{"id":114,"date":"2017-11-07T16:47:44","date_gmt":"2017-11-07T16:47:44","guid":{"rendered":"http:\/\/ursa.marketing\/?page_id=114"},"modified":"2022-02-11T21:01:06","modified_gmt":"2022-02-11T21:01:06","slug":"formation-google-analytics-intermediaire","status":"publish","type":"page","link":"https:\/\/ursa.marketing\/fr\/tactique\/formation\/formation-google-analytics-intermediaire\/","title":{"rendered":"Formation Google Analytics – Interm\u00e9diaire"},"content":{"rendered":"

Objectif de la formation:<\/strong>
\nComprendre en d\u00e9tail le fonctionnement de Google Analytics afin de l’implanter et de l’utiliser. Cette formation peut servir de pr\u00e9paration en vue d’obtenir une certification Google Analytics.<\/p>\n

Public cible:<\/strong>
\nCette formation s\u2019adresse aux personnes qui aimeraient perfectionner leurs connaissances dans Google Analytics. \u00c0 la fin de cette formation, vous aurez les connaissances n\u00e9cessaires pour r\u00e9ussir l’examen de certification Google Analytics.<\/p>\n

Description:
\n<\/strong>Pour \u00eatre en mesure d’am\u00e9liorer ses r\u00e9sultats, il faut tout d’abord pouvoir les mesurer. Google Analytics est un outil tr\u00e8s efficace pour bien mesurer la performance de votre site web. En effet, cet outil offert par Google permet de mieux comprendre l’utilisation de votre site web. Vous pouvez vous servir de cette information pour ensuite optimiser votre pr\u00e9sence en ligne<\/strong>.<\/p>\n

Cette formation couvre deux parties.<\/p>\n
\n

    \n
  1. \n

    Impl\u00e9mentation Google Analytics :<\/h2>\n
      \n
    • Rappel : Fonctionnement des cookies<\/li>\n
    • Dimensions personnalis\u00e9es<\/li>\n
    • M\u00e9triques personnalis\u00e9es<\/li>\n
    • Configuration des filtres<\/li>\n
    • Suivi d’un visiteur sur plus d’un domaine (cross domain tracking)<\/li>\n
    • Suivi du commerce \u00e9lectronique (enhanced ecommerce<\/em>)<\/li>\n
    • Int\u00e9gration Google Ads et audience remarketing<\/em><\/li>\n<\/ul>\n<\/li>\n
    • \n

      Utilisation avanc\u00e9e de Google Analytics<\/h2>\n
        \n
      • Utilisation avanc\u00e9e des segments<\/li>\n
      • API pour extraire les donn\u00e9es<\/li>\n
      • Tableaux de bord : Introduction \u00e0 Google Data Studio<\/li>\n
      • Attribution de la conversion<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

         <\/p>\n","protected":false},"excerpt":{"rendered":"

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