{"id":1445,"date":"2022-04-05T15:45:31","date_gmt":"2022-04-05T15:45:31","guid":{"rendered":"https:\/\/ursa.marketing\/?page_id=1445"},"modified":"2023-07-27T12:39:46","modified_gmt":"2023-07-27T12:39:46","slug":"migration-implantation-ga4","status":"publish","type":"page","link":"https:\/\/ursa.marketing\/fr\/tactique\/migration-implantation-ga4\/","title":{"rendered":"Implantation de Google Analytics 4"},"content":{"rendered":"<h2><b>Impl\u00e9mentation de Google Analytics 4 avec Ursa Marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Afin de profiter d\u2019une int\u00e9gration efficace et sans failles, nous proposons le service d&rsquo;impl\u00e9mentation de GA4. Vous b\u00e9n\u00e9ficierez ainsi des \u00e9l\u00e9ments suivants :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9ation d\u2019un compte Google Tag Manager (au besoin)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Installation de votre tag configuration Google Analytics 4<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyse de votre site et \u00e9laboration d\u2019un plan de tagging <strong>selon vos objectifs<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mise en place rigoureuse de tous les \u00e9v\u00e9nements de conversion\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>\u00c9v\u00e9nements standards<\/b><span style=\"font-weight: 400;\"> (formulaires remplis, inscriptions \u00e0 l\u2019infolettre, documents t\u00e9l\u00e9charg\u00e9s, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u00c9v\u00e9nements de <\/span><b>commerce \u00e9lectronique<\/b><span style=\"font-weight: 400;\"> (ajouts au panier, vues de produits, achats, etc.)<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9ation de <strong>rapports personnalis\u00e9s<\/strong> selon vos besoins<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Possibilit\u00e9 de <\/span><b>cr\u00e9er un serveur GTM<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Possibilit\u00e9 d\u2019<\/span><b>importer des donn\u00e9es dans BigQuery<\/b><span style=\"font-weight: 400;\"> (outil d\u2019entrep\u00f4t de donn\u00e9es)<\/span><\/li>\n<\/ul>\n<br \/>\n<hr \/>\n<br \/>\n<p><b>Laissez-nous vos informations et nous vous contacterons rapidement pour l\u2019implantation de GA4 sur votre site web.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f1439-o1\" lang=\"fr-FR\" dir=\"ltr\" data-wpcf7-id=\"1439\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/fr\/wp-json\/wp\/v2\/pages\/1445#wpcf7-f1439-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulaire de contact\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"1439\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"fr_FR\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1439-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label> Votre nom:<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Votre entreprise:<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"entreprise\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"entreprise\" \/><\/span> <\/label>\n<\/p>\n<p><label> Votre adresse courriel:<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Votre t\u00e9l\u00e9phone:<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Tlphone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"Tlphone\" \/><\/span> <\/label>\n<\/p>\n<p>Votre site web est:<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Siteweb\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first\"><label><input type=\"checkbox\" name=\"Siteweb[]\" value=\"Transactionnel (je peux vendre des produits en ligne)\" \/><span class=\"wpcf7-list-item-label\">Transactionnel (je peux vendre des produits en ligne)<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"checkbox\" name=\"Siteweb[]\" value=\"Non transactionnel (je ne peux pas faire de ventes en ligne)\" \/><span class=\"wpcf7-list-item-label\">Non transactionnel (je ne peux pas faire de ventes en ligne)<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p>Quel CMS utilisez-vous?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"CMS\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first\"><label><input type=\"checkbox\" name=\"CMS[]\" value=\"Shopify\" \/><span class=\"wpcf7-list-item-label\">Shopify<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"CMS[]\" value=\"Magento\" \/><span class=\"wpcf7-list-item-label\">Magento<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"CMS[]\" value=\"WordPress\" \/><span class=\"wpcf7-list-item-label\">WordPress<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"CMS[]\" value=\"Wix\" \/><span class=\"wpcf7-list-item-label\">Wix<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"checkbox\" name=\"CMS[]\" value=\"Autre\" \/><span class=\"wpcf7-list-item-label\">Autre<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><label>Demande particuli\u00e8re:<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"Message\"><\/textarea><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Envoyer\" \/>\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"172\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Impl\u00e9mentation de Google Analytics 4 avec Ursa Marketing Afin de profiter d\u2019une int\u00e9gration efficace et sans failles, nous proposons le &hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":9,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-service-first.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1445","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Implantation de Google Analytics 4 | Ursa Marketing<\/title>\n<meta name=\"description\" content=\"Implantation Google Analytics 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