{"id":116,"date":"2017-11-07T16:48:24","date_gmt":"2017-11-07T16:48:24","guid":{"rendered":"http:\/\/ursa.marketing\/?page_id=116"},"modified":"2025-03-12T19:17:31","modified_gmt":"2025-03-12T19:17:31","slug":"formation-google-data-studio-tableaux-de-bord","status":"publish","type":"page","link":"https:\/\/ursa.marketing\/fr\/tactique\/formation\/formation-google-data-studio-tableaux-de-bord\/","title":{"rendered":"Formation Google Looker Studio &#8211; Tableaux de bord"},"content":{"rendered":"<p><strong>Objectif:<\/strong><br \/>\nSauver du temps dans la production de rapports gr\u00e2ce aux tableaux de bord. Apr\u00e8s cette formation interactive, vous serez en mesure de cr\u00e9er vos propres tableaux de bord avec Google Looker Studio.<\/p>\n<p><strong>Public cible:<\/strong><br \/>\nCette formation s\u2019adresse \u00e0 tous ceux qui voudraient sauver du temps en consultant un tableau de bord plut\u00f4t que d&rsquo;analyser plusieurs sources d\u2019informations diff\u00e9rentes.<\/p>\n<p><strong>Description:<\/strong><\/p>\n<p>Lorsque vient le temps de mesurer la performance d\u2019une entreprise en ligne, on se fait envahir par une tr\u00e8s grande quantit\u00e9 d\u2019information. L\u2019information est abondante!<\/p>\n<p>Dans le cadre de cette formation, vous allez cr\u00e9er un tableau de bord qui comprend de l\u2019information provenant d\u2019un site web, de m\u00e9dias sociaux et de publicit\u00e9 num\u00e9rique.<\/p>\n<p>Vous allez cr\u00e9er des tableaux de bord avec de l\u2019information provenant de :<\/p>\n<ul>\n<li>Google Analytics<\/li>\n<li>Google Google Ads<\/li>\n<li>Google Search Console<\/li>\n<li>Google Sheet<\/li>\n<li>Facebook &#8211; Statistiques de page<\/li>\n<li>Facebook &#8211; Statistiques de publicit\u00e9<\/li>\n<\/ul>\n<p>Pour \u00eatre efficace, un tableau de bord doit contenir des indicateurs de performances (KPI) repr\u00e9sentatifs pour votre entreprise. L&rsquo;utilisation des bons indicateurs de performance, vous permettra de conna\u00eetre rapidement l\u2019\u00e9tat de sant\u00e9 de votre pr\u00e9sence en ligne.<\/p>\n<p>Voici quelques exemples de tableaux de bord que vous allez construire:<\/p>\n<ul>\n<li>Sommaire de votre pr\u00e9sence en ligne<\/li>\n<li>Publicit\u00e9 num\u00e9rique &#8211; Google Ads et Facebook<\/li>\n<li>Cha\u00eene YouTube<\/li>\n<li>Performance SEO<\/li>\n<li>Performance Infolettre<\/li>\n<li>Ventes<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Objectif: Sauver du temps dans la production de rapports gr\u00e2ce aux tableaux de bord. Apr\u00e8s cette formation interactive, vous serez &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":13,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-service-first.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-116","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Formation Google Looker Studio | Tableaux de bord<\/title>\n<meta name=\"description\" content=\"Pour la formation sur Google Looker Studio, Vous apprendrez \u00e0 construire des tableaux de bord \u00e0 partir de plusieurs sources provenant de Google et de Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ursa.marketing\/fr\/tactique\/formation\/formation-google-data-studio-tableaux-de-bord\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formation Google Looker Studio | Tableaux de bord\" \/>\n<meta property=\"og:description\" content=\"Pour la formation sur Google Looker Studio, Vous apprendrez \u00e0 construire des tableaux de bord \u00e0 partir de plusieurs sources provenant de Google et de Facebook.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ursa.marketing\/fr\/tactique\/formation\/formation-google-data-studio-tableaux-de-bord\/\" \/>\n<meta property=\"og:site_name\" content=\"Ursa Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UrsaNumerique\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-12T19:17:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ursa.marketing\/fr\/tactique\/formation\/formation-google-data-studio-tableaux-de-bord\/\",\"url\":\"https:\/\/ursa.marketing\/fr\/tactique\/formation\/formation-google-data-studio-tableaux-de-bord\/\",\"name\":\"Formation Google Looker Studio | Tableaux de bord\",\"isPartOf\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#website\"},\"datePublished\":\"2017-11-07T16:48:24+00:00\",\"dateModified\":\"2025-03-12T19:17:31+00:00\",\"description\":\"Pour la formation sur Google Looker Studio, Vous apprendrez \u00e0 construire des tableaux de bord \u00e0 partir de plusieurs sources provenant de Google et de Facebook.\",\"breadcrumb\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/tactique\/formation\/formation-google-data-studio-tableaux-de-bord\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ursa.marketing\/fr\/tactique\/formation\/formation-google-data-studio-tableaux-de-bord\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ursa.marketing\/fr\/tactique\/formation\/formation-google-data-studio-tableaux-de-bord\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ursa.marketing\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing num\u00e9rique\",\"item\":\"https:\/\/ursa.marketing\/fr\/tactique\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Formation en entreprise\",\"item\":\"https:\/\/ursa.marketing\/fr\/tactique\/formation\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Formation Google Looker Studio &#8211; 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