{"id":30,"date":"2017-10-25T15:12:23","date_gmt":"2017-10-25T15:12:23","guid":{"rendered":"http:\/\/epic.domingue.ca\/?page_id=30"},"modified":"2022-02-11T21:05:32","modified_gmt":"2022-02-11T21:05:32","slug":"formation-publicite-numerique","status":"publish","type":"page","link":"https:\/\/ursa.marketing\/fr\/tactique\/formation\/formation-publicite-numerique\/","title":{"rendered":"Formation publicit\u00e9 num\u00e9rique – Planification de campagnes"},"content":{"rendered":"

Objectif:<\/strong>
\nComprendre les possibilit\u00e9s offertes par la publicit\u00e9 num\u00e9rique pour mieux planifier un budget marketing.<\/p>\n

Public cible:<\/strong>
\nCette formation s\u2019adresse \u00e0 tous ceux qui aimeraient planifier ou g\u00e9rer des campagnes de publicit\u00e9 num\u00e9rique.<\/p>\n

Description:<\/strong><\/p>\n

Les acheteurs passent de plus en plus de temps en ligne. M\u00eame assis devant une t\u00e9l\u00e9vision, ils ont souvent un t\u00e9l\u00e9phone ou une tablette entre les mains. La publicit\u00e9 num\u00e9rique est tr\u00e8s populaire puisqu\u2019elle permet de rejoindre les acheteurs l\u00e0 o\u00f9 ils sont.<\/p>\n

Les canaux de publicit\u00e9 num\u00e9rique se multiplient. Vous pouvez rejoindre les acheteurs gr\u00e2ce aux r\u00e9seaux des g\u00e9ants de l\u2019industrie comme Google, Facebook ou LinkedIn.\u00a0 Il vous est maintenant possible de cibler vos clients potentiels sur des sites web ou des m\u00e9dias sociaux.<\/p>\n

Les possibilit\u00e9s de campagne sont infinies! C\u2019est pourquoi il est essentiel de bien planifier vos efforts de marketing num\u00e9rique pour en retirer un maximum de b\u00e9n\u00e9fices.<\/p>\n

Cette formation couvre trois parties :<\/p>\n
\n

    \n
  1. \n

    Survol de quelques plateformes num\u00e9riques<\/h2>\n
      \n
    • Google Ads<\/li>\n
    • Google Display Network & remarketing<\/li>\n
    • Facebook & remarketing<\/li>\n
    • Instagram<\/li>\n
    • LinkedIn<\/li>\n
    • Waze<\/li>\n
    • Snapchat<\/li>\n<\/ul>\n<\/li>\n
    • \n

      Planification<\/h2>\n
        \n
      • Cheminement de votre client<\/li>\n
      • \u00c9valuation des budgets de gestion et placement<\/li>\n
      • Gestion des attentes<\/li>\n<\/ul>\n<\/li>\n
      • \n

        Mesure de performance et R.O.I<\/h2>\n
          \n
        • Mesures multicanaux<\/li>\n
        • Tableaux de bord<\/li>\n
        • Attribution<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

          Objectif: Comprendre les possibilit\u00e9s offertes par la publicit\u00e9 num\u00e9rique pour mieux planifier un budget marketing. Public cible: Cette formation s\u2019adresse …<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":13,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-service-first.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-30","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nFormation en publicit\u00e9 num\u00e9rique | Ursa Marketing<\/title>\n<meta name=\"description\" content=\"Durant cette formation vous ferez le survol de quelques plateformes num\u00e9riques, vous planifiez une campagne marketing et vous en mesurerez la performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ursa.marketing\/fr\/tactique\/formation\/formation-publicite-numerique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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