{"id":28,"date":"2017-10-25T15:11:56","date_gmt":"2017-10-25T15:11:56","guid":{"rendered":"http:\/\/epic.domingue.ca\/?page_id=28"},"modified":"2022-02-11T21:06:05","modified_gmt":"2022-02-11T21:06:05","slug":"formation-seo-comprendre-le-fonctionnement-de-google","status":"publish","type":"page","link":"https:\/\/ursa.marketing\/fr\/tactique\/formation\/formation-seo-comprendre-le-fonctionnement-de-google\/","title":{"rendered":"Formation SEO &#8211; Comprendre les moteurs de recherche"},"content":{"rendered":"<p><strong>Objectif:<\/strong><br \/>\nComprendre le fonctionnement des moteurs de recherche pour optimiser vos pages web.<\/p>\n<p><strong>Public cible:<\/strong><br \/>\nCette formation s\u2019adresse \u00e0 tous ceux qui aimeraient optimiser leur site web pour am\u00e9liorer leur classement dans les moteurs de recherche.<\/p>\n<p><strong>Description:<\/strong><br \/>\nLa majorit\u00e9 des gens commencent leur magasinage par une recherche internet. \u00catre pr\u00e9sent dans les premiers r\u00e9sultats de recherche vous permet d\u2019obtenir un achalandage vers votre site web. \u00c0 l\u2019inverse, si votre site web ne se trouve pas sur la premi\u00e8re page des r\u00e9sultats, c\u2019est comme s\u2019il n\u2019existait pas.<\/p>\n<p>Le SEO (<strong>S<\/strong>earch <strong>E<\/strong>ngine <strong>O<\/strong>ptimization) est souvent vu comme une science occulte et difficile \u00e0 comprendre. Suite \u00e0 cette formation, le SEO n&rsquo;aura plus aucun secret pour vous.<\/p>\n<p>Cette formation couvre deux parties.<br \/>\n<br \/><\/p>\n<ol>\n<li>\n<h2>Fonctionnement des moteurs de recherche<\/h2>\n<ul>\n<li>Exploration de votre site par des robots (crawling)<\/li>\n<li>Indexation<\/li>\n<li>Algorithme de recherche<\/li>\n<\/ul>\n<\/li>\n<li>\n<h2>Optimisation des pages web &#8211; SEO<\/h2>\n<ul>\n<li>Bonne structure d\u2019une page web<\/li>\n<li>Contenu important<\/li>\n<li>Outils d\u2019optimisation<\/li>\n<li>Exemples<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Objectif: Comprendre le fonctionnement des moteurs de recherche pour optimiser vos pages web. 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