{"id":698,"date":"2017-10-25T15:12:23","date_gmt":"2017-10-25T15:12:23","guid":{"rendered":"http:\/\/ursa.marketing\/tactique\/formation\/formation-publicite-numerique\/"},"modified":"2018-08-02T20:55:06","modified_gmt":"2018-08-02T20:55:06","slug":"training-digital-advertising","status":"publish","type":"page","link":"https:\/\/ursa.marketing\/en\/tactics\/marketing-training\/training-digital-advertising\/","title":{"rendered":"Digital advertising training \u2013 Campaign planning"},"content":{"rendered":"

Objective:<\/strong>
\nTo understand the full potential of today\u2019s digital advertising in order to better plan your marketing budget.<\/p>\n

Target audience:<\/strong>
\nThis course is aimed at those who would like to plan or manage digital advertising campaigns.<\/p>\n

Description:<\/strong><\/p>\n

Buyers spend more and more time online. Even while sitting in front of the TV, they often have a phone or a tablet in their hands. Digital advertising is very popular since it allows you to reach buyers right where they are.<\/p>\n

Digital ad channels keep growing. You can reach buyers through industry giant networks such as Google, Facebook, or LinkedIn, and you can also target potential customers on websites and social media.<\/p>\n

There is no limit to campaign opportunities! That\u2019s why it\u2019s essential to properly plan your digital marketing efforts in order to gain maximum benefits.<\/p>\n

This course covers three parts.<\/p>\n
\n

    \n
  1. \n

    Some digital platform overviews<\/h2>\n
      \n
    • Google Ads<\/li>\n
    • Google Display Network and remarketing<\/li>\n
    • Facebook & remarketing<\/li>\n
    • Instagram<\/li>\n
    • LinkedIn<\/li>\n
    • Waze<\/li>\n
    • Snapchat<\/li>\n<\/ul>\n<\/li>\n
    • \n

      Planning<\/h2>\n
        \n
      • Your customer progresses<\/li>\n
      • Management budget evaluation and advertising placement<\/li>\n
      • Expectation management<\/li>\n<\/ul>\n<\/li>\n
      • \n

        Performance measurement and R.O.I<\/h2>\n
          \n
        • Multichannel measurement<\/li>\n
        • Dashboards<\/li>\n
        • Attribution<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

