{"id":32,"date":"2017-10-25T15:13:49","date_gmt":"2017-10-25T15:13:49","guid":{"rendered":"http:\/\/epic.domingue.ca\/?page_id=32"},"modified":"2022-02-11T21:01:59","modified_gmt":"2022-02-11T21:01:59","slug":"formation-google-analytics","status":"publish","type":"page","link":"https:\/\/ursa.marketing\/fr\/tactique\/formation\/formation-google-analytics\/","title":{"rendered":"Formation Google Analytics – D\u00e9butant"},"content":{"rendered":"

Objectif de la formation:<\/strong>
\nComprendre le fonctionnement de Google Analytics afin d\u2019\u00eatre capable d\u2019interpr\u00e9ter ses r\u00e9sultats.<\/p>\n

Public cible:<\/strong>
\nCette formation s\u2019adresse aux personnes qui aimeraient mesurer les performances de son site web pour l’optimiser son efficacit\u00e9. Bienvenue au d\u00e9butant!<\/p>\n

Description:
\n<\/strong>Pour \u00eatre en mesure d’am\u00e9liorer ses r\u00e9sultats, il faut tout d’abord pouvoir les mesurer. Google Analytics est un outil tr\u00e8s efficace pour bien mesurer la performance de votre site web. En effet, cet outil offert par Google permet de mieux comprendre l’utilisation de votre site web. Vous pouvez vous servir de cette information pour ensuite optimiser votre pr\u00e9sence en ligne<\/strong>.<\/p>\n

Cette formation couvre deux parties.<\/p>\n
\n

    \n
  1. \n

    Fonctionnement de Google Analytics :<\/h2>\n
      \n
    • Snippet javascript<\/em> Google Analytics<\/li>\n
    • Collecte des donn\u00e9es<\/li>\n
    • Fonctionnement des cookies<\/li>\n<\/ul>\n<\/li>\n
    • \n

      Utilisation de Google Analytics<\/h2>\n
        \n
      • Comprendre comment naviguer \u00e0 travers l’interface utilisateur<\/li>\n
      • Conna\u00eetre les indicateurs de performance les plus importants<\/li>\n
      • Comparer les r\u00e9sultats<\/li>\n
      • Segmenter les r\u00e9sultats<\/li>\n
      • Conversion et Cr\u00e9ation d’objectif<\/li>\n
      • D\u00e9monstration<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

        Cette formation s’adresse \u00e0 toute personne qui aimerait comprendre et interpr\u00e9ter un rapport Google Analytics<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

        Objectif de la formation: Comprendre le fonctionnement de Google Analytics afin d\u2019\u00eatre capable d\u2019interpr\u00e9ter ses r\u00e9sultats. Public cible: Cette formation …<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":13,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-service-first.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-32","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nFormation Google Analytics | D\u00e9butant | Ursa Marketing<\/title>\n<meta name=\"description\" content=\"Nous offrons une formation sur Google Analytics pour d\u00e9butant. 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