainEntityOfPage":{"@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/"},"wordCount":710,"publisher":{"@id":"https:\/\/ursa.marketing\/fr\/#organization"},"image":{"@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/ursa.marketing\/app\/uploads\/2024\/04\/Nouvel-article-Ursa-1.png","articleSection":["Facebook","Google","Marketing num\u00e9rique","R\u00e9seaux sociaux"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/","url":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/","name":"Actualit\u00e9 en marketing | Mai 2024 | Blogue | Ursa Marketing","isPartOf":{"@id":"https:\/\/ursa.marketing\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/#primaryimage"},"image":{"@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/ursa.marketing\/app\/uploads\/2024\/04\/Nouvel-article-Ursa-1.png","datePublished":"2024-04-25T14:37:30+00:00","dateModified":"2024-05-21T15:40:15+00:00","description":"D\u00e9couvrez l\u2019actualit\u00e9 de mai 2024 en marketing num\u00e9rique : de TikTok \u00e0 LinkedIn, en passant par Instagram, YouTube Shopping et Google Vids.","breadcrumb":{"@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/#primaryimage","url":"https:\/\/ursa.marketing\/app\/uploads\/2024\/04\/Nouvel-article-Ursa-1.png","contentUrl":"https:\/\/ursa.marketing\/app\/uploads\/2024\/04\/Nouvel-article-Ursa-1.png","width":1080,"height":1080,"caption":"Marketing num\u00e9rique Marketing digital"},{"@type":"BreadcrumbList","@id":"https:\/\/ursa.marketing\/fr\/les-nouveautes-du-mois-en-marketing-numerique-mai-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ursa.marketing\/fr\/"},{"@type":"ListItem","position":2,"name":"Les nouveaut\u00e9s du mois en marketing num\u00e9rique | Mai 2024"}]},{"@type":"WebSite","@id":"https:\/\/ursa.marketing\/fr\/#website","url":"https:\/\/ursa.marketing\/fr\/","name":"Ursa Marketing","description":"Votre Guide vers la r\u00e9ussite num\u00e9rique","publisher":{"@id":"https:\/\/ursa.marketing\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ursa.marketing\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ursa.marketing\/fr\/#organization","name":"Ursa Marketing","url":"https:\/\/ursa.marketing\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg","contentUrl":"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg","width":1200,"height":627,"caption":"Ursa Marketing"},"image":{"@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UrsaNumerique\/","https:\/\/www.linkedin.com\/company\/ursa-marketing\/"]},{"@type":"Person","@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/person\/85c8bf43901c9d1621c3f46a7dc375b9","name":"Patriq Ch\u00e9nier"}]}},"_links":{"self":[{"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/posts\/2232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/comments?post=2232"}],"version-history":[{"count":9,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/posts\/2232\/revisions"}],"predecessor-version":[{"id":2305,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/posts\/2232\/revisions\/2305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/media\/2233"}],"wp:attachment":[{"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/media?parent=2232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/categories?post=2232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ursa.marketing\/fr\/wp-json\/wp\/v2\/tags?post=2232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}