{"id":98,"date":"2017-10-27T19:52:11","date_gmt":"2017-10-27T19:52:11","guid":{"rendered":"http:\/\/epic.domingue.ca\/?page_id=98"},"modified":"2022-02-11T20:54:34","modified_gmt":"2022-02-11T20:54:34","slug":"generer-des-ventes-et-des-prospects","status":"publish","type":"page","link":"https:\/\/ursa.marketing\/fr\/strategie-numerique\/generer-des-ventes-et-des-prospects\/","title":{"rendered":"G\u00e9n\u00e9rer des prospects et des ventes"},"content":{"rendered":"

Identification du prospect<\/h2>\n

L’identification du prospect ouvre la porte \u00e0 plusieurs strat\u00e9gies de marketing num\u00e9rique. Mais d’abord faut il pouvoir y parvenir car identifier le prospect n’est pas toujours chose facile.\u00a0 Toutefois, il existe de nombreuses fa\u00e7ons d’y arriver. La plus simple est de saisir ses informations \u00e0 travers un formulaire de contact ou d’abonnement \u00e0 une infolettre. Une session de clavardage peut aussi \u00eatre un excellent moment pour identifier votre prospect.<\/p>\n

Peu importe la fa\u00e7on que vous choisirez, elle doit demeurer simple et rapide.\u00a0 De plus, elle doit s’inscrire dans une approche globale o\u00f9 il semble tout \u00e0 fait naturel de fournir cette information.
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<\/p>\n

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Gestionnaire de relation client<\/h2>\n

Pour assurer le suivi de la relation \u00e9tablie avec le prospect, son identit\u00e9 devrait \u00eatre consign\u00e9e par un gestionnaire de relation client (CRM).\u00a0 Ainsi, lorsque ce prospect visite de nouveau votre site web, vous \u00eates en position de lui fournir une exp\u00e9rience personnalis\u00e9e, misant sur ses visites ant\u00e9rieures. C’est ce qu’on appelle du marketing relationnel.\u00a0 Celui-ci peut \u00eatre automatis\u00e9 et cibl\u00e9 afin d’offrir une exp\u00e9rience client contribuant ainsi \u00e0 augmenter votre taux de conversion.<\/p>\n

Dans un contexte de vente aux entreprises (B2B), la mise en place d\u2019un gestionnaire de relation client (CRM) vous permet de mieux suivre les actions et les habitudes de consommation de vos prospects et de vos clients. Vous pouvez ainsi mieux comprendre leurs processus d\u00e9cisionnel.\u00a0 Par exemple, vous pouvez r\u00e9agir lorsque votre prospect revient sur votre site web apr\u00e8s une longue absence.<\/p>\n

Si votre entreprise s\u2019adresse directement aux consommateurs (B2C), des messages et des recommandations personnalis\u00e9s adress\u00e9s \u00e0 vos prospects et \u00e0 vos clients feront toute la diff\u00e9rence. Il existe plusieurs plateformes de marketing num\u00e9rique automatis\u00e9es pouvant \u00eatre configur\u00e9es selon vos besoins. La confiance est \u00e0 la base de toutes vos ventes et elle se construit en \u00e9tablissant une bonne relation avec votre client\u00e8le.<\/p>\n

Notre \u00e9quipe peut vous aider \u00e0 mettre en place une solution de marketing num\u00e9rique<\/a> personnalis\u00e9e pour votre entreprise.<\/p>\n","protected":false},"excerpt":{"rendered":"

Identification du prospect L’identification du prospect ouvre la porte \u00e0 plusieurs strat\u00e9gies de marketing num\u00e9rique. Mais d’abord faut il pouvoir …<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":36,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-service-first.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-98","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nG\u00e9n\u00e9rer des prospects et des ventes | Ursa Marketing<\/title>\n<meta name=\"description\" content=\"Comment cr\u00e9er ce climat de confiance, cette relation et ce lien qui conduisent \u00e0 la vente? 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