{"id":40,"date":"2017-10-25T15:20:07","date_gmt":"2017-10-25T15:20:07","guid":{"rendered":"http:\/\/epic.domingue.ca\/?page_id=40"},"modified":"2022-02-11T20:56:04","modified_gmt":"2022-02-11T20:56:04","slug":"planifier-votre-strategie-numerique","status":"publish","type":"page","link":"https:\/\/ursa.marketing\/fr\/strategie-numerique\/planifier-votre-strategie-numerique\/","title":{"rendered":"Planifier votre strat\u00e9gie num\u00e9rique"},"content":{"rendered":"<h2>Comprendre la client\u00e8le<\/h2>\n<p>Pour produire une bonne strat\u00e9gie num\u00e9rique, il est important de bien comprendre votre client\u00e8le. Qui sont vos clients ou ceux que vous d\u00e9sirez rejoindre? Quelles sont leurs habitudes? Quelles sont leurs pr\u00e9occupations? Comment pouvez-vous les aider?<\/p>\n<p>Votre strat\u00e9gie num\u00e9rique doit permettre d&rsquo;accompagner vos clients potentiels dans leurs processus d\u00e9cisionnel. En connaissant mieux leurs pr\u00e9occupations,\u00a0 vous pouvez d\u00e9terminer quels sont les contenus et outils les mieux appropri\u00e9s.<br \/>\n<br \/><\/p>\n<hr \/>\n<br \/>\n<h2>Canal de communication<\/h2>\n<p>La cl\u00e9 du marketing num\u00e9rique; le <strong>bon<\/strong> message, le <strong>bon<\/strong> endroit et la <strong>bonne<\/strong> personne. Votre message doit \u00eatre adapt\u00e9 en fonction du canal de communication. Le contexte dans lequel le message est re\u00e7u doit \u00eatre pris en consid\u00e9ration. Votre client n&rsquo;a pas les m\u00eames attentes lorsqu&rsquo;il fait une recherche Google ou lorsqu&rsquo;il fait d\u00e9filer son fil Facebook.<br \/>\n<br \/><\/p>\n<hr \/>\n<br \/>\n<h2>Mesure de performance et conversion<\/h2>\n<p>Avant d&rsquo;investir un dollar dans une campagne de publicit\u00e9 num\u00e9rique, il est primordial d&rsquo;\u00e9tablir comment sera mesur\u00e9 son succ\u00e8s. En ayant des indicateurs de performance appropri\u00e9s et fix\u00e9s tout au long du parcours suivi par votre client, vous serez en mesure de d\u00e9terminer votre taux de conversion, et par le fait m\u00eame, le retour sur votre investissement.<br \/>\n<br \/><\/p>\n<hr \/>\n<br \/>\n<h2>Tactiques de marketing num\u00e9rique<\/h2>\n<p>Plusieurs tactiques de marketing num\u00e9rique doivent souvent \u00eatre combin\u00e9es pour obtenir un maximum de succ\u00e8s. Voici quelques exemples de tactiques que nous pouvons d\u00e9ployer pour votre entreprise :<\/p>\n<ul>\n<li><a href=\"https:\/\/ursa.marketing\/fr\/tactique\/optimiser-votre-referencement-seo\/\">Optimisation de votre SEO<\/a><\/li>\n<li><a href=\"https:\/\/ursa.marketing\/fr\/tactique\/publicite-numerique\/\">Campagnes de publicit\u00e9 num\u00e9rique<\/a><\/li>\n<li><a href=\"https:\/\/ursa.marketing\/fr\/tactique\/formation\/\">Formation de votre \u00e9quipe<\/a><\/li>\n<li><a href=\"https:\/\/ursa.marketing\/fr\/tactique\/mesure-de-performance-et-tableaux-de-bords\/\">Mise en place d&rsquo;un tableau de bord<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comprendre la client\u00e8le Pour produire une bonne strat\u00e9gie num\u00e9rique, il est important de bien comprendre votre client\u00e8le. Qui sont vos &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":36,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-service-first.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-40","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Planifier votre strat\u00e9gie num\u00e9rique | Ursa Marketing<\/title>\n<meta name=\"description\" content=\"Qui d\u00e9sirez-vous rejoindre? Quels march\u00e9s attirer? Sur quel canal de communication? 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