{"id":2473,"date":"2022-04-05T15:45:31","date_gmt":"2022-04-05T15:45:31","guid":{"rendered":"https:\/\/ursa.marketing\/tactics\/migration-implantation-ga4\/"},"modified":"2024-07-30T17:53:52","modified_gmt":"2024-07-30T17:53:52","slug":"google-analytics-4-implementation","status":"publish","type":"page","link":"https:\/\/ursa.marketing\/en\/tactics\/google-analytics-4-implementation\/","title":{"rendered":"Google Analytics 4 implementation"},"content":{"rendered":"<h2><b>Google Analytics 4 Implementation with Ursa Marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In order to benefit from an efficient and seamless integration, we offer the GA4 implementation service. You will benefit from the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creation of a Google Tag Manager account (if necessary)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Installation of your Google Analytics 4 configuration tag<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analysis of your site and development of a tagging plan <strong>according to your objectives<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rigorously implementing all conversion events<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Standard events<\/b><span style=\"font-weight: 400;\"> (forms completed, newsletter subscriptions, downloaded documents, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">E-commerce events (add to cart, product views, purchases, etc.)<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create <strong>custom reports<\/strong> according to your needs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ability to<\/span><b>create a GTM server<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ability to<\/span><b>import data into BigQuery<\/b><span style=\"font-weight: 400;\"> (data warehouse tool)<\/span><\/li>\n<\/ul>\n<br \/>\n<hr \/>\n<br \/>\n<p><b>Leave us your information and we will contact you shortly for the implementation of GA4 on your website.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f1439-o1\" lang=\"fr-FR\" dir=\"ltr\" data-wpcf7-id=\"1439\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/2473#wpcf7-f1439-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulaire de contact\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"1439\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"fr_FR\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1439-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label> Votre nom:<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Votre entreprise:<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"entreprise\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"entreprise\" \/><\/span> <\/label>\n<\/p>\n<p><label> Votre adresse courriel:<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Votre t\u00e9l\u00e9phone:<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Tlphone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"Tlphone\" \/><\/span> <\/label>\n<\/p>\n<p>Votre site web est:<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Siteweb\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first\"><label><input type=\"checkbox\" name=\"Siteweb[]\" value=\"Transactionnel (je peux vendre des produits en ligne)\" \/><span class=\"wpcf7-list-item-label\">Transactionnel (je peux vendre des produits en ligne)<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"checkbox\" name=\"Siteweb[]\" value=\"Non transactionnel (je ne peux pas faire de ventes en ligne)\" \/><span class=\"wpcf7-list-item-label\">Non transactionnel (je ne peux pas faire de ventes en ligne)<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p>Quel CMS utilisez-vous?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"CMS\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first\"><label><input type=\"checkbox\" name=\"CMS[]\" value=\"Shopify\" \/><span class=\"wpcf7-list-item-label\">Shopify<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"CMS[]\" value=\"Magento\" \/><span class=\"wpcf7-list-item-label\">Magento<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"CMS[]\" value=\"WordPress\" \/><span class=\"wpcf7-list-item-label\">WordPress<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"CMS[]\" value=\"Wix\" \/><span class=\"wpcf7-list-item-label\">Wix<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"checkbox\" name=\"CMS[]\" value=\"Autre\" \/><span class=\"wpcf7-list-item-label\">Autre<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><label>Demande particuli\u00e8re:<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"Message\"><\/textarea><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Envoyer\" \/>\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"182\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 Implementation with Ursa Marketing In order to benefit from an efficient and seamless integration, we offer the &hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":677,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-service-first.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2473","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics 4 Implementation | Ursa Marketing<\/title>\n<meta name=\"description\" content=\"Google Analytics 4 Implementation: Track all your website data and monetize your ROI. Contact Ursa Marketing!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ursa.marketing\/en\/tactics\/google-analytics-4-implementation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics 4 Implementation | Ursa Marketing\" \/>\n<meta property=\"og:description\" content=\"Google Analytics 4 Implementation: Track all your website data and monetize your ROI. Contact Ursa Marketing!