          Objective: To understand the full potential of today\u2019s digital advertising in order to better plan your marketing budget. Target audience: …<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":680,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-service-first.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-698","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nDigital advertising training \u2013 Campaign planning | Ursa Marketing<\/title>\n<meta name=\"description\" content=\"Ursa Marketing offers digital advertising and marketing campaign planning training. During this training, you will have a look at some digital platforms, you will plan a marketing campaign and measure its performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ursa.marketing\/en\/tactics\/marketing-training\/training-digital-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital advertising training \u2013 Campaign planning | Ursa Marketing\" \/>\n<meta property=\"og:description\" content=\"Ursa Marketing offers digital advertising and marketing campaign planning training. During this training, you will have a look at some digital platforms, you will plan a marketing campaign and measure its performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ursa.marketing\/en\/tactics\/marketing-training\/training-digital-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Ursa Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UrsaNumerique\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-02T20:55:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ursa.marketing\/en\/tactics\/marketing-training\/training-digital-advertising\/\",\"url\":\"https:\/\/ursa.marketing\/en\/tactics\/marketing-training\/training-digital-advertising\/\",\"name\":\"Digital advertising training \u2013 Campaign planning | Ursa Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#website\"},\"datePublished\":\"2017-10-25T15:12:23+00:00\",\"dateModified\":\"2018-08-02T20:55:06+00:00\",\"description\":\"Ursa Marketing offers digital advertising and marketing campaign planning training. During this training, you will have a look at some digital platforms, you will plan a marketing campaign and measure its performance.\",\"breadcrumb\":{\"@id\":\"https:\/\/ursa.marketing\/en\/tactics\/marketing-training\/training-digital-advertising\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ursa.marketing\/en\/tactics\/marketing-training\/training-digital-advertising\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ursa.marketing\/en\/tactics\/marketing-training\/training-digital-advertising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ursa.marketing\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital marketing tactics\",\"item\":\"https:\/\/ursa.marketing\/en\/tactics\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"In-house marketing training\",\"item\":\"https:\/\/ursa.marketing\/en\/tactics\/marketing-training\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Digital advertising training \u2013 Campaign planning\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#website\",\"url\":\"https:\/\/ursa.marketing\/fr\/\",\"name\":\"Ursa Marketing\",\"description\":\"Votre Guide vers la r\u00e9ussite num\u00e9rique\",\"publisher\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ursa.marketing\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#organization\",\"name\":\"Ursa Marketing\",\"url\":\"https:\/\/ursa.marketing\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg\",\"contentUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg\",\"width\":1200,\"height\":627,\"caption\":\"Ursa Marketing\"},\"image\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/UrsaNumerique\/\",\"https:\/\/www.linkedin.com\/company\/ursa-marketing\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital advertising training \u2013 Campaign planning | Ursa Marketing","description":"Ursa Marketing offers digital advertising and marketing campaign planning training. During this training, you will have a look at some digital platforms, you will plan a marketing campaign and measure its performance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ursa.marketing\/en\/tactics\/marketing-training\/training-digital-advertising\/","og_locale":"en_US","og_type":"article","og_title":"Digital advertising training \u2013 Campaign planning | Ursa Marketing","og_description":"Ursa Marketing offers digital advertising and marketing campaign planning training. During this training, you will have a look at some digital platforms, you will plan a marketing campaign and measure its performance.","og_url":"https:\/\/ursa.marketing\/en\/tactics\/marketing-training\/training-digital-advertising\/","og_site_name":"Ursa Marketing","article_publisher":"https:\/\/www.facebook.com\/UrsaNumerique\/","article_modified_time":"2018-08-02T20:55:06+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ursa.marketing\/en\/tactics\/marketing-training\/training-digital-advertising\/","url":"https:\/\/ursa.marketing\/en\/tactics\/marketing-training\/training-digital-advertising\/","name":"Digital advertising training \u2013 Campaign planning | Ursa Marketing","isPartOf":{"@id":"https:\/\/ursa.marketing\/fr\/#website"},"datePublished":"2017-10-25T15:12:23+00:00","dateModified":"2018-08-02T20:55:06+00:00","description":"Ursa Marketing offers digital advertising and marketing campaign planning training. During this training, you will have a look at some digital platforms, you will plan a marketing campaign and measure its performance.","breadcrumb":{"@id":"https:\/\/ursa.marketing\/en\/tactics\/marketing-training\/training-digital-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ursa.marketing\/en\/tactics\/marketing-training\/training-digital-advertising\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ursa.marketing\/en\/tactics\/marketing-training\/training-digital-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ursa.marketing\/en\/"},{"@type":"ListItem","position":2,"name":"Digital marketing tactics","item":"https:\/\/ursa.marketing\/en\/tactics\/"},{"@type":"ListItem","position":3,"name":"In-house marketing training","item":"https:\/\/ursa.marketing\/en\/tactics\/marketing-training\/"},{"@type":"ListItem","position":4,"name":"Digital advertising training \u2013 Campaign planning"}]},{"@type":"WebSite","@id":"https:\/\/ursa.marketing\/fr\/#website","url":"https:\/\/ursa.marketing\/fr\/","name":"Ursa Marketing","description":"Votre Guide vers la r\u00e9ussite num\u00e9rique","publisher":{"@id":"https:\/\/ursa.marketing\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ursa.marketing\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ursa.marketing\/fr\/#organization","name":"Ursa Marketing","url":"https:\/\/ursa.marketing\/fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg","contentUrl":"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg","width":1200,"height":627,"caption":"Ursa Marketing"},"image":{"@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UrsaNumerique\/","https:\/\/www.linkedin.com\/company\/ursa-marketing\/"]}]}},"_links":{"self":[{"href":"https:\/\/ursa.marketing\/en\/wp-json\/wp\/v2\/pages\/698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ursa.marketing\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ursa.marketing\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ursa.marketing\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ursa.marketing\/en\/wp-json\/wp\/v2\/comments?post=698"}],"version-history":[{"count":7,"href":"https:\/\/ursa.marketing\/en\/wp-json\/wp\/v2\/pages\/698\/revisions"}],"predecessor-version":[{"id":862,"href":"https:\/\/ursa.marketing\/en\/wp-json\/wp\/v2\/pages\/698\/revisions\/862"}],"up":[{"embeddable":true,"href":"https:\/\/ursa.marketing\/en\/wp-json\/wp\/v2\/pages\/680"}],"wp:attachment":[{"href":"https:\/\/ursa.marketing\/en\/wp-json\/wp\/v2\/media?parent=698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}