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ursa.marketing\/en\/tactics\/google-analytics-4-implementation\/\" \/>\n<meta property=\"og:site_name\" content=\"Ursa Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UrsaNumerique\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-30T17:53:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ursa.marketing\/en\/tactics\/google-analytics-4-implementation\/\",\"url\":\"https:\/\/ursa.marketing\/en\/tactics\/google-analytics-4-implementation\/\",\"name\":\"Google Analytics 4 Implementation | Ursa Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#website\"},\"datePublished\":\"2022-04-05T15:45:31+00:00\",\"dateModified\":\"2024-07-30T17:53:52+00:00\",\"description\":\"Google Analytics 4 Implementation: Track all your website data and monetize your ROI. Contact Ursa Marketing!\",\"breadcrumb\":{\"@id\":\"https:\/\/ursa.marketing\/en\/tactics\/google-analytics-4-implementation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ursa.marketing\/en\/tactics\/google-analytics-4-implementation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ursa.marketing\/en\/tactics\/google-analytics-4-implementation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ursa.marketing\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital marketing tactics\",\"item\":\"https:\/\/ursa.marketing\/en\/tactics\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Analytics 4 implementation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#website\",\"url\":\"https:\/\/ursa.marketing\/fr\/\",\"name\":\"Ursa Marketing\",\"description\":\"Votre Guide vers la r\u00e9ussite num\u00e9rique\",\"publisher\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ursa.marketing\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#organization\",\"name\":\"Ursa Marketing\",\"url\":\"https:\/\/ursa.marketing\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg\",\"contentUrl\":\"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg\",\"width\":1200,\"height\":627,\"caption\":\"Ursa Marketing\"},\"image\":{\"@id\":\"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/UrsaNumerique\/\",\"https:\/\/www.linkedin.com\/company\/ursa-marketing\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Analytics 4 Implementation | Ursa Marketing","description":"Google Analytics 4 Implementation: Track all your website data and monetize your ROI. Contact Ursa Marketing!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ursa.marketing\/en\/tactics\/google-analytics-4-implementation\/","og_locale":"en_US","og_type":"article","og_title":"Google Analytics 4 Implementation | Ursa Marketing","og_description":"Google Analytics 4 Implementation: Track all your website data and monetize your ROI. Contact Ursa Marketing!","og_url":"https:\/\/ursa.marketing\/en\/tactics\/google-analytics-4-implementation\/","og_site_name":"Ursa Marketing","article_publisher":"https:\/\/www.facebook.com\/UrsaNumerique\/","article_modified_time":"2024-07-30T17:53:52+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ursa.marketing\/en\/tactics\/google-analytics-4-implementation\/","url":"https:\/\/ursa.marketing\/en\/tactics\/google-analytics-4-implementation\/","name":"Google Analytics 4 Implementation | Ursa Marketing","isPartOf":{"@id":"https:\/\/ursa.marketing\/fr\/#website"},"datePublished":"2022-04-05T15:45:31+00:00","dateModified":"2024-07-30T17:53:52+00:00","description":"Google Analytics 4 Implementation: Track all your website data and monetize your ROI. Contact Ursa Marketing!","breadcrumb":{"@id":"https:\/\/ursa.marketing\/en\/tactics\/google-analytics-4-implementation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ursa.marketing\/en\/tactics\/google-analytics-4-implementation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ursa.marketing\/en\/tactics\/google-analytics-4-implementation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ursa.marketing\/en\/"},{"@type":"ListItem","position":2,"name":"Digital marketing tactics","item":"https:\/\/ursa.marketing\/en\/tactics\/"},{"@type":"ListItem","position":3,"name":"Google Analytics 4 implementation"}]},{"@type":"WebSite","@id":"https:\/\/ursa.marketing\/fr\/#website","url":"https:\/\/ursa.marketing\/fr\/","name":"Ursa Marketing","description":"Votre Guide vers la r\u00e9ussite num\u00e9rique","publisher":{"@id":"https:\/\/ursa.marketing\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ursa.marketing\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ursa.marketing\/fr\/#organization","name":"Ursa Marketing","url":"https:\/\/ursa.marketing\/fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg","contentUrl":"https:\/\/ursa.marketing\/app\/uploads\/2018\/08\/URSA_fb_img.jpg","width":1200,"height":627,"caption":"Ursa Marketing"},"image":{"@id":"https:\/\/ursa.marketing\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UrsaNumerique\/","https:\/\/www.linkedin.com\/company\/ursa-marketing\/"]}]}},"_links":{"self":[{"href":"https:\/\/ursa.marketing\/en\/wp-json\/wp\/v2\/pages\/2473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ursa.marketing\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ursa.marketing\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ursa.marketing\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ursa.marketing\/en\/wp-json\/wp\/v2\/comments?post=2473"}],"version-history":[{"count":2,"href":"https:\/\/ursa.marketing\/en\/wp-json\/wp\/v2\/pages\/2473\/revisions"}],"predecessor-version":[{"id":2496,"href":"https:\/\/ursa.marketing\/en\/wp-json\/wp\/v2\/pages\/2473\/revisions\/2496"}],"up":[{"embeddable":true,"href":"https:\/\/ursa.marketing\/en\/wp-json\/wp\/v2\/pages\/677"}],"wp:attachment":[{"href":"https:\/\/ursa.marketing\/en\/wp-json\/wp\/v2\/media?parent=2473